Skip to main content الرئيسية المنشئون minhnv0807 ai-business-skills 15-social-listening
15-social-listening Dung khi can theo doi lien tuc nguoi ta noi gi ve thuong hieu, doi thu va nganh tren mang xa hoi — bo tu khoa giam sat, phan loai sac thai, bao cao tuan va thang, canh bao som, chi so brand health. Kich hoat khi user nhac 'social listening', 'theo doi thuong hieu', 'giam sat mang xa hoi', 'brand monitoring', 'khach dang noi gi ve minh', 'do sentiment', 'co ai nhac ten shop khong', 'canh bao som khung hoang'. Khong dung cho — khung hoang DA XAY RA va can xu ly ngay thi dung skill 66-crisis-playbook; mo xe chien luoc mot doi thu cu the thi dung skill 08-nghien-cuu-doi-thu; doc so lieu ads va web thi dung skill 13-phan-tich-du-lieu.
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تفضّل نسخة محلية؟ نزّل الملفات المتاحة حاليًا لدى SkillsMP.
تحميل Zip جاري التحميل... المزيد من هذا المستودع 29-dropshipping-mastery-global Use when the user is launching or running a DROPSHIPPING business end to end — the full 12-phase pipeline: product research with winning criteria, Minea and PiPiAds, supplier sourcing on AliExpress, CJ, Spocket, and Zendrop, Shopify store and app setup, the 10-ads-per-week creative pipeline, interest and lookalike targeting, 3-5x markup and BE-ROAS math, customer service, and scaling. Trigger on 'start dropshipping', 'winning product research', 'Shopify store setup', 'AliExpress supplier', 'scale my dropshipping store', 'my store gets traffic and no sales'. Not for — only the ad copy, see `05-ad-copy-global`; only the product page, see `12-landing-page-brief-global`; only the account audit, see `21-ads-audit-global`; only pricing, see `17-pricing-strategy-global`.
22-personal-brand-context-global Use when starting work on a PERSONAL brand — a founder, coach, or creator, not a company: creates `.agents/personal-brand-context-global.md` covering story, expertise, audience, positioning, platforms, visual identity, and the asset inventory of style refs, face refs, logo, palette, and background, with region variants for US, EU, SEA, and LATAM. Skills 23 to 28 read it first. Trigger on 'personal brand setup', 'set up my founder brand', 'coach personal brand context', 'creator profile setup', 'the AI does not know my story', 'build my personal brand from zero'. Not for — a company or product brand, see `00-marketing-plan-global` and `product-marketing-context-global`; the 12-month strategy built on this, see `23-personal-brand-strategy-global`.
23-personal-brand-strategy-global Use when a PERSONAL brand — founder, coach, or creator — needs a 12-month strategy: niche selection with Ikigai and a 3x3 matrix, positioning statement, a three-chapter story arc, four content pillars with 28 topics, a five-stage authority ladder, and a Q1 to Q4 growth plan. Trigger on 'personal brand strategy', 'founder brand plan', 'coach positioning', 'creator strategy', 'what niche should I own', 'I post constantly and nothing compounds'. Also use when the user has followers and no direction. Not for — a company brand, see `58-positioning-global` and `00-marketing-plan-global`; the context file this reads first, see `22-personal-brand-context-global`; turning it into revenue, see `27-personal-brand-monetize-global`.
name 15-social-listening description Dung khi can theo doi lien tuc nguoi ta noi gi ve thuong hieu, doi thu va nganh tren mang xa hoi — bo tu khoa giam sat, phan loai sac thai, bao cao tuan va thang, canh bao som, chi so brand health. Kich hoat khi user nhac 'social listening', 'theo doi thuong hieu', 'giam sat mang xa hoi', 'brand monitoring', 'khach dang noi gi ve minh', 'do sentiment', 'co ai nhac ten shop khong', 'canh bao som khung hoang'. Khong dung cho — khung hoang DA XAY RA va can xu ly ngay thi dung skill 66-crisis-playbook; mo xe chien luoc mot doi thu cu the thi dung skill 08-nghien-cuu-doi-thu; doc so lieu ads va web thi dung skill 13-phan-tich-du-lieu. metadata {"version":"2.1.1","category":"operations"} triggers ["social listening","theo doi thuong hieu","giam sat mang xa hoi","brand monitoring","phan tich cam xuc","crisis management","quan ly khung hoang"] output File .md chua ke hoach social listening — kenh giam sat, bao cao tuan/thang, quy trinh phan hoi khung hoang, va chi so brand health related ["08-nghien-cuu-doi-thu","09-insight-khach-hang","13-phan-tich-du-lieu","07-bao-cao-marketing"]
Social Listening & Monitoring
Lang nghe truoc khi noi. Hieu khach hang dang noi gi, cam xuc ra sao, va thi truong di huong nao — truoc khi doi thu biet.
Thu thap thong tin
Hoi user toi da 4 cau:
Thuong hieu/san pham gi? Ten brand, ten san pham chinh, ten founder (neu co personal brand).Doi thu chinh? Liet ke 2–3 doi thu truc tiep can theo doi.Van de hien tai? Dang bi review xau, can biet xu huong, hay muon giam sat doi thu?Kenh nao quan trong nhat? Facebook, TikTok, Zalo, Google Reviews, hay tat ca?
Framework: Listen → Analyze → Report → Act
LISTEN — Thu thap mention, comment, review, bai viet lien quan
|
ANALYZE — Phan loai cam xuc, xac dinh xu huong, phat hien bat thuong
|
REPORT — Tong hop thanh bao cao tuan/thang voi insight ro rang
|
ACT — Phan hoi, dieu chinh chien luoc, xu ly khung hoang
Kenh giam sat
Danh sach kenh — Viet Nam
Kenh Loai noi dung Cach giam sat Tan suat Facebook Groups Thao luan, hoi dap, review Tim kiem theo tu khoa trong group nganh Hang ngay Facebook Pages Comment, review, mention Thong bao trang + search tu khoa Hang ngay TikTok Comment, duet, stitch, hashtag Search hashtag + comment tren video brand Hang ngay Zalo Communities Thao luan nhom Theo doi cac nhom nganh da tham gia 2–3 lan/tuan Google Reviews Danh gia doanh nghiep Google My Business dashboard Hang ngay Google Search Bai viet, tin tuc Google Alerts voi tu khoa brand Tu dong Forum Voz Thao luan chuyen sau Search theo tu khoa tren voz.vn 2 lan/tuan Reddit VN Thao luan, review Search subreddit lien quan nganh 1 lan/tuan Shopee/TikTok Shop Review san pham Tab review tren listing 2–3 lan/tuan
Search ten brand + san pham
Bao chi online Tin tuc, bai PR Google News Alerts Tu dong
Tu khoa giam sat Nhom tu khoa Vi du Ten thuong hieu "[Brand]", "[Brand] review", "[Brand] lua dao", "[Brand] co tot khong" Ten san pham "[San pham]", "[San pham] gia", "[San pham] danh gia" Ten founder "[Founder name]", "[Founder] la ai" Doi thu "[Doi thu 1]", "[Doi thu 2]", "[Doi thu] vs [Brand]" Nganh "[Tu khoa nganh]", "[Van de pho bien trong nganh]" Phan doi "khong tot", "that vong", "lua dao", "kem chat luong", "khong nhu quang cao" Khen "xuat sac", "recommend", "hay qua", "nen dung", "dang tien"
Phan tich cam xuc (Sentiment Analysis)
Thang do cam xuc Muc Diem Mo ta Vi du Rat tieu cuc 1 Phan no, to cao, keu goi tay chay "Lua dao trang tron, da bao cong an" Tieu cuc 2 That vong, phan nan, so sanh bat loi "Dung roi kem hon doi thu nhieu" Trung tinh 3 Hoi thong tin, so sanh, trung lap "Ai dung [Brand] chua? Cho minh y kien" Tich cuc 4 Hai long, gioi thieu, khen "Dung 3 thang roi, rat hai long" Rat tich cuc 5 Nhiet tinh gioi thieu, brand advocate "Best service ever, gioi thieu het ban be roi"
Phan loai theo chu de Chu de Giam sat gi Y nghia San pham / Chat luong Review, so sanh, phan hoi Cai thien san pham Dich vu / Trai nghiem Comment ve nhan vien, quy trinh Cai thien operations Gia ca So sanh gia, phan nan gia Dieu chinh pricing/communication Truyen thong / Quang cao Phan hoi ve content, ads Cai thien creative Doi thu So sanh, chuyen doi tu doi thu Co hoi hoac moi de doa
Phat hien khung hoang (Crisis Detection)
Tin hieu canh bao som Cap do Tin hieu Nguong Hanh dong Xanh — Binh thuongMention tinh thuong, cam xuc tich cuc/trung tinh <5 mention tieu cuc/ngay Theo doi binh thuong Vang — Theo doiTang mention tieu cuc, 1–2 bai viet phan nan co tuong tac cao 5–15 mention tieu cuc/ngay HOAC 1 bai >100 tuong tac Tang tan suat theo doi, chuan bi phan hoi Cam — Canh baoMention tieu cuc lan nhanh, bao chi bat dau dua tin 15–50 mention tieu cuc/ngay HOAC bao chi dua Kich hoat quy trinh phan hoi, thong bao ban lanh dao Do — Khung hoangViral tieu cuc, hashtag phan doi, anh huong doanh thu >50 mention tieu cuc/ngay HOAC trending topic Kich hoat quy trinh khung hoang toan dien
Quy trinh phan hoi khung hoang
Buoc 1 — Nhan dien (trong 1 gio) Hang muc Can lam Xac dinh nguon goc Bai viet/comment nao bat dau? Ai dang? Do lan truyen Bao nhieu share/comment? Toc do tang? Tinh chinh xac Noi dung co dung khong? Co bang chung khong? Anh huong Anh huong den ai? Khach hang, doi tac, nhan vien?
Buoc 2 — Phan hoi (trong 2–4 gio) Tinh huong Cach phan hoi Phan nan co ly Xin loi + thua nhan + giai phap cu the + thoi gian xu ly Thong tin sai Dang chinh thuc + bang chung + giu giong binh tinh Troll / Vu khong Khong tranh cai cong khai + luu bang chung + bao cao platform Khung hoang lon Thong cao bao chi + video founder len tieng + update lien tuc
Buoc 3 — Giai quyet (1–7 ngay) Hang muc Can lam Xu ly truc tiep Lien he rieng voi nguoi phan nan, giai quyet ca nhan Cap nhat cong khai Thong bao tien do xu ly tren kenh chinh Rut kinh nghiem Hop noi bo, xac dinh nguyen nhan goc, phong tranh tai phat Theo doi hau khung hoang Giam sat cam xuc 2 tuan sau, do tac dong den brand health
Buoc 4 — Phuc hoi (2–4 tuan) Hang muc Can lam Noi dung phuc hoi Day manh social proof, testimonial tich cuc, case study PR tich cuc Bai viet ve cai thien, cam ket chat luong Engagement Tang tuong tac voi community, tra loi comment nhanh hon Do hieu qua So sanh sentiment truoc — trong — sau khung hoang
Niche Research — 20 chu de nong trong 7 ngay
Nghien cuu ngach, hieu chinh cho kenh VN.
Muc dich Moi tuan, surface 20 chu de/xu huong dang nong nhat trong nganh de:
Tao content kip thoi (khong bi chay sau doi thu)
Phat hien co hoi content truoc nguoi khac
Biet khach hang dang quan tam/tranh luan gi
Quy trinh research (30–45 phut/tuan) Buoc Nguon Cach lam Thoi gian 1 Facebook Groups nganh Tim kiem tu khoa nganh, loc 7 ngay, doc bai co nhieu tuong tac 10 phut 2 TikTok Discover Search hashtag nganh, loc video 7 ngay, xem video >10K views 10 phut 3 Google News VN Search "[nganh] + tin tuc", loc 7 ngay 5 phut 4 Zalo Communities Doc bai noi bat trong nhom nganh 5 phut 5 Forum (Voz, Reddit VN) Search tu khoa, doc thread moi co nhieu comment 5 phut 6 KOL/Influencer feed Xem 5–10 KOL nganh dang lam gi tuan nay 5 phut
Output format # Niche Research — Tuan [X] ([DD/MM] – [DD/MM/YYYY])
| # | Chu de / Xu huong | Nguon | Muc do nong | Dang tranh luan gi | Co hoi content | Goc de xuat |
|---|-------------------|-------|-------------|---------------------|----------------|-------------|
| 1 | [Chu de] | FB Group / TikTok / News | Cao/TB/Thap | [Tom tat] | [Mo ta] | [Y tuong bai] |
| 2 | ... | ... | ... | ... | ... | ... |
| ... | ... | ... | ... | ... | ... | ... |
| 20 | ... | ... | ... | ... | ... | ... |
Quy tac
Chi lay 7 ngay gan nhat — cu hon thi loaiXac minh ngay dang truoc khi dua vao bangKhong bao gio tu nghi ra link hoac so lieu — chi dung thong tin thuc te
Neu khong du 20 chu de → ghi ro so luong thuc te, khong chen
Uu tien chu de co tranh luan hoac tuong tac cao — khong chi lay tin tuc
Tip: Ket hop voi Content Matrix (skill 01) — lay chu de nong → dien vao matrix → co content kip thoi.
Phat hien xu huong (Trend Identification)
Loai xu huong can theo doi Loai Mo ta Hanh dong Rising topic Chu de moi tang dan thao luan trong nganh Tao content som, chiem vi tri dau Viral format Dinh dang content dang lan truyen (sound, POV, trend) Adapt nhanh cho brand, dang trong 24–48h Mua vu Xu huong theo mua: Tet, 8/3, back-to-school Len ke hoach truoc 2–4 tuan Doi thu Chien dich moi, san pham moi, thay doi gia cua doi thu Phan tich + phan hoi chien luoc Cam xuc nganh Thay doi cam xuc chung ve nganh (VD: mat niem tin, tang ky vong) Dieu chinh tone of voice va thong diep
Cach phat hien Phuong phap Cong cu Tan suat Search hashtag trending TikTok Discover, Facebook trending Hang ngay Doc comment nhieu tuong tac Comment tren bai viet nganh, KOL Hang ngay Theo doi Google Trends Google Trends — loc khu vuc Viet Nam 2 lan/tuan Doc bao cao nganh Bao cao tu AIM, Novaon, Q&Me Hang thang Theo doi KOL/Influencer nganh Content cua 5–10 KOL nganh 3 lan/tuan
Giam sat doi thu (Competitive Monitoring)
Template theo doi doi thu Chi so [Doi thu 1] [Doi thu 2] [Brand minh] So follower (TikTok) [X] [X] [X] So follower (FB) [X] [X] [X] Tan suat dang bai/tuan [X] [X] [X] Loai content chinh [Mo ta] [Mo ta] [Mo ta] Engagement rate TB [X%] [X%] [X%] Tone of voice [Mo ta] [Mo ta] [Mo ta] USP truyen thong [Mo ta] [Mo ta] [Mo ta] Chien dich gan nhat [Mo ta] [Mo ta] [Mo ta]
Giam sat gi o doi thu Hang muc Can theo doi Tai sao Content moi Bai dang, video, story Hoc format hieu qua, tranh trung lap Ads Library Quang cao dang chay (Meta Ads Library) Hieu chien luoc, creative, offer Landing page Trang ban hang, form, pricing Benchmark conversion approach Review khach hang Danh gia tren Google, Shopee, FB Phat hien diem yeu de khai thac Tuyen dung Vi tri dang tuyen Du bao huong phat trien PR / Bao chi Bai bao, phong van Biet chien luoc truyen thong
Chi so Brand Health
4 chi so chinh Chi so Cong thuc Benchmark Tan suat do Share of Voice (SOV) Mention brand / Tong mention nganh x 100% >15% la manh Hang thang Net Sentiment (Mention tich cuc - Mention tieu cuc) / Tong mention x 100% >60% la tot Hang tuan Response Rate So mention duoc phan hoi / Tong mention can phan hoi x 100% >80% la tot Hang tuan Response Time Thoi gian trung binh tu mention den phan hoi <2h la tot, <30 phut la xuat sac Hang tuan
Benchmark chi tiet Chi so Kem Trung binh Tot Xuat sac SOV <5% 5–15% 15–25% >25% Net Sentiment <40% 40–60% 60–80% >80% Response Rate <50% 50–70% 70–90% >90% Response Time >24h 4–24h 1–4h <1h
Cong cu giam sat
Mien phi Cong cu Kenh Cach dung Google Alerts Web, bao chi, blog Tao alert cho ten brand + doi thu, nhan email hang ngay Meta Business Suite Facebook, Instagram Xem comment, mention, message — co san TikTok Studio TikTok Comment management, analytics Google Trends Tim kiem Google So sanh tu khoa brand vs doi thu theo thoi gian Meta Ads Library Facebook, Instagram Xem quang cao doi thu dang chay Social Searcher Web, social Tim kiem mention mien phi (gioi han)
Tra phi (khi can scale) Cong cu Gia Diem manh Brand24 Tu $79/thang Giam sat da kenh, sentiment analysis tu dong YouNet Media (BuzzMetrics) Lien he Chuyen cho thi truong Viet Nam Sprout Social Tu $199/thang Quan ly + listening + report
Quy trinh thu cong (cho team nho)
Kiem tra thong bao Facebook Page + Instagram (comment, mention, review)
Kiem tra comment tren TikTok (3 video gan nhat)
Search ten brand tren Facebook (Filter: Bai viet 24h)
Kiem tra Google My Business reviews
Search tu khoa brand tren TikTok, Facebook Groups
Kiem tra Meta Ads Library cua doi thu
Doc Google Alerts tong hop
Cap nhat bang theo doi doi thu
Viet bao cao tuan
Bao cao tuan
Template # Bao Cao Social Listening — Tuan [X] ([Ngay] — [Ngay])
## Tom tat
| Chi so | Tuan nay | Tuan truoc | Thay doi |
|--------|---------|----------|----------|
| Tong mention | [X] | [X] | [+/- %] |
| Mention tich cuc | [X] | [X] | [+/- %] |
| Mention tieu cuc | [X] | [X] | [+/- %] |
| Net Sentiment | [X%] | [X%] | [+/- %] |
| Response Rate | [X%] | [X%] | [+/- %] |
| Response Time TB | [Xh] | [Xh] | [+/- h] |
## Top mention tich cuc
1. [Nguon + noi dung tom tat + reach/tuong tac]
2. [Nguon + noi dung tom tat + reach/tuong tac]
3. [Nguon + noi dung tom tat + reach/tuong tac]
## Top mention tieu cuc
1. [Nguon + noi dung tom tat + da xu ly chua + ket qua]
2. [Nguon + noi dung tom tat + da xu ly chua + ket qua]
## Doi thu noi bat
- [Doi thu 1]: [Hoat dong dang chu y trong tuan]
- [Doi thu 2]: [Hoat dong dang chu y trong tuan]
## Xu huong trong tuan
- [Xu huong 1]: [Mo ta + co hoi cho brand]
- [Xu huong 2]: [Mo ta + co hoi cho brand]
## Canh bao
- [Muc do: Xanh/Vang/Cam/Do] — [Mo ta tinh huong]
## De xuat hanh dong
| # | Hanh dong | Uu tien | Ai lam | Deadline |
|---|----------|---------|--------|----------|
| 1 | [Mo ta] | [Cao/TB/Thap] | [Vai tro] | [Ngay] |
| 2 | [Mo ta] | [Cao/TB/Thap] | [Vai tro] | [Ngay] |
Bao cao thang
Template # Bao Cao Social Listening — Thang [X]/[YYYY]
## Tom tat executive
**3 insight quan trong nhat:**
1. [Insight 1]
2. [Insight 2]
3. [Insight 3]
## Brand Health Dashboard
| Chi so | Thang nay | Thang truoc | Thay doi | Muc tieu |
|--------|---------|-----------|----------|---------|
| Share of Voice | [X%] | [X%] | [+/- %] | [X%] |
| Net Sentiment | [X%] | [X%] | [+/- %] | >60% |
| Response Rate | [X%] | [X%] | [+/- %] | >80% |
| Response Time TB | [Xh] | [Xh] | [+/- h] | <2h |
| Tong mention | [X] | [X] | [+/- %] | — |
## Phan tich cam xuc theo chu de
| Chu de | Tich cuc | Trung tinh | Tieu cuc | Xu huong |
|--------|---------|-----------|---------|---------|
| San pham | [X%] | [X%] | [X%] | [Tang/Giam/On dinh] |
| Dich vu | [X%] | [X%] | [X%] | [Tang/Giam/On dinh] |
| Gia ca | [X%] | [X%] | [X%] | [Tang/Giam/On dinh] |
| Truyen thong | [X%] | [X%] | [X%] | [Tang/Giam/On dinh] |
## Phan tich doi thu
| Chi so | [Brand] | [Doi thu 1] | [Doi thu 2] |
|--------|---------|-----------|-----------|
| SOV | [X%] | [X%] | [X%] |
| Net Sentiment | [X%] | [X%] | [X%] |
| Content noi bat | [Mo ta] | [Mo ta] | [Mo ta] |
| Chien dich noi bat | [Mo ta] | [Mo ta] | [Mo ta] |
## Xu huong thang
| Xu huong | Muc do | Co hoi cho brand | De xuat |
|---------|-------|-----------------|--------|
| [Xu huong 1] | [Manh/TB/Yeu] | [Mo ta] | [Hanh dong] |
| [Xu huong 2] | [Manh/TB/Yeu] | [Mo ta] | [Hanh dong] |
## Khung hoang / Su co (neu co)
| Ngay | Su co | Muc do | Xu ly | Ket qua | Bai hoc |
|------|-------|--------|-------|---------|--------|
| [Ngay] | [Mo ta] | [Xanh-Do] | [Mo ta] | [Mo ta] | [Mo ta] |
## Hanh dong thang toi
| # | Hanh dong | Uu tien | Ai lam | Deadline | Do bang |
|---|----------|---------|--------|----------|--------|
| 1 | [Mo ta] | [Cao] | [Vai tro] | [Ngay] | [Chi so] |
| 2 | [Mo ta] | [TB] | [Vai tro] | [Ngay] | [Chi so] |
| 3 | [Mo ta] | [Thap] | [Vai tro] | [Ngay] | [Chi so] |
Lien ket skill
08-nghien-cuu-doi-thu09-insight-khach-hang13-phan-tich-du-lieu07-bao-cao-marketing01-lich-noi-dung14-email-marketing
Checklist chat luong
Thiet lap ban dau
Hang tuan
Hang thang 