| name | 36-content-brief |
| description | Dung khi da co lich content va can brief tung bai truoc khi viet — goc tiep can, insight goc, key message, CTA, format va tieu chuan nghiem thu. Kich hoat khi user nhac 'brief bai content', 'brief tung bai', 'goc cho bai nay', 'viet gi cho bai thu 3', 'content brief', 'huong dan viet bai'. Khong dung cho — lap lich ca thang thi dung skill 01-lich-noi-dung; viet caption thanh pham thi dung skill 37-caption-social; brief hinh anh thi dung skill 42-brief-hinh-anh. |
| metadata | {"version":"1.0.1","category":"content"} |
| license | MIT |
| triggers | ["brief bai content","content brief","brief viet bai","brief tung bai","angle cho bai nay","brief post Facebook","brief bai TikTok","brief content hom nay"] |
| output | File .md — brief 1 bai: thong tin bai, angle + insight goc, 3 hook options, key message, CTA, visual direction, distribution. Writer nhan la viet duoc ngay |
| related | ["35-brand-voice","09-insight-khach-hang","01-lich-noi-dung","37-caption-social","04-script-video","42-brief-hinh-anh","43-brief-carousel","44-brief-video-editor"] |
Content Brief
Brief tung bai — mat xich giua lich noi dung (01-lich-noi-dung) va khau san xuat (37-caption-social, 04-script-video, 05-copy-quang-cao, 14-email-marketing). Brief du tot khi writer lam xong ma khong can hoi lai leader cau nao.
Thu thap thong tin
Doc .agents/product-marketing-context.md, Brand Voice Document (35) va lich noi dung (01) neu co. Neu thieu, hoi toi da 4 cau:
- Bai nay nam o tang nao trong pheu (TOFU / MOFU / BOFU) va thuoc campaign / theme tuan nao?
- Dang kenh nao, format gi? (Facebook Page / Facebook Group / TikTok / Instagram / Email — video / carousel / static / text)
- CTA mong muon la gi? (comment / click link / DM / dang ky / mua)
- Deadline duyet khi nao, ai la nguoi viet?
Nguyen tac
- 1 brief = 1 bai = 1 angle = 1 CTA. Khong nhoi nhieu message vao 1 bai — can nhieu diem thi tach carousel hoac series.
- Angle la goc nhin cu the, khong phai chu de chung. "Cham soc da" la chu de; "3 thoi quen buoi sang lam da xau di ma nhieu nguoi tuong la tot" la angle.
- Hook phai dung doc lap. Doc cau dau la biet bai noi ve gi — khong can context.
- Insight goc phai ghi ro nguon. Lay tu
09-insight-khach-hang — bai nay danh vao cau noi noi tam / pain / objection nao, ghi nguyen van.
- Bang chung ghi cu the ngay trong brief. So lieu, testimonial, case study — khong de writer "tim sau".
- Toi da 3 diem body. Can nhieu hon → tach bai khac.
Quy trinh
Buoc 1 — Xac dinh vi tri bai trong he thong
Lay tu lich noi dung (01): ngay dang, kenh, format, tang pheu, pillar. Xac dinh muc tieu duy nhat cua bai: reach / trust / conversion / engagement — chi chon 1.
Buoc 2 — Chot angle va insight goc
- Doc insight tu 09: khach dang o dau trong hanh trinh (chua biet van de / dang tim giai phap / sap mua).
- Chon 1 insight (cau noi noi tam, pain, objection) lam goc — ghi nguyen van vao brief.
- Viet angle: goc nhin cu the khai thac insight do — khong trung voi angle bai da dang gan day.
Buoc 3 — Viet 3 hook options
- Hook A — Pain: bat dau bang noi dau / frustration cua khach.
- Hook B — Curiosity: cau hoi / statement gay to mo.
