| name | 40-next-content-plan |
| description | Dung khi da co ket qua audit va can lap plan content ky sau TU DATA chu khong doan — ty le 70 giu winner, 20 toi uu bien the, 10 thu nghiem moi, toi da 2 gia thuyet moi mot ky. Kich hoat khi user nhac 'next content plan', 'plan thang toi', 'content ky sau lam gi', 'dua vao data lap ke hoach', 'thang sau viet gi'. Khong dung cho — audit de biet cai gi work thi chay skill 39-content-audit truoc; xep lich dang theo ngay thi dung skill 01-lich-noi-dung. |
| metadata | {"version":"1.0.1","category":"content"} |
| license | MIT |
| triggers | ["next content plan","plan content thang toi","content plan ky sau","ke hoach content dua tren data","len plan tu data content cu","content thang sau","plan dua tren report"] |
| output | File .md — review ky truoc, dinh huong ky moi, content mix 70/20/10, bang nhan winner, hypothesis test (toi da 2), lich tong quan 4 tuan, phan cong |
| related | ["39-content-audit","07-bao-cao-marketing","01-lich-noi-dung","36-content-brief","19-ab-test-setup","13-phan-tich-du-lieu"] |
Next Content Plan
Plan khong co data cu = doan mo. Thu tu cung: quet data → nhan winner → test hypothesis moi → len lich. Khong thay doi tat ca cung luc — ky nao cung dap di xay lai la khong bao gio biet dieu gi work.
Thu thap thong tin — LUON quet data cu truoc
Truoc khi viet bat ky dong plan nao, can co:
- Content audit ky truoc (tu
39-content-audit) — neu chua co, chay 39 truoc, khong lap plan chay.
- Report ky truoc (tu
07-bao-cao-marketing) neu co.
- KPI target ky moi — muc tieu thay doi gi so voi ky truoc?
- Bien dong ky moi: campaign / event / launch sap dien ra? Budget / team capacity thay doi?
Neu user khong cung cap duoc data toi thieu (audit hoac danh sach bai + metric), dung lai va de xuat chay 39-content-audit truoc.
Nguyen tac
- Data truoc, plan sau. Moi thay doi trong plan phai trace ve 1 dong data ky truoc.
- Nhan winner truoc khi thu moi. Winner da chung minh — nhan ban voi bien the nho truoc khi dat cuoc vao y tuong la.
- Ti le 70/20/10:
- 70% san luong = format + angle da chung minh (winner giu nguyen cong thuc).
- 20% = bien the toi uu tu winner (doi hook, doi kenh, doi do dai — giu loi).
- 10% = thu nghiem hoan toan moi (hypothesis).
- Toi da 2 hypothesis moi/ky. Test nhieu hon khong du data de ket luan cai nao work.
- Loser khong tu dong bo han. Phan biet: loser do angle sai (bo) vs loser do execution kem (sua execution, thu lai 1 lan).
- Plan tong quan theo tuan — chi tiet tung ngay giao cho
01-lich-noi-dung.
Quy trinh
Buoc 1 — Review ky truoc
Tu audit (39) + report (07), dien bang 3 cot:
| Da work (GIU) | Khong work (DUNG) | Chua thu (TEST MOI) |
|---|
| [format/angle/kenh + so lieu chung minh] | [+ ly do tu data] | [y tuong tu pattern hoac insight moi] |
Buoc 2 — Dinh huong ky moi
| Ky lap plan | Muc tieu chinh | KPI uu tien | Campaign kem | Thay doi lon |
|---|
|
