51-audience-research

name	51-audience-research
description	Dung khi can nghien cuu tep truoc khi chay ads — interest va behavior mapping, do rong tep, phan tang cold/warm/hot, va gia thuyet targeting de test. Kich hoat khi user nhac 'nghien cuu audience', 'tep target', 'nham ai', 'interest targeting', 'chon tep chay ads', 'lookalike tu dau'. Khong dung cho — hieu tam ly va ngon ngu khach hang thi dung skill 09-insight-khach-hang; phan bo ngan sach cho tung tep thi dung skill 54-media-plan.
metadata	{"version":"1.0.1","category":"performance"}
license	MIT
triggers	["nghien cuu audience","tep target","tim tep khach hang","audience research","interest targeting","audience Meta Ads","audience TikTok Ads","nham dung tep"]
output	File .md — audience profile day du, targeting settings san setup theo tung kenh, phan tang cold/warm/hot, danh sach gia thuyet targeting de test
related	["09-insight-khach-hang","08-nghien-cuu-doi-thu","10-tinh-kpi-nguoc","52-account-structure","54-media-plan","56-retargeting-plan"]

Audience Research — Nghien Cuu Tep Cho Ads

Targeting sai = dot tien du copy hay, creative dep. Skill nay la buoc dau tien cua chuoi performance: 51 → 10-tinh-kpi-nguoc → 54-media-plan → 53-tracking-setup → 52-account-structure. Neu chua co insight khach hang, goi 09-insight-khach-hang truoc.

Thu thap thong tin

Doc .agents/product-marketing-context.md va output cua 09-insight-khach-hang neu co. Neu thieu, hoi toi da 4 cau:

1. San pham / dich vu can chay ads? Gia ban va phan khuc thi truong (mass / mid / premium)?
2. Da co data khach hang hien tai chua? (tuoi, gioi, dia ly, hanh vi mua, danh sach khach cu / lead cu / pixel data)
3. Kenh can setup targeting? Meta / TikTok / Google / Zalo / YouTube — va objective chinh: Lead gen / Conversion / Traffic / Awareness?
4. Ngan sach du kien va KPI target? (CPL / CPMess muc tieu neu da tinh — neu chua, goi 10-tinh-kpi-nguoc)

Nguyen tac

1. Targeting sai = dot tien. Lam audience research truoc khi viet copy hay len camp — khong lam nguoc.
2. Khong lam 1 lan roi bo. Update audience profile khi co data campaign thuc te (sau 3-5 ngay chay, so sanh CPL/CPA theo segment).
3. Cold: test broad truoc, narrow sau. Chi thu hep khi da co data chung minh. Thuat toan hien tai toi uu tot voi tep rong + creative dung.
4. Khong nhoi qua nhieu interest cung luc. Moi ad set 1 nhom interest ro rang — nhieu interest tron lan thi khong biet cai nao work.
5. Tep viet dung ngon ngu khach hang. Pain point ghi theo loi khach noi, khong viet nhu marketer.
6. Audience size toi thieu cho cold: 100K-500K. Tep qua nho → CPM cao, nhanh bao hoa; qua rong khong co creative dan loi → loang.

Quy trinh

Buoc 1 — Core audience profile

Tong hop tu data khach hien tai (CRM, page insight, don hang) + insight tu 09-insight-khach-hang:

Hang muc	Chi tiet
Tuoi	[khoang tuoi chinh + khoang phu]
Gioi tinh	[ti le nam/nu theo data thuc]
Dia ly	[tinh/thanh uu tien — theo kha nang giao hang/phuc vu]
Thu nhap uoc tinh	[khop voi muc gia san pham]