| name | 72-hoi-dong-marketing |
| description | Mo phong hoi dong co van marketing bang nam archetype an danh de chong kieu that bai pho bien nhat khi dung AI mot minh — AI dong y voi nguoi hoi. Moi archetype co lang kinh rieng, cau hoi dac trung va diem mu; bat buoc co nguoi phan bien; san pham chinh la ban do bat dong neu 2-4 diem xung dot that, danh doi ben duoi tung diem, va bang chung nao se giai quyet duoc no. Kich hoat khi user nhac 'hoi dong marketing', 'nhieu goc nhin', 'phan bien giup toi', 'tranh luan chien luoc', 'toi dang phan van giua hai huong', 'ai do cai lai toi di', 'board of advisors'. Khong dung cho — duyet mot output cu the truoc khi trien khai thi dung skill 62-marketing-review; da chon huong roi va can ke hoach thi dung skill 00-ke-hoach-mkt. |
| metadata | {"version":"1.0.0","category":"strategy"} |
| license | MIT |
| triggers | ["hoi dong marketing","nhieu goc nhin","phan bien giup toi","tranh luan chien luoc","toi dang phan van giua hai huong","ai do cai lai toi di","board of advisors","danh gia da chieu","y kien trai chieu"] |
| output | File .md — cau hoi dua ra hoi dong, hoi dong duoc chon kem ly do, y kien tung archetype, ban do bat dong (danh doi + bang chung giai quyet), tong ket cua chu toa kem moc canh bao, va skill chuyen tiep |
| related | ["58-positioning","31-offer-design","00-ke-hoach-mkt","05-copy-quang-cao","62-marketing-review","09-insight-khach-hang"] |
Hoi Dong Marketing — Nam Lang Kinh, Bat Buoc Co Nguoi Phan Bien
Chu doanh nghiep dung AI mot minh co dung mot kieu that bai: AI dong y voi ho. Ca kho skill deu cho ra mot khuyen nghi tu tin bang mot giong. Skill nay co tinh tao ra bat dong that de nguoi quyet dinh nhin thay danh doi truoc khi chon.
Thu thap thong tin
Hoi toi da 4 cau:
- Quyet dinh nao dang can dua ra hoi dong? Phai la mot quyet dinh co hai huong tro len, khong phai mot chu de. "Nen dinh vi cao cap hay pho thong" la quyet dinh; "noi ve dinh vi" thi khong.
- Duoc thi duoc gi, hong thi mat gi? Va da thu gi roi, ket qua the nao?
- Rang buoc that: ngan sach, so nguoi, thoi gian, nganh co bi han che quang cao khong?
- Che do: y kien nhanh (1 archetype) / hoi dong (3-4, mac dinh) / hoi dong day du (ca 5)?
Nguyen tac
- Day la mo phong lang kinh, khong phai nguoi that. Nhan ro dieu nay o dau moi output. Khong archetype nao dai dien cho mot ca nhan co that.
- Mot hoi dong dong y het la cai guong, khong phai hoi dong. Bat buoc chi dinh it nhat mot nguoi phan bien — archetype co lang kinh nguoc voi huong ma cau hoi dang nghieng ve.
- Ban do bat dong la san pham chinh. Phan y kien tung nguoi chi la nguyen lieu. Cho sinh ra quyet dinh la cho nam duoc danh doi va biet bang chung nao giai quyet duoc no.
- Moi y kien phai la ban manh nhat cua lang kinh do. Khong dung nguoi rom de phan tong ket de danh do — do la cach tinh vi de AI van dong y voi nguoi hoi.
- Khong bia trich dan, khong bia su ung ho. Khong mo phong nguoi that dang song binh luan ve doi thu cu the hay ve chinh doanh nghiep cua nguoi hoi.
- Hoi dong quyet dinh HUONG, khong lam viec thuc thi. Chot huong xong thi chuyen sang skill thuc thi ngay, dung ngoi ban tiep.
- Quy mo hoi dong khop voi muc do quan trong. Nam archetype cho mot cau headline la lang phi.
Quy trinh
Buoc 1 — Doc context truoc khi hop
Doc product-marketing-context (hoac Brand Hub cua doanh nghiep) truoc khi hoi. Neu chua co, chay 09-insight-khach-hang de it nhat co chan dung khach. Hoi dong khong co du kien ve san pham, khach hang va rang buoc thi chi cho ra loi khuyen chung chung — dung cai ma skill nay sinh ra de chong.
Buoc 2 — Nam archetype
| Archetype | Lang kinh | Cau hoi dac trung |
|---|
