| name | product-marketing-context |
| description | Dung khi bat dau lam viec voi mot san pham hoac khach hang moi — skill nay tao FILE CONTEXT ma hon 60 skill khac se doc, gom san pham, khach hang, dinh vi, proof, objection, brand voice va KPI. Chay mot lan, dung lai mai ve sau. Kich hoat khi user nhac 'tao context', 'setup product marketing context', 'bat dau du an moi', 'AI chua hieu san pham cua toi', 'khai bao thong tin san pham'. Khong dung cho — context cho thuong hieu CA NHAN thi dung skill 22-personal-brand-context; nghien cuu insight sau thi dung skill 09-insight-khach-hang. |
| metadata | {"version":"1.1.1","category":"foundation"} |
| license | MIT |
Product Marketing Context (Foundation Skill)
Day la foundation skill — chay TRUOC moi skill marketing khac. Tao file .agents/product-marketing-context.md chua thong tin goc ve san pham, khach hang, dinh vi — de cac skill khac khong phai hoi lai.
Vi sao can skill nay?
Truoc khi co skill nay, moi lan dung 1 skill khac (lap ke hoach, viet copy, bao cao), AI phai hoi lai:
- San pham la gi?
- Khach hang la ai?
- Doi thu la ai?
- Dinh vi the nao?
=> Lap di lap lai, mat thoi gian.
Sau khi co file product-marketing-context.md:
- Tra loi cac cau hoi nay 1 lan duy nhat tu dau du an
- Moi skill khac tu dong doc file nay → di thang vao cong viec
- Thong tin dong bo — khong co tinh trang skill nay noi A, skill khac noi B
Luong hoat dong
Buoc 1: Kiem tra file hien co
Dau tien, kiem tra co file .agents/product-marketing-context.md khong (hoac .claude/product-marketing-context.md voi setup cu).
Neu co:
- Doc file va tom tat noi dung hien co
- Hoi xem user muon cap nhat section nao
- Chi thu thap thong tin cho section do
Neu khong co — de xuat 2 cach:
-
Auto-draft tu codebase/website (khuyen dung, nhanh hon):
- Doc README, landing page, trang "Ve chung toi", mo ta san pham san co
- Draft V1 file context, user review + sua
- Lap lai den khi du
-
Thu thap tu dau:
- Hoi tung section — tung cai mot, khong hoi dau loat
- Moi section giai thich ngan + hoi cau hoi + xac nhan
Buoc 2: Thu thap thong tin (neu tu dau)
Di qua tung section duoi day — tung cai mot, KHONG hoi dau loat tat ca cau hoi cung luc.
Voi moi section:
- Giai thich ngan gon: "Section nay ghi nhan X"
- Hoi 1–3 cau hoi
- Xac nhan chinh xac
- Chuyen sang section tiep theo
Uu tien ngon ngu khach hang noi thuc te — nhung cau khach noi nguyen van co gia tri hon mo ta chuan chinh, vi no phan anh cach khach thuc su nghi va noi.
Buoc 3: Tao file
Luu vao .agents/product-marketing-context.md (tao folder .agents/ neu chua co).
Format file theo template ben duoi.
Template file
# Product Marketing Context — [Ten san pham]
> Phien ban tai lieu: v1
> Cap nhat lan cuoi: [YYYY-MM-DD]
> Dung bang: Claude Code, ChatGPT, Gemini, bat ky AI agent nao
---
## 0. Nhat ky thay doi
Ghi moi nhat len dau. **Them dong moi, khong sua dong cu.** Moi dong ghi: muc nao doi va vi sao.
| Phien ban | Ngay | Doi gi | Ly do |
|-----------|------|--------|-------|
| v1 | [YYYY-MM-DD] | Tao lan dau | — |
**Khi nao bump phien ban:** doi dinh vi, doi persona uu tien, doi offer/gia, doi brand voice, doi muc tieu. **Khong bump** khi chi sua chinh ta hoac dien them chi tiet nho.
**Vi sao bat buoc:** hon 60 skill doc file nay lam nguon su that. Khi dinh vi doi ma khong ghi lai, moi output sau do doi theo trong im lang — 3 thang sau khong ai truy duoc ban brief thang truoc sinh ra tu phien ban nao. Skill `63-campaign-retrospective` va `39-content-audit` deu can biet dieu nay de so sanh dung ky.
---
## 1. Tong quan san pham
- **Ten san pham/dich vu:**
- **Mo ta 1 cau:**
- **Mo ta 2-3 cau:**
- **Nganh hang (khach tim theo tu khoa nao?):**
- **Loai mo hinh:** (SaaS / E-commerce / Dich vu / Marketplace / Khoa hoc / v.v.)
- **Gia va cach tinh gia:**
- **Website:**
- **Dang o giai doan:** (Launch / Growth / Mature)
## 2. Tep khach hang muc tieu
- **Phan khuc khach hang:** (B2C / B2B / B2B2C)
- **Quy mo cong ty khach (B2B):** (Startup / SME / Enterprise)
- **Nganh cua khach (B2B):**
- **Nguoi quyet dinh mua:** (Chu doanh nghiep / MKT Manager / CTO / End user)
Tuoi, gioi tinh, khu vuc, thu nhap
(kenh nao, tan suat, gio nao)
(Khach hay nghi nhung khong noi ra)
[Tuong tu]
(thoi gian / tien / co hoi)
(stress, so, nghi ngo)
[Doi thu 1]: [diem manh] / [diem yeu cho khach]
[Doi thu 2]: ...
[Doi thu 1]: ...
[Doi thu 1]: ...
2.
"Gia cao qua" → Cach xu ly: ...
"Khong biet co hieu qua khong" → Cach xu ly: ...
"Dang dung giai phap khac roi" → Cach xu ly: ...
Ai KHONG nen mua san pham nay:
Tai sao:
(Cai dang day khach roi khoi giai phap hien tai):
(Cai gi hap dan khach den voi ban):
(Lo lang khi chuyen sang ban):
(Thoi quen giu khach o lai giai phap cu):
Ghi lai cac cau khach noi NGUYEN VAN — khong paraphrase.
"..."
"..."
"..."
Review (Shopee, Google, TikTok Shop)
Tin nhan inbox
Ghi am cuoc goi ban hang
Survey
(Chuyen nghiep / Than thien / Hai huoc / Truyen cam hung)
(vi du: khong sap dat, khong xuong hang)
Neu user cung cap 3–5 mau content da dang (bai post, email, video script), phan tich:
Do dai cau trung binh
Nhip doan van (cau ngan lien tuc hay doan dai?)
Kieu hook thuong dung (cau hoi, con so, tinh huong, nguoc doi?)
Goc nhin (ngoi thu nhat, thu hai, quan sat?)
Tone (thuc te, am ap, thang than, vui ve, chuyen nghiep?)
Cum tu dac trung hoac tu lap lai
Tu/cu phap KHONG xuat hien o bat ky mau nao
Kieu hook brand KHONG bao gio dung
Tone brand KHONG bao gio cham
(khach, doanh thu, ket qua)
Cach cac skill khac dung file nay
Trong moi skill (00-ke-hoach-mkt, 05-copy-quang-cao, v.v.), them doan nay vao buoc "Thu thap thong tin":
## Thu thap thong tin
### Buoc 0: Kiem tra context file
Kiem tra co file `.agents/product-marketing-context.md` khong:
- **Co** → Doc toan bo, lay thong tin san pham/khach hang/dinh vi. Khong hoi lai.
- **Khong** → De nghi user chay skill `product-marketing-context` truoc.
Neu user muon tiep tuc, hoi 2–3 cau toi thieu ve san pham.
Checklist chat luong
Truoc khi ket thuc:
