competitor-intel

name	competitor-intel
description	Add or update a competitor profile, signals, and ICP insights in data/competitors/
user_invocable	true
triggers	["/competitor-intel"]

Add / Update Competitor Intel

Input

User provides a competitor name and any raw context (URL, news, notes). If no context given, ask.

Steps

1. Profile - Create or update data/competitors/<slug>/profile.yaml:

   name: Acme Corp
   category: direct | adjacent | emerging
   positioning: <one-line how they position themselves>
   overlap: 1-5  # market overlap with us
   color: coral | gold | blue | violet | emerald
   

   Derive positioning from how the competitor describes themselves publicly - not our opinion of them.

2. Signals - Add entries to data/competitors/signals/<YYYY-MM>-H<1|2>.yaml (H1 = days 1-15, H2 = days 16+). Create file if missing.

   signals:
     - competitor: <slug>
       type: product | pricing | content | hiring | partnerships | funding
       date: YYYY-MM-DD
       description: >
         What happened, factually.
       action: opportunity | watch | respond
       insight: >
         What this means for us specifically.
   

   Every signal must have an insight - connect it to our GTM position.

3. ICP & Insights - Review data/competitors/icp/segments.yaml and insights.yaml. If this competitor changes the landscape:

   • Add competitor slug to relevant segments
   • Add or update an insight in insights.yaml if a new cross-competitor pattern emerges

   Don't add insights that duplicate existing ones - update them instead.

4. Validate - Run cd dashboard && bun run vite build to confirm YAML loads correctly.