| name | wf-full-funnel-cro |
| description | Full-funnel conversion rate optimization workflow — audit and optimize every stage from landing page through retention. Chains 9 CRO skills in funnel order. Use when user says "full funnel CRO", "optimize my funnel", "conversion audit", "end-to-end CRO", "funnel optimization", "why aren't people converting", "improve our conversion rates", or "CRO workflow". Covers landing → signup → onboarding → upgrade → retention.
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Full-Funnel CRO Workflow
Systematically optimize every conversion point in the user journey.
Pre-Flight
Check for .agents/product-marketing-context.md. If missing, invoke product-marketing-context first.
Stage 1: Acquisition (Landing Pages)
Step 1A — Page CRO Audit
Invoke page-cro on the primary landing page(s):
- Conversion blockers, messaging clarity, CTA effectiveness
- Quick wins vs. high-impact changes
Step 1B — Copy & Design Review
Invoke copy-editing on existing page copy:
- Seven-sweep edit (Clarity, Voice, So What, Prove It, Specificity, Emotion, Zero Risk)
- If copy needs full rewrite, invoke
copywriting instead
Invoke ui-ux-pro-max to review visual design:
- Layout, visual hierarchy, typography, spacing, CTA prominence
- Use
frontend-design:frontend-design to implement design changes
Step 1C — Popup/Lead Capture
Invoke popup-cro to audit or design:
- Exit-intent, scroll-trigger, or timed popups
- Email capture strategy
Step 1D — Form Optimization
Invoke form-cro on any non-signup forms:
- Demo request, contact, lead capture forms
- Field reduction, progressive profiling
Output: Prioritized list of acquisition-stage changes.
Stage 2: Activation (Signup & Onboarding)
Step 2A — Signup Flow
Invoke signup-flow-cro:
- Registration friction audit
- Field-by-field analysis, social proof, progress indicators
- Use
ui-ux-pro-max for signup form visual design and frontend-design:frontend-design to implement
Step 2B — Onboarding Flow
Invoke onboarding-cro:
- Activation metric definition (aha moment)
- Step-by-step flow design, empty states, email triggers
- Time-to-value optimization
Output: Redesigned signup → onboarding flow with metrics plan.
Stage 3: Monetization (Upgrade & Pricing)
Step 3A — Paywall/Upgrade Screens
Invoke paywall-upgrade-cro:
- In-app upgrade moments, feature gates, trial expiration
- Use
ui-ux-pro-max for upgrade modal/screen visual design
- UI patterns, trigger points, urgency/proof elements
Step 3B — Pricing Psychology
Invoke marketing-psychology focused on:
- Anchoring, decoy effect, loss aversion for pricing
- Apply findings to upgrade screens from 3A
Output: Optimized upgrade experience with psychology-backed design.
Stage 4: Retention
Step 4A — Churn Prevention
Invoke churn-prevention:
- Cancel flow design with save offers
- Dunning sequence for failed payments
- Win-back campaign structure
Step 4B — Retention Email Sequences
Invoke email-sequence for:
- Re-engagement sequence (inactive users)
- Win-back sequence (post-cancel)
- Feature adoption drips
Output: Complete retention system (cancel flow + dunning + email sequences).
Stage 5: Measurement
Step 5A — Analytics Setup
Invoke analytics-tracking:
- Funnel-wide event tracking plan
- Per-stage conversion metrics and dashboards
Step 5B — Testing Plan
Invoke ab-test-setup:
- Prioritized test backlog from all stages above
- Statistical requirements, duration estimates
- Testing roadmap (which tests to run first)
Output: Measurement infrastructure + prioritized test queue.
Skill Chain Summary
Acquisition: page-cro → copy-editing → popup-cro → form-cro
Activation: signup-flow-cro → onboarding-cro
Monetization: paywall-upgrade-cro + marketing-psychology
Retention: churn-prevention → email-sequence
Measurement: analytics-tracking → ab-test-setup
Rules
- Work through stages in order (acquisition → retention), but within each stage steps can be parallelized.
- Present findings per stage and get user approval before moving to the next stage.
- If the user only cares about one stage, run just that stage — don't force the full funnel.
- Always end with Stage 5 (measurement) regardless of which stages were run.
