| name | optimizing-geo |
| description | Optimizes Generative Engine Optimization (GEO) — making the app discoverable when users ask AI assistants (Claude, ChatGPT, Gemini, Perplexity) for app recommendations. Covers entity anchor sentences, JSON-LD schema markup, ProductHunt copy, press releases, and 30-day AI visibility action plans. Use when the user says "GEO optimization", "AI discoverability", "schema markup", "entity anchoring", or "ProductHunt launch". Use lenses/geo-optimizer.lens.md for AI-powered GEO content generation.
|
Optimizing GEO (AI Discoverability)
When to use
| Request | Action |
|---|
| "GEO optimization" | Run geo-optimizer.lens.md |
| "schema markup" | Generate JSON-LD from lens output |
| "ProductHunt launch" | Use lens tagline + description |
| "entity anchor" | Extract from lens output, save to config |
| "AI visibility" | Run lens + follow 30-day action plan |
What GEO does
AI tools cite apps that have:
- Structured, factual descriptions that AI can extract precisely
- Consistent entity name across ALL web surfaces
- Coverage on authoritative tech sites and review platforms
- Schema markup on the app's landing page
- Authentic community presence (Reddit, ProductHunt, reviews)
Entity anchor rule
The entity anchor sentence is the canonical one-sentence definition:
"[App Name] is a [category] app for iOS and Android designed for [user persona],
featuring [key differentiator]."
Use this EXACT wording everywhere. Never change it for 6+ months.
Save to .msd/config/{appId}.config.json → geo.entityAnchor.
Process
- Complete ASO optimization first (
skills/optimizing-aso-seo)
- Load
lenses/geo-optimizer.lens.md
- Fill parameters: app name, category, ASO description, user persona, differentiator, store URLs
- Review entity anchor sentence (most important output — locked in for 6 months)
- Save JSON-LD schema to
assets/{appId}/schema.json
- Save entity anchor to
.msd/config/{appId}.config.json → geo.entityAnchor
- Follow the 30-day GEO action plan from lens output
30-day action plan summary
| Day | Action |
|---|
| 1 | Add JSON-LD schema to landing page |
| 2 | Launch on ProductHunt with GEO description |
| 7 | Submit to AppAdvice, 9to5Mac, AndroidPolice |
| 14 | Post authentic use case in relevant subreddits |
| 21 | Build in public thread with factual feature list |
| 30 | First AI visibility audit (test all 4 AI tools) |
