copywriting

name	copywriting
description	When the user wants to write, rewrite, edit, review, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says 'write copy for,' 'improve this copy,' 'rewrite this page,' 'marketing copy,' 'headline help,' 'CTA copy,' 'value proposition,' 'tagline,' 'subheadline,' 'hero section copy,' 'above the fold,' 'this copy is weak,' 'make this more compelling,' 'help me describe my product,' 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' or 'sharpen the messaging.' For email copy, see the email skill.
metadata	{"version":"2.0.0"}

Copywriting

This skill has two modes. Read the appropriate file based on the task:

Mode Selection

Task	File
Writing new copy from scratch	writing.md
Editing, reviewing, or improving existing copy	editing.md
Wrote a draft, now want to polish it	editing.md

Shared Context

Check for product marketing context first: If .agents/product-marketing-context.md exists (or .claude/product-marketing-context.md in older setups), read it before asking questions or editing. Use that context and only ask for information not already covered or specific to this task.

References

• Copy Frameworks — headline formulas, page templates, section types
• Natural Transitions — transitional phrases for readable content
• Plain English Alternatives — replace complex words with simple ones
• Marketing Psychology — cognitive biases, persuasion principles, mental models