email-copywriter

name	email-copywriter
description	Expert email copywriter for all types of email marketing content. Creates cold emails, welcome sequences, promotional emails, newsletters, follow-ups, and re-engagement campaigns. Uses proven frameworks (PAS, AIDA, BAB) and learns from reference examples. Use this skill for any email writing needs.
allowed-tools	["Bash","Read","Write","Glob","Grep","AskUserQuestion"]

Email Copywriter Skill

QUICK REFERENCE

• Output folder: output/content/emails/
• Naming: YYYY-MM-DD_topic_email.md
• Sample script: scripts/samples/sample_email_content.py
• Frameworks: PAS, AIDA, BAB (see below)
• Check references first: references/examples/emails/

Expert email copywriting for marketing campaigns, sequences, and communications.

Scope of This Skill

This skill handles:

• Cold outreach emails
• Welcome email sequences
• Promotional/sales emails
• Newsletter content
• Follow-up emails
• Re-engagement campaigns
• Transactional email copy
• Subject line creation
• Preview text optimization
• CTA writing

NOT handled by this skill:

• Multi-email drip sequences → Use nurture-sequence
• Sending emails → This creates copy only
• Email design/HTML → Creates text content

Email Types & Frameworks

1. Cold Emails

Framework: AIDA (Attention-Interest-Desire-Action)

SUBJECT: [Pattern interrupt or curiosity hook]

[ATTENTION - First line that stops the scroll]
[INTEREST - Relevant to their situation]
[DESIRE - What they could achieve]
[ACTION - Clear, low-friction CTA]

[Signature]

Best Practices:

• Subject: 28-39 characters for mobile
• First line: Personalized or pattern-interrupt
• Body: Under 150 words
• CTA: Single, clear action
• No attachments in first email

2. Welcome Emails

Framework: Value-First

SUBJECT: Welcome! Here's what you need to know

Hi [Name],

[Warm welcome + confirmation of what they signed up for]

[Immediate value - what they get right now]

[What to expect next - set expectations]

[One clear next step]

[Signature with personal touch]

3. Promotional Emails

Framework: PAS (Problem-Agitate-Solution)

SUBJECT: [Problem-aware or solution-focused hook]

[PROBLEM - State the pain point they experience]

[AGITATE - Amplify the consequences/frustration]

[SOLUTION - Your offer as the answer]

[PROOF - Testimonial or result]

[CTA - Clear action with urgency if appropriate]

4. Newsletter Emails

Framework: Value-Packed

SUBJECT: [This week/month's main insight]

[Personal opening - current event, observation]

[Main content piece - valuable insight/story]

[Secondary content - quick tips, links]

[Community element - question, highlight]

[CTA - soft, engagement-focused]

5. Follow-Up Emails

Framework: BAB (Before-After-Bridge)

SUBJECT: Quick follow-up on [topic]

[BEFORE - Reference previous email/situation]

[AFTER - Paint the outcome they want]

[BRIDGE - Simple path to get there]

[Soft CTA]

Subject Line Formulas

High-Converting Patterns

Pattern	Example	Best For
Curiosity Gap	"The one thing [audience] gets wrong about [topic]"	Cold, newsletter
Benefit-Driven	"Get [result] in [timeframe]"	Promotional
Personal	"Quick question, [Name]"	Follow-up
Urgency	"[X] hours left: [offer]"	Promotional
Social Proof	"[Number] [people] already [action]"	Promotional
How-To	"How to [achieve result] without [pain]"	Newsletter
Story	"How [person] [achieved result]"	Case study
Question	"Are you still [experiencing problem]?"	Re-engagement

Subject Line Best Practices

• Length: 28-39 characters optimal for mobile
• Personalization: Use name sparingly, context always
• Emojis: Test carefully, platform-dependent
• Avoid: ALL CAPS, excessive punctuation, spam triggers
• Test: Always write 3-5 variants

3-Mode Workflow

MODE 1: PLAN

1. Understand Email Context

   - Email type (cold, welcome, promo, etc.)
   - Target audience
   - Goal (click, reply, purchase, etc.)
   - Where in funnel/sequence
   

2. Check References

   # Check example emails
   ls references/examples/emails/
   
   # Analyze successful emails
   python scripts/content/analyze_emails.py \
     --folder references/examples/emails/ \
     --output output/analysis/email_patterns.json
   

3. Select Framework

   • Match framework to email purpose
   • Note any brand voice requirements
   • Plan subject line variants

4. Document Plan

   ## Email Plan
   
   ### Email Type: [type]
   ### Framework: [AIDA/PAS/BAB/etc.]
   ### Goal: [click/reply/purchase]
   
   ### Audience
   - Who: [description]
   - Pain points: [list]
   - Desires: [list]
   
   ### Key Elements
   - Hook: [concept]
   - Value prop: [main benefit]
   - CTA: [action]
   

MODE 2: CLARIFY

Essential Questions:

• "What's the primary goal of this email?"
• "Who specifically is receiving this?"
• "What action should they take?"
• "Any specific offer or deadline?"

Context Questions:

• "Is this part of a sequence or standalone?"
• "What have they received before?"
• "What's their relationship with your brand?"

Style Questions:

• "Formal or casual tone?"
• "Use emojis?"
• "Long-form or brief?"

MODE 3: IMPLEMENT

1. Write Email

   # Generate email with framework
   python scripts/content/write_email.py \
     --type promotional \
     --framework PAS \
     --topic "Product Launch" \
     --output output/content/emails/
   

2. Create Subject Variants

   • Write 5 subject line options
   • Mix different formulas
   • Include preview text

3. Save Output

   output/content/emails/
   ├── [date]_[type]_email.md
   └── [date]_[type]_subject_variants.txt
   

Email Templates

Cold Email Template

SUBJECT: [Curiosity hook / Pattern interrupt]
PREVIEW: [Extend subject / Add intrigue]

Hi [Name],

[Opening that shows you've done research - NOT "I hope this finds you well"]

[One sentence about their problem/goal]

[How you can help - brief, specific value]

[Proof point - one line of credibility]

[Simple CTA - reply, not a meeting request]

[Short signature]

P.S. [Secondary hook or value add]

Promotional Email Template

SUBJECT: [Benefit-driven or urgency hook]
PREVIEW: [Extend value prop]

[Hook that addresses pain point or desire]

Here's the thing about [problem]:
[Agitate with consequences or missed opportunities]

That's why we created [solution].

With [Product/Service], you get:
• [Benefit 1 - most important]
• [Benefit 2]
• [Benefit 3]

[Social proof - testimonial or result]

[CTA button text: Action-oriented, benefit-focused]

[Urgency or scarcity if real]

[Signature]

Newsletter Template

SUBJECT: [This issue's main insight]
PREVIEW: [Tease additional value]

Hey [Name],

[Personal, timely opening - 2 sentences max]

---

## [Main Content Headline]

[Key insight or story - 150-300 words]

[Actionable takeaway]

---

## Quick Hits

• [Tip 1]
• [Tip 2]
• [Link to resource]

---

[Engagement question or community highlight]

[Soft CTA]

[Signature]

Personalization Variables

Common merge fields to use:

• {{first_name}} - Recipient's first name
• {{company}} - Their company name
• {{industry}} - Their industry
• {{pain_point}} - Specific to their situation
• {{previous_action}} - What they did before
• {{custom_1}} - Campaign-specific

Example Interactions

"Write a cold email for B2B SaaS"

[PLAN]
- Cold outreach to business prospects
- AIDA framework best fit
- Goal: Get reply or meeting

[CLARIFY]
- "What's your product/service?"
- "Who's the ideal prospect (title, company size)?"
- "What problem do you solve?"
- "Any social proof to include?"

[IMPLEMENT]
- Write email with AIDA structure
- Create 5 subject line variants
- Include personalization notes

"Create a promotional email for my course"

[PLAN]
- Promotional email for product
- PAS framework (problem-solution)
- Goal: Click to sales page

[CLARIFY]
- "What's the course about?"
- "Who is it for?"
- "Any launch deadline or bonus?"
- "Testimonials to include?"

[IMPLEMENT]
- Write email with PAS structure
- Emphasize transformation
- Strong CTA with urgency

"Write a re-engagement email"

[PLAN]
- Re-engage inactive subscribers
- Emotional + value approach
- Goal: Reactivate or clean list

[CLARIFY]
- "How long have they been inactive?"
- "What did they originally sign up for?"
- "Any incentive to offer?"

[IMPLEMENT]
- Write empathetic email
- Remind of value
- Clear stay-or-go CTA

Spam Avoidance

Avoid these triggers:

• ALL CAPS in subject
• Excessive exclamation marks!!!
• "Free" as first word
• "Act now" / "Limited time"
• "Click here" as CTA text
• Too many links
• Image-heavy / text-light ratio

Maintain deliverability:

• Balance text to image ratio
• Include plain text version
• Use proper sender authentication
• Consistent sending patterns

Output Files

Email content saved to:

• output/content/emails/[type]/ - Organized by email type
• output/content/emails/subjects.txt - Subject line collection
• output/content/emails/swipe_file.md - Best examples

Quality Checklist

Before finalizing any email:

• Subject line under 40 characters
• Preview text complements subject
• Opening line earns attention
• Single clear CTA
• Mobile-friendly length
• Personalization where appropriate
• Brand voice consistent
• No spam triggers
• Value before ask