| name | competitor-scan |
| category | thai-marketing |
| version | 1.0.0 |
| description | Compare competitors with SME offer and summarize strategic implications. |
| risk_level | medium |
| output_type | markdown, docx-outline |
Competitor Scan Skill
Purpose
Summarize competitor positioning, price, promotions, and implications.
Use When
- User asks for competitor research
- User wants pricing or positioning comparison
- User wants weekly market monitoring
Required Inputs
- Competitor list/source links or files
- Our price list/offer document
- Specific market question if any
Workflow
- Require the
competitor-scan discovery manifest; missing local evidence remains missing/unverified and must not trigger implicit web-fill.
- Extract competitor offers.
- Normalize price/package/service fields.
- Compare with our offer.
- Identify gaps, threats, opportunities.
- Verify sourcing — every data point must carry a source + date. Anything that can't be traced is tagged
unverified rather than stated as fact.
- Recommend response options.
Output Contract
- Competitor comparison table (with source + date columns)
- Key changes
- Threats
- Opportunities
- Recommended response
- Unverified/assumption list
Risk Control
- Mark source and date.
- Do not overstate certainty.
- Recommended cadence: weekly (see README "Recurring Automation").