quick-wins

name	quick-wins
description	Use when: kullanıcı "quick win", "hızlı kazanım", "kolay yükselebilecek sayfalar", "low-hanging fruit", "pozisyon 11-20", "CTR düşük yüksek impression" der ya da /pseo-quickwin çağırır. Also use when: aktif projenin GSC verisi master.xlsx'te mevcut; opportunity scoring yapılacak; kullanıcı sıralamada yükselebilecek fırsatlar arıyor. Do not use when: yeni içerik planı (new-content-plan), içerik decay (content-decay), tech audit (tech-audit), cannibalization analizi gerekiyor — ayrı discovery skill'leri.
version	1.0
status	active
category	discovery
inputs	{"project_slug":{"type":"string","required":true},"days_back":{"type":"integer","required":false,"default":28},"threshold_position_min":{"type":"integer","required":false,"default":11},"threshold_position_max":{"type":"integer","required":false,"default":20},"threshold_impressions":{"type":"integer","required":false,"default":100},"top_n":{"type":"integer","required":false,"default":50},"aio_check":{"type":"boolean","required":false,"default":false},"aio_top_k":{"type":"integer","required":false,"default":20}}
outputs	["master.xlsx#quick_wins","master.xlsx#opportunity","outputs/reports/{date}-quickwin.md","events.jsonl","inbox/gsc/{date}-detect_quick_wins-{slug}.json","inbox/gsc/{date}-enhanced_search_analytics-{slug}.json","inbox/dfs/{date}-aio_presence-{slug}.json","_state/metrics/quickwin-cohorts/{date}-cohort.json"]
consumes	["init-project:projects/{slug}/master.xlsx","sf-import:master.xlsx#crawl_sitemap"]
produces	["drift-check","monthly-report"]
triggers	{"manual":["/pseo-quickwin"],"natural_language":"\"quick win\", \"hızlı kazanım\", \"low-hanging fruit\", \"pozisyon 11-20\",\n\"kolay yükselebilir keyword\", \"CTR düşük yüksek impression\"\n","hooks":[],"scheduled":[{"cron":"0 9 * * 1","mode":"report-only"}]}
mcp_tools	{"required":["mcp__gsc__detect_quick_wins","mcp__gsc__enhanced_search_analytics"],"optional":["mcp__gsc__search_analytics","mcp__dataforseo__serp_organic_live_advanced"]}
budget	{"uses_paid_mcp":false,"estimated_credits":0}
autonomy	{"confidence":"HIGH","requires_approval":true,"safe_auto_execute":false}

quick-wins — discovery skill (Phase 5 Wave 1, convention authority)

10-step protocol. Steps map 1:1 to workflow_runner invocations + the spec §16.5 8-step MCP discipline. Raw JSON drift recovery is mandatory: every MCP response is dropped into inbox/gsc/ before any transform runs, so a transform bug never costs us the upstream payload.

This skill is the convention authority for the 12+ ingestion-style discovery skills planned in Phase 6-12. Reuse the structure verbatim; deviate only with an ADR.

Inputs (frontmatter contract)

Name	Type	Default	Notes
project_slug	string	—	Required. Resolves projects/{slug}/master.xlsx.
days_back	integer	28	GSC date window end=today, start=today-N.
threshold_position_min	integer	11	Lower bound on currentPosition for inclusion.
threshold_position_max	integer	20	Upper bound; also the scoring ceiling (D-03 invariant).
threshold_impressions	integer	100	Minimum impressions per row to qualify.
top_n	integer	50	Cap on rows written into quick_wins.
aio_check	boolean	false	When true, fetch AI-Overview presence for the top aio_top_k queries (GAP-M2).
aio_top_k	integer	20	How many provisional top queries to AIO-check (only when aio_check).

Budget + consent (aio_check)

budget.uses_paid_mcp/estimated_credits in the frontmatter describe the DEFAULT path (aio_check=false ⇒ free, 0 credits). When aio_check=true the skill additionally calls the paid mcp__dataforseo__serp_organic_live_advanced for the top aio_top_k queries: estimated ~0.07–0.14 credits (K=20 × 0.0035, AIO discount honesty per measurement-discipline R-140). The runtime budget pre-flight applies (reuse the aio-competitor-map DURUR #1 pattern). Consent is NOT required for aio_check: it is a read-only SERP fetch, and consent gates outward/irreversible actions only — say so to the operator rather than blocking.

Outputs (artifacts produced)

• projects/{slug}/master.xlsx#quick_wins — top-N quick-win rows (10 cols, schema-locked).
• projects/{slug}/master.xlsx#opportunity — aggregated per-query opportunity scores.
• projects/{slug}/outputs/reports/{date}-quickwin.md — human-readable summary.
• projects/{slug}/_state/events.jsonl — event_kind=provenance entries (source.kind=gsc_mcp).
• projects/{slug}/inbox/gsc/{date}-detect_quick_wins-{slug}.json — raw MCP payload (drift recovery).
• projects/{slug}/inbox/gsc/{date}-enhanced_search_analytics-{slug}.json — raw enrichment payload.

10-Step Body Protocol

Each step name must match the steps[*].name passed to workflow_runner.create_run. Names are stable identifiers across runs.

Step 1 — create_run

Open a workflow run shell. The state file lives at projects/{slug}/_state/workflows/{run_id}.json (ADR-021, ADR-019).

from scripts.state import workflow_runner
handle = workflow_runner.create_run(
    skill="quick-wins",
    project_slug=project_slug,
    steps=[
        {"name": "fetch_quick_wins"},
        {"name": "fetch_enriched"},
        {"name": "transform"},
        {"name": "fetch_aio_presence"},  # GAP-M2 — only runs when aio_check=true
        {"name": "request_approval"},
        {"name": "write_excel"},
        {"name": "cohort_snapshot"},  # GAP-M-W2 — R-138 treated+control snapshot
        {"name": "render_report"},
    ],
)

Step 2 — fetch_quick_wins (MCP §16.5 step 3 — raw inbox first)

workflow_runner.start_step(handle.run_id, 0,
                           project_slug=project_slug)
raw = mcp__gsc__detect_quick_wins(
    siteUrl=project_config["gsc"]["site_url"],
    startDate=(today - days_back).isoformat(),
    endDate=today.isoformat(),
    positionRangeMin=threshold_position_min,
    positionRangeMax=threshold_position_max,
    minImpressions=threshold_impressions,
)
inbox_path = (
    workspace_root / "projects" / project_slug
    / "inbox" / "gsc"
    / f"{today.isoformat()}-detect_quick_wins-{project_slug}.json"
)
inbox_path.parent.mkdir(parents=True, exist_ok=True)
inbox_path.write_text(json.dumps(raw, ensure_ascii=False, indent=2))
workflow_runner.finish_step(handle.run_id, 0,
                            project_slug=project_slug,
                            output_ref=str(inbox_path))

Step 3 — fetch_enriched (optional enrichment)

mcp__gsc__enhanced_search_analytics with the same date window. Persist to inbox/gsc/{date}-enhanced_search_analytics-{slug}.json. Failure is non-fatal — the transform tolerates enriched=None.

Step 4 — transform

Pure compute via scripts/discovery/quickwins_transform.py:

python3 scripts/discovery/quickwins_transform.py \
    --raw  inbox/gsc/{date}-detect_quick_wins-{slug}.json \
    --enriched inbox/gsc/{date}-enhanced_search_analytics-{slug}.json \
    --top-n 50 \
    --threshold-position-max 20 \
    --ctr-curve ctr-curve.json \
    --aio-presence inbox/dfs/{date}-aio_presence-{slug}.json \
    --output-dir _state/transform/{run_id}/

Produces two JSON arrays (quick_wins, opportunity) shaped to the master-excel schema. URL normalization (D-03) is applied here, not at fetch time, so the raw inbox copy is byte-faithful to the MCP response. --ctr-curve defaults to the engine-root ctr-curve.json; --aio-presence is omitted on pass-1 (no aio_check) and supplied on pass-2 after fetch_aio_presence writes the consolidated presence map.

Step 4b — fetch_aio_presence (optional; only when aio_check=true)

Two-pass discipline (GAP-M2). After the pass-1 transform, for the provisional top-aio_top_k queries call mcp__dataforseo__serp_organic_live_advanced(keyword=query, language_code=…, location_name=…, depth=10). Persist the consolidated raw to projects/{slug}/inbox/dfs/{date}-aio_presence-{slug}.json (raw-inbox- first), keyed by query, each value {aio_presence, own_domain_cited, checked_date, detection_source} (derive presence via the aio-competitor-map build_serp_aio contract — references[] only, R-140; MCP-sync may record present/not_detected, never asserting absence). Then re-run the pass-2 transform with --aio-presence <that path>. Provenance event: event_kind=provenance, source.kind=dataforseo_mcp, operation=ingest, target_table="dfs_aio_presence", cost={"provider":"dataforseo", "credits": K*0.0035}. The transform helper load_aio_presence(path) maps query → presence-info; queries missing from the file stay unchecked (unchecked ≠ not_detected, R-140).

Step 5 — request_approval (skill EXIT awaiting_approval)

workflow_runner.request_approval(
    handle.run_id, project_slug=project_slug,
    approver="user",
    subject=f"Top-{top_n} quick-wins seçildi, master.xlsx'e yazalım mı?",
    step_index=3,
)
# Skill exits here. The user replies in a fresh session; resume below.

Step 6 — Resume (approve → continue)

workflow_runner.approve(handle.run_id, project_slug=project_slug,
                        approver="user")

Step 7 — write_excel (atomic, schema-validated)

Two idempotent committer.commit calls — one per sheet (replace — re-running refreshes the snapshot, never duplicates rows; routes through transaction.py: backup + lock + schema validation + provenance).

from scripts.orchestration import committer
committer.commit(
    workbook_path=workspace_root/"projects"/project_slug/"master.xlsx",
    sheet="quick_wins",
    rows=quick_wins_rows,
    run_id=handle.run_id,
    project_slug=project_slug,
    writer="quick-wins",
)
committer.commit(
    workbook_path=workspace_root/"projects"/project_slug/"master.xlsx",
    sheet="opportunity",
    rows=opportunity_rows,
    run_id=handle.run_id,
    project_slug=project_slug,
    writer="quick-wins",
)

Step 7b — cohort_snapshot (intervention cohort tagging, measurement-discipline R-138)

Persist the treated + control cohort the transform matched, so a later monthly-report can compute a treated-vs-control OUTCOME (never a raw treated delta — measurement-discipline R-138). The treated group is the selected quick-wins; the control group is transform()'s control_cohort (same-band, untouched queries — position within ±2 and impressions within 0.5×–2× of a treated row). This is staging JSON ONLY — no master.xlsx write.

import json
from scripts.state import events_writer

# `result` is the transform() output: quick_wins + control_cohort + meta.
treated = [
    {"query": r["query"], "url": r["url"], "position": r["current_position"],
     "impressions_30d": r["impressions_30d"], "clicks_30d": r["clicks_30d"]}
    for r in result["quick_wins"]
]
cohort = {
    "cohort_date": today.isoformat(),
    "score_version": result["meta"]["score_version"],
    "treated": treated,
    "controls": result["control_cohort"],
    "matching": result["meta"]["cohort_matching"],
}
cohort_path = (
    workspace_root / "projects" / project_slug
    / "_state" / "metrics" / "quickwin-cohorts"
    / f"{today.isoformat()}-cohort.json"
)
cohort_path.parent.mkdir(parents=True, exist_ok=True)
cohort_path.write_text(json.dumps(cohort, ensure_ascii=False, indent=2))

# Provenance: tool-computed staging record (no Excel sheet target).
events_writer.append_provenance(
    project_id=project_slug,
    source={"kind": "tool_computed", "tool": "quickwins_transform"},
    operation="staging",
    target_excel_sheet=None,
    target_table="quickwin_cohort",
    notes="cohort_tagged",
)

The cohort file is read ≥21 days later by scripts/reporting/intervention_outcome.py (paired with a fresh GSC payload) → monthly-report's measurement_context.

Step 8 — render_report

render_template.py templates/reports/quickwin.template.md data.json → outputs/reports/{date}-quickwin.md. Variables: $project_slug, $date, $top_n, $total_opportunities, $top_query, $top_url, $top_uplift (GAP-M3 expected_uplift_clicks), $top_score (legacy headroom tiebreak), $aio_present_count (GAP-M2), $top_position, $top_action, $report_summary.

Step 9 — Provenance event

from scripts.state import events_writer
events_writer.append_provenance(
    project_id=project_slug,
    source={"kind": "gsc_mcp", "mcp_server": "gsc",
            "mcp_tool": "gsc__detect_quick_wins",
            "response_bytes": len(json.dumps(raw))},
    operation="project_excel",
    target_excel_sheet="quick_wins",
    rows_written=len(quick_wins_rows),
)

Step 10 — complete

workflow_runner.complete(handle.run_id, project_slug=project_slug, outputs={
    "top_n": len(quick_wins_rows),
    "report_path": str(report_path),
    "raw_jsons": [str(inbox_path), str(enriched_path)],
})

URL normalization (D-03 invariant)

Every URL passing through this skill is normalized via scripts.discovery.quickwins_transform.normalize_url. The function is idempotent: normalize_url(normalize_url(u)) == normalize_url(u). Rules: lowercase scheme+host, IDN→punycode, strip default ports, strip trailing slash (root excluded), drop fragment, drop tracking params, sort remaining query keys.

Opportunity score (GAP-M3 — expected-CTR-uplift model)

Rows are ranked by expected_uplift_clicks (28-day): the modelled click gain from moving a page-2 query onto page 1, discounted when an AI Overview is present. The formula + a worked example (all curve constants live inside this fence — R-139):

target = min(10, max(5, position - 5))     # page-1 bottom half, never top-3
ctr_t  = curve.expected_ctr(target) * curve.aio_factor(target, aio_presence)
expected_uplift_clicks = max(0, round(impressions * ctr_t - current_clicks))

# Worked example (frozen curve):
#   pos 12, 1000 impressions, 10 clicks, aio unchecked:
#     target=7 -> ctr(7)=0.030 -> 1000*0.030 - 10 = 20
#   same row, AIO present (position-7 discount factor 0.703):
#     1000*0.030*0.703 - 10 = 11
#   (unchecked / not_detected -> factor 1.0, NO discount — R-140 honesty)

All CTR/discount numbers come from the versioned ctr-curve.json + schemas/ctr-curve.schema.json (loader scripts/util/ctr_curve.py), never literal copies in the transform/SKILL body — R-139 (grep-sentinel-tested). Observed clicks are subtracted so an already-converting row does not double-count. The legacy headroom score impressions * max(0, threshold_position_max - position) is RETAINED as the deterministic ranking tiebreaker #2 (then query asc, url asc) and as the opportunity sheet's opportunity_score column (no column re-semantics).

AIO presence columns (R-140). quick_wins gains K aio_presence (present/not_detected/unchecked; absence is never asserted), L aio_own_cited, M aio_checked_date, N expected_uplift_clicks; opportunity gains I aio_presence, J expected_uplift_clicks. With aio_check=false every row is unchecked / false / "" plus the computed uplift; unchecked ≠ not_detected.

DURUR conditions (11)

Stop and flag the manager — do not patch, do not fall back.

1. mcp__gsc__detect_quick_wins returns auth/network/scope error.
2. Raw JSON inbox path cannot be created (workspace path missing).
3. URL normalization output drifts from schema (mismatch invariant).
4. master.xlsx#quick_wins column count or names don't match schema.
5. committer.commit raises RowSchemaError.
6. workflow_runner.create_run fails schema validation.
7. PSEO_WORKSPACE_ROOT env unset and no workspace_root arg passed.
8. project.config.json missing gsc.site_url.
9. quickwins_transform.py output is not schema-shaped.
10. F-08 (quick_wins.url ⊆ crawl_sitemap.url ∪ gsc_performance.url) fails — flag Wave 2 drift-check to expect a RED.
11. ctr-curve.json missing or schema-invalid (GAP-M3) — the scorer DURURs; no silent fallback to the legacy headroom formula (load_curve raises CurveLoadError). Cite R-139.

Cross-references

• Schemas: schemas/master-excel.schema.json (quick_wins K–N, opportunity I–J, definitions), schemas/events.schema.json, schemas/cross-sheet-invariants.json (D-03 + F-08 invariants), schemas/skill-frontmatter.schema.json, schemas/ctr-curve.schema.json.
• Data: ctr-curve.json (engine-root versioned CTR/AIO curve — R-139).
• Rules: rules/measurement-discipline.md R-138 (intervention cohort tagging — Step 7b treated+control snapshot + control_cohort transform output), R-139 (versioned measurement constants), R-140 (AIO presence recording — present/not_detected only).
• Cross-modules: scripts/state/workflow_runner.py, scripts/excel/transaction.py, scripts/state/events_writer.py, scripts/reporting/render_template.py, scripts/util/ctr_curve.py.
• Transform: scripts/discovery/quickwins_transform.py.
• Tests: tests/skills/test_quick_wins.py (8 cases incl. live MCP).
• Template: templates/reports/quickwin.template.md.