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meta-ads-leadform

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آخر تحديث١٦ يوليو ٢٠٢٦ في ١٣:٥٠

Create and manage Meta Instant lead-generation forms on a Facebook Page, and retrieve the leads submitted — for OUTCOME_LEADS campaigns. Build the form (questions, privacy policy, thank-you screen), list forms on a Page, and pull the collected contacts. Use whenever the user wants a lead form, an instant form, to capture leads on Facebook/Instagram, or to download the leads, even if they don't say "Porter". Scope: the lead form + leads; wiring it into an ad is meta-ads-ad-setup (lead_gen_form_id), and the campaign/ad set setup is the campaign/adset skills.

التثبيت

التثبيت باستخدام Codex أو Claude انسخ هذا Prompt والصقه في Codex أو Claude أو مساعد آخر ليراجع صفحة Skill ويثبّتها لك.

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المصدر

portermetricsample

portermetricsample/marketing-skills

فتح مستودع GitHub عرض مستودعات المنشئ

تنزيل

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المهن ذات الصلةSOC

استنادا إلى تصنيف SOC المهني

محللو أبحاث السوق ومتخصصو التسويقمهن الأعمال والعمليات المالية·SOC 13-1161

مستكشف الملفات

3 ملفات

SKILL.md

readonly

name

meta-ads-leadform

description

Meta Ads — Lead Form (formularios instantáneos)

Create the native lead form used by OUTCOME_LEADS ads (the user submits without leaving Facebook/ Instagram) and retrieve the leads. Lives on a Facebook Page. Account-agnostic.

📖 Opciones completas: ../../PARAMETERS-REFERENCE.md §5 (tipos de pregunta, botones de gracias, Higher Intent). Esta skill es su dueña.

Goal

Un formulario que capture los datos correctos con fricción mínima, conectado a una landing/gracias, y del que puedas sacar los leads para tu CRM.

Scope

✅ Crear leadform_create (preguntas, privacidad, pantalla de gracias, Higher Intent).
✅ Listar leadform_list (formularios de una Página).
✅ Recuperar leads lead_list (requiere page access token).
⚠️ Actualizar/archivar leadform_update → roto hoy (bug de page-token, issue #12); archiva en Ads Manager.
❌ Usar el form en un anuncio (lead_gen_form_id) → meta-ads-ad-setup / adset-setup.

Components

Tools / actions: references/tools.md.
Framework: references/framework.md — qué preguntas pedir, calidad vs volumen.

Operate

Necesitas la Página: sácala de facebook-insights → list_accounts (native id = page_id).
Crear: leadform_create(page_id, name, questions, privacy_policy_url, thank_you_*). El gateway resuelve el token de la Página solo.
Confirmar: leadform_list(page_id).
Leads: lead_list(form_id, access_token) → nombre/email/teléfono + fecha.
Entregar el leadform_id a ad-setup (para lead_gen_form_id).

Safety

privacy_policy_url obligatoria. ARCHIVED es one-way. Account = ref firmado.

Example

Form "Demo del MCP" con FULL_NAME + WORK_EMAIL + COMPANY_NAME, privacidad de Porter, gracias → "Visitar sitio". Luego ad-setup lo referencia con lead_gen_form_id.

المزيد من هذا المستودع

نفس المستودع

porter-instagram-dashboard

portermetricsample/marketing-skills

Build a polished, hosted Instagram Insights dashboard for any Instagram account using the PorterMetrics MCP — a 4-page report (Overview, Posts, Stories, Audience) that ships as a live shareable URL. Use this skill WHENEVER the user wants an Instagram / IG analytics dashboard, report, or "insights" page built with Porter / PorterMetrics — even if they only say "make me an Instagram report", "dashboard for my IG account", "replicate this Instagram dashboard", "Porter report for Instagram", or hand you a Porter Instagram report URL to reproduce. It offers a one-call CLONE path that works anywhere (including plain chat, no build tools) plus a full build path, so every run produces a near-identical dashboard. Do NOT hand-roll an Instagram report from scratch when this skill applies.

2026-07-2412

dashboard-builder

portermetricsample/marketing-skills

Build a complete, hosted marketing dashboard on Porter Metrics end-to-end — from intake interview and SUMAS planning, through a brand-approved design kit (Porter brand or white-label extracted from any client website), to a live published report URL with real data. Use when a user with the Porter MCP asks for "a dashboard", "a client report I can share", "a live report for account X", or wants to white-label a report with a client's brand. Connector- agnostic (Google Ads, Meta, GA4, ...) and framework-agnostic (Next.js template is the default path, any static-site stack meeting the Porter contract works).

2026-07-2312

quality-score-trend

portermetricsample/marketing-skills

Track each keyword's Google Ads Quality Score over time and flag the keywords whose QS is DECLINING — the quiet erosion that raises your CPC and drops your rank without any alert firing — then attribute the drop to the component responsible (Expected CTR, Ad Relevance, or Landing Page Experience). Use this skill whenever the user asks about Quality Score trend, QS dropping / falling over time, "why did my Quality Score go down", CPC creeping up for no obvious reason, keywords slipping in rank, or which component (expected CTR / ad relevance / landing page experience) is hurting a keyword — even if they don't say "Quality Score". This skill diagnoses WHERE QS is eroding and WHY (which component) ONLY; the ad-copy fix belongs to the complementary `rsa-strength-copy-diversity-audit` skill, the landing-page fix to `landing-page-cro-audit`, and the point-in-time keyword↔ad↔landing relevance snapshot to `keyword-ad-landing-alignment`.

2026-07-1612

wasted-spend

portermetricsample/marketing-skills

Quantify the TOTAL wasted spend in a Google Ads account and pinpoint the biggest leaks — money spent on search terms, keywords, ad groups, or campaigns that returned ~0 conversions or cost far more per conversion than target. Rolls the leaks up to one dollar number and a % of spend, then lists the top leaks by scope, each with the dollars wasted and a recommended action. Use this skill whenever the user asks how much they're wasting, where the money is leaking, "what spend is doing nothing", zero-conversion keywords/terms, spend with no return, or an account-level waste roll-up — even if they don't say "wasted spend". Quantifies and prioritizes waste ONLY; writing the negatives belongs to `negative-keywords`, reallocating the freed budget to `spend-allocation`, and classifying WHY a term is irrelevant to `search-term-classifier`.

2026-07-1612

pmax-diagnostics

portermetricsample/marketing-skills

Give the advertiser the honest Performance Max read — is each PMax campaign earning its budget against the account's Search baseline (CPA/ROAS), what asset-group-level performance is actually visible, and — explicitly — what Google's API does NOT expose for PMax (search terms, placements, audience detail), so the reader trusts the numbers that ARE real. Use this skill whenever the user asks about Performance Max, PMax, "is my PMax working / worth it", PMax spend, PMax vs Search, asset groups, or the PMax black box — even if they don't say "diagnostics". Judges PMax earning-vs-baseline and the visible asset-group signal ONLY; full search-term mining and placement control are API-limited (named as gaps, not faked), and bid targets belong to the complementary `bid-strategy` skill.

2026-07-1612

google-ads-changelog

portermetricsample/marketing-skills

Build an exhaustive, human-readable Google Ads CHANGE HISTORY / changelog for a Porter-connected account — what changed, when, by whom, translated into plain English (the exact negative keyword, the budget before→after, the tCPA/tROAS, the paused campaign), grouped by day and change type, and overlaid against the daily CPA so you can see which performance moves followed which edits. Use when the user asks "what changed in my Google Ads account", "change history", "changelog", "account audit log", "who changed what", "qué cambios se hicieron en la cuenta", "historial de cambios", or wants to correlate account edits with CPA/performance. Runs on the Porter Metrics MCP (google-ads connector). One account at a time. Google retains only the last 30 days of change history.

2026-07-1612

name

meta-ads-leadform

description

Meta Ads — Lead Form (formularios instantáneos)

Create the native lead form used by OUTCOME_LEADS ads (the user submits without leaving Facebook/ Instagram) and retrieve the leads. Lives on a Facebook Page. Account-agnostic.

📖 Opciones completas: ../../PARAMETERS-REFERENCE.md §5 (tipos de pregunta, botones de gracias, Higher Intent). Esta skill es su dueña.

Goal

Un formulario que capture los datos correctos con fricción mínima, conectado a una landing/gracias, y del que puedas sacar los leads para tu CRM.

Scope

✅ Crear leadform_create (preguntas, privacidad, pantalla de gracias, Higher Intent).
✅ Listar leadform_list (formularios de una Página).
✅ Recuperar leads lead_list (requiere page access token).
⚠️ Actualizar/archivar leadform_update → roto hoy (bug de page-token, issue #12); archiva en Ads Manager.
❌ Usar el form en un anuncio (lead_gen_form_id) → meta-ads-ad-setup / adset-setup.

Components

Tools / actions: references/tools.md.
Framework: references/framework.md — qué preguntas pedir, calidad vs volumen.

Operate

Necesitas la Página: sácala de facebook-insights → list_accounts (native id = page_id).
Crear: leadform_create(page_id, name, questions, privacy_policy_url, thank_you_*). El gateway resuelve el token de la Página solo.
Confirmar: leadform_list(page_id).
Leads: lead_list(form_id, access_token) → nombre/email/teléfono + fecha.
Entregar el leadform_id a ad-setup (para lead_gen_form_id).

Safety

privacy_policy_url obligatoria. ARCHIVED es one-way. Account = ref firmado.

Example

Form "Demo del MCP" con FULL_NAME + WORK_EMAIL + COMPANY_NAME, privacidad de Porter, gracias → "Visitar sitio". Luego ad-setup lo referencia con lead_gen_form_id.