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sop-library

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Browse and search the complete SOP library extracted from Lenny's Podcast. Use when: looking for specific frameworks, browsing available SOPs, or needing to find the right framework for a situation. Contains 225 SOPs across 15 domains from 80+ expert sources.

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qingxuantang

qingxuantang/Lennys-to-sop-and-skills

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الرؤساء التنفيذيونالمهن الإدارية·SOC 11-1011

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نفس المستودع

decision-maker

qingxuantang/Lennys-to-sop-and-skills

Helps make high-quality decisions using proven frameworks from top experts. Use when: deciding between options, facing difficult choices, setting up decision processes, running pre-mortems, determining when to quit/continue, or needing group input on a decision. Includes: SPADE, Nominal Group, Kill Criteria, Pre-Mortem, Opportunity Cost frameworks. Sources: Gokul Rajaram, Annie Duke, Shreyas Doshi.

2026-01-1916

goal-setter

qingxuantang/Lennys-to-sop-and-skills

Helps set effective goals, prioritize work, and manage time. Use when: setting OKRs or goals, quarterly planning, prioritizing work, managing time, or diagnosing why goals aren't being met. Includes: NCT Framework, GEM Prioritization, LNO Time Management frameworks. Sources: Ravi Mehta, Gibson Biddle, Shreyas Doshi.

2026-01-1916

growth-advisor

qingxuantang/Lennys-to-sop-and-skills

Advises on growth strategy, user acquisition, retention, and scaling. Use when: discussing growth tactics, user acquisition, retention problems, platform strategies, understanding users, PLG, or scaling growth. Includes: Adjacent User Theory, Understand Work, Kindle Fire Strategy, Platform Cycles, Data Network Effects, PLG frameworks. Sources: Bangaly Kaba, Casey Winters, Brian Balfour, Elena Verna.

2026-01-1916

gtm-advisor

qingxuantang/Lennys-to-sop-and-skills

Advises on go-to-market strategy, positioning, pricing, and customer research. Use when: launching products, positioning against competitors, pricing decisions, understanding customer needs, or conducting user research. Includes: Champion Persona, Five Component Positioning, JTBD Interviews, Four Forces, Willingness to Pay frameworks. Sources: April Dunford, Bob Moesta, Madhavan Ramanujam.

2026-01-1916

hiring-guide

qingxuantang/Lennys-to-sop-and-skills

Guides hiring decisions for product managers and leaders. Use when: hiring first PM, hiring leaders, designing interview processes, evaluating candidates, or building PM teams. Includes: First PM Hiring, Hiring Leaders Playbook, PM Competencies for interviewing. Sources: Gokul Rajaram, Ravi Mehta.

2026-01-1916

leadership-coach

qingxuantang/Lennys-to-sop-and-skills

Coaches on leadership, management, and team development. Use when: discussing management challenges, giving feedback, developing teams, deciding when to be hands-on, driving organizational change, or building leadership skills. Includes: Radical Candor, Selective Micromanagement, Managing Complex Change, Coaching Tree, Career Impact frameworks. Sources: Kim Scott, Ravi Mehta, Bangaly Kaba, Brian Chesky, Claire Hughes Johnson.

2026-01-1916

name	sop-library
description	Browse and search the complete SOP library extracted from Lenny's Podcast. Use when: looking for specific frameworks, browsing available SOPs, or needing to find the right framework for a situation. Contains 225 SOPs across 15 domains from 80+ expert sources.

SOP Library

Browse the complete collection of 225 Standard Operating Procedures extracted from Lenny's Podcast.

Quick Access by Domain

Decision Making (4 SOPs)

SOP	Source	Use When
SPADE Framework	Gokul Rajaram	Big decisions with stakeholders
Nominal Group	Annie Duke	Group decisions without groupthink
Kill Criteria	Annie Duke	When to quit projects
Conviction-Based Persistence	Uri Levine	Persisting through challenges

Leadership (40+ SOPs)

SOP	Source	Use When
Radical Candor	Kim Scott	Giving difficult feedback
Selective Micromanagement	Ravi Mehta	Deciding how hands-on to be
Managing Complex Change	Bangaly Kaba	Team not executing
Bloom's Taxonomy Coaching	Bangaly Kaba	Developing team members
Coaching Tree	Bangaly Kaba	Building leadership legacy
Career Impact	Bangaly Kaba	Career growth planning
Founder Mode	Brian Chesky	Running like a founder
Company Operating System	Claire Hughes Johnson	Building company systems
Personal Operating Principles	Claire Hughes Johnson	Defining how you work
100-Year Thinking	Tobi Lutke	Long-term company vision
Technical Founder Leadership	Tobi Lutke	Tech founders scaling
Trust-Based Culture	Tobi Lutke	Building high-trust teams
Fear/Anger Decision	Matt Mochary	Emotional decision-making
Energy Audit	Matt Mochary	Managing your energy
Compassionate Firing	Matt Mochary	Letting people go with dignity
Large-Scale Layoffs	Matt Mochary	Managing layoffs
Beginner's Mind	Marc Benioff	Innovation through fresh perspective
Multi-Tactic Strategy	Marc Benioff	Complex strategy execution
Stakeholder Symphony	Marc Benioff	Managing stakeholders
Continuous Transformation	Marc Benioff	Organizational change
Culture Code Creation	Dharmesh Shah	Building culture documents
Culture as Product	Dharmesh Shah	Treating culture like product
Engineering Management Ladder	Camille Fournier	Engineering career paths
Manager to Manager-of-Managers	Camille Fournier	Leadership transitions
Skip-Level Meetings	Camille Fournier	Organizational visibility
Platform Teams	Camille Fournier	Platform team design
Staff Engineer Sponsorship	Will Larson	Sponsoring staff engineers
Engineering Strategy	Will Larson	Technical strategy
Systems Thinking	Will Larson	Systems approach
EM-PM Partnership	Will Larson	Engineering-product partnership
Career as Product	Deb Liu	Career management
Introverts Success	Deb Liu	Introverts thriving
Zero-to-One in Large Company	Deb Liu	Innovation in big cos
30-60-90 Onboarding	Deb Liu	New role onboarding
Creative vs Reactive Leadership	Ken Norton	Leadership self-awareness
Executive Coaching	Ken Norton	Coaching executives

Product Strategy (20+ SOPs)

SOP	Source	Use When
Product Strategy Stack	Ravi Mehta	Building product strategy
DHM Framework	Gibson Biddle	Consumer product strategy
Seven Powers	Hamilton Helmer	Assessing competitive moats
Execution vs Strategy	Shreyas Doshi	Diagnosing problems
Execution Over Strategy	Ami Vora	80/20 rule for execution
AI Eval-Driven Development	Kevin Weil	AI product development
AI Platform Strategy	Kevin Weil	AI platform building
Consumer AI Metrics	Kevin Weil	AI product metrics
Product Team Scaling AI Era	Kevin Weil	Scaling product teams
AI Product Strategy Assessment	Paul Adams	AI strategy evaluation
Ship to Learn	Paul Adams	R&D philosophy
Differentiation vs Table Stakes	Paul Adams	Feature prioritization
Swinging the Pendulum	Paul Adams	Strategic oscillation

PM Skills (20+ SOPs)

SOP	Source	Use When
PM Competencies	Ravi Mehta	Career development
Product Sense	Julie Zhuo	Building intuition
Three Levels of Work	Shreyas Doshi	Focus on impact
High Agency	Shreyas Doshi	Taking ownership
Design Feedback	Julie Zhuo	Giving better feedback
Product Reviews	Ami Vora	Running reviews
Perceived Simplicity	Casey Winters	Managing complexity
PM Storytelling	Yuhki Yamashita	Synthesis and communication
Ownership of Why	Yuhki Yamashita	Strategic ownership
Quality Through Dogfooding	Yuhki Yamashita	Product quality
Proximity to Customers	Yuhki Yamashita	Customer connection
AI Era Product Development	Mike Krieger	AI-native product
Consumer Product Intuition	Mike Krieger	Building consumer intuition
Decision Prioritization	Brandon Chu	Prioritizing decisions
Writing for Influence	Brandon Chu	Written communication
Platform PM Principles	Brandon Chu	Platform product management
PM Career Acceleration	Brandon Chu	Career growth
Golden Gut Development	Tom Conrad	Building product intuition
First Mile Experience	Scott Belsky	Onboarding design

Prioritization & Goals (10+ SOPs)

SOP	Source	Use When
NCT Goal Setting	Ravi Mehta	Setting appropriate goals
GEM Prioritization	Gibson Biddle	Prioritizing initiatives
LNO Framework	Shreyas Doshi	Time management
Pre-Mortem	Shreyas Doshi	Risk assessment
Opportunity Cost	Shreyas Doshi	Prioritization mindset
OKR Setting	Christina Wodtke	OKR creation
OKR Cadence	Christina Wodtke	OKR rhythms
OKR Pitfalls	Christina Wodtke	OKR troubleshooting
Mission-Strategy Alignment	Christina Wodtke	Strategic alignment

Discovery & Validation (15+ SOPs)

SOP	Source	Use When
Empowered Teams	Marty Cagan	Team transformation
Opportunity Solution Tree	Teresa Torres	Continuous discovery
Lean MVP Development	Eric Ries	Building MVPs
Build-Measure-Learn	Eric Ries	Experimentation cycle
Pivot vs Persevere	Eric Ries	Strategy pivots
Validated Learning	Eric Ries	Learning validation
PMF Measurement	Rahul Vohra	Measuring product-market fit
User Segmentation for PMF	Rahul Vohra	Segmenting users
Building Delightful Products	Rahul Vohra	Delight-driven design
Speed as Feature	Rahul Vohra	Performance focus
Manual Onboarding	Rahul Vohra	High-touch onboarding
Design Sprint	Jake Knapp	Rapid prototyping
Foundation Sprint	Jake Knapp	Project kickoff

Delivery Methodology (5 SOPs)

SOP	Source	Use When
Shape Up Overview	Ryan Singer	Alternative to Scrum
Shaping Work	Ryan Singer	Pre-development planning
Six-Week Cycles	Ryan Singer	Development cycles
Appetite-Based Scoping	Ryan Singer	Scoping projects
Hill Charts	Ryan Singer	Progress tracking

Growth (40+ SOPs)

SOP	Source	Use When
Adjacent User Theory	Bangaly Kaba	Growth slowing
Understand Work	Bangaly Kaba	Learning before building
Kindle Fire	Casey Winters	Building growth loops
Platform Cycles	Brian Balfour	Channel strategy
Data Network Effects	Casey Winters	Data as moat
Instagram Case Study	Bangaly Kaba	Hypergrowth example
Hierarchy of Engagement	Sarah Tavel	Engagement depth
Marketplace Hierarchy	Sarah Tavel	Marketplace building
Network Effects Assessment	Sarah Tavel	Network effects
Market Currents	Sarah Tavel	Market timing
Consumer App Virality	Nikita Bier	Viral mechanics
Consumer App Subscription	Nikita Bier	Subscription apps
Growth Team Building	Hila Qu	Team structure
Growth Experiment Prioritization	Hila Qu	Experiment focus
Retention Improvement	Hila Qu	Retention tactics
Growth Leader Hiring	Hila Qu	Hiring growth leads
Marketplace Liquidity	Dan Hockenmaier	Marketplace growth
Two-Sided ROI	Dan Hockenmaier	Marketplace economics
Marketplace Expansion	Dan Hockenmaier	Scaling marketplaces
Gardener Framework	Dan Hockenmaier	Marketplace nurturing
Enterprise B2B Growth	Merci Grace	B2B growth
User Activation	Merci Grace	Activation tactics
Growth Team Structure	Merci Grace	Org design
PLG Implementation	Merci Grace	PLG execution
International Expansion	Archie Abrams	Global growth

PLG (Product-Led Growth) (15+ SOPs)

SOP	Source	Use When
PLG Implementation	Elena Verna	Product-led growth
Free-to-Paid	Elena Verna	Conversion optimization
PLG Metrics	Elena Verna	PLG measurement
Hypergrowth Innovation	Elena Verna	Scaling fast
Growth Tactics Anti-Patterns	Elena Verna	What not to do
PLG Motion Evaluation	Naomi Ionita	PLG assessment
Self-Serve vs Sales-Assist	Naomi Ionita	Go-to-market decision
Usage-Based Pricing	Naomi Ionita	Pricing models
PLG Team Structure JEUE	Lauryn Isford	PLG org design
Experimentation Decision	Lauryn Isford	When to experiment
Onboarding Activation	Lauryn Isford	Onboarding optimization
Reverse Trial Freemium	Lauryn Isford	Freemium strategy
Word-of-Mouth Growth	Nilan Peiris	WoM growth
Customer-Centric Pricing	Nilan Peiris	Cost-based pricing
International Product Expansion	Nilan Peiris	Global products
Conviction-Driven Development	Nilan Peiris	Building with conviction

Hiring (3 SOPs)

SOP	Source	Use When
First PM Hiring	Gokul Rajaram	Hiring first PM
Hiring Leaders	Gokul Rajaram	Executive hiring
PM Hiring Intangibles	Ken Norton	Soft skills evaluation

Communication (11 SOPs)

SOP	Source	Use When
Executive Communication	Casey Winters	Presenting to leadership
Metaphor Alignment	Ami Vora	Creating shared understanding
Presentation Structure	Nancy Duarte	Building presentations
Visual Storytelling	Nancy Duarte	Visual communication
Audience Empathy	Nancy Duarte	Audience connection
Managing Nerves	Nancy Duarte	Presentation anxiety
Slide Design	Nancy Duarte	Slide creation
Spontaneous Speaking	Matt Abrahams	Impromptu speaking
Communication Anxiety	Matt Abrahams	Speaking anxiety
Q&A Handling	Matt Abrahams	Answering questions
Small Talk	Matt Abrahams	Networking

Go-to-Market (8+ SOPs)

SOP	Source	Use When
Champion Persona	April Dunford	B2B selling
Developer Experience Design	Guillermo Rauch	Developer tools
Developer Tool Company Building	Guillermo Rauch	DevTools GTM
Open Source to Enterprise	Guillermo Rauch	OSS monetization
Technical Marketing	Guillermo Rauch	Technical marketing

Positioning & Customer Research (3 SOPs)

SOP	Source	Use When
Five Component Positioning	April Dunford	Market positioning
JTBD Interviews	Bob Moesta	Customer research
Four Forces	Bob Moesta	Buying psychology

Pricing (5 SOPs)

SOP	Source	Use When
Willingness to Pay	Madhavan Ramanujam	Pricing research
SaaS Pricing Optimization	Patrick Campbell	SaaS pricing
Value Metrics	Patrick Campbell	Pricing dimensions
Pricing Page Best Practices	Patrick Campbell	Pricing page design
Churn Reduction	Patrick Campbell	Reducing churn

Sales (8 SOPs)

SOP	Source	Use When
Founder-Led Sales	Pete Kazanjy	Founder selling
B2B Sales Playbook	Pete Kazanjy	Sales process
First Sales Hire	Pete Kazanjy	Hiring salespeople
Sales Team Scaling	Pete Kazanjy	Scaling sales
First 10 Customers	Jen Abel	Initial customers
Sales Motion Discovery	Jen Abel	Finding sales motion
Founder to Sales Team	Jen Abel	Transition to team
Enterprise Sales Startups	Jen Abel	Enterprise selling

Strategy (13 SOPs)

SOP	Source	Use When
Startup Idea Validation	Dalton Caldwell	Validating ideas
Founder-Market Fit	Dalton Caldwell	Founder assessment
Avoiding Tarpit Ideas	Dalton Caldwell	Idea selection
YC Application	Dalton Caldwell	YC prep
Fall in Love with Problem	Uri Levine	Problem focus
Crisis Management	Uri Levine	Handling crises
PMF Iteration	Uri Levine	Finding PMF
Serial Entrepreneurship	Uri Levine	Multiple ventures
Pivot Decision	Stewart Butterfield	When to pivot
Bottom-Up Enterprise	Stewart Butterfield	Enterprise adoption
Utility Curve	Stewart Butterfield	Product investment
Customer Value First	Stewart Butterfield	Value focus

Personal Development (7 SOPs)

SOP	Source	Use When
Independent Opinion	Shreyas Doshi	Forming your own views
Radical Self-Inquiry	Jerry Colonna	Self-reflection
Leadership Authenticity	Jerry Colonna	Authentic leadership
Shared Experiences	Jerry Colonna	Team connection
Work-Life Integration	Jerry Colonna	Balance
GENIE Goal Setting	Graham Weaver	Career goals
Overcoming Imposter Syndrome	Ken Norton	Self-doubt

Behavioral Design (4 SOPs)

SOP	Source	Use When
Three Bs Behavioral Design	Kristen Berman	Behavior change
Friction Audit	Kristen Berman	Finding friction
Default Optimization	Kristen Berman	Default design
Strategic Friction	Kristen Berman	Adding friction

Roadmapping (4 SOPs)

SOP	Source	Use When
Now-Next-Later	Janna Bastow	Roadmap creation
Stakeholder Alignment	Janna Bastow	Roadmap buy-in
Roadmap Communication	Janna Bastow	Roadmap sharing
Feature Request Management	Janna Bastow	Request handling

Experimentation (1 SOP)

SOP	Source	Use When
A/B Testing	Ronny Kohavi	Running experiments

Related Skills

For guided application of these frameworks:

/decision-maker - Decision-making frameworks
/pm-coach - PM skill development
/strategy-advisor - Product/business strategy
/growth-advisor - Growth and scaling
/leadership-coach - Leadership and management
/goal-setter - Goals and prioritization
/hiring-guide - Hiring decisions
/gtm-advisor - Go-to-market strategy

Full Documentation

SOP Index - Complete index with cross-references
Conversion Plan - How SOPs became skills