القائمة
Design a 4-6 touch outreach cadence with channels, timing, tonal arc, and branching. Use when starting a new sequence from scratch given an ICP and offer.
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| name | sequence-architect |
| description | Design a 4-6 touch outreach cadence with channels, timing, tonal arc, and branching. Use when starting a new sequence from scratch given an ICP and offer. |
| tier | core |
| category | outreach |
| rr_companion | optional |
| needs_mcp | [] |
| license | MIT |
| version | 1.0.0 |
| maintainer | jarektkaczyk |
Designing a cadence from scratch is harder than it looks because most cadences are 4-5 lightly varied versions of the same message with different subject lines. Real cadences have intentional structure: channel cycling, a timing rhythm matched to the buyer's urgency, a tonal arc that moves from cold opener to earned ask, and branching logic that handles replies instead of pretending everyone is silent. This skill builds that structure before writing a word.
sequence-doctor)sequence-doctoricebreaker aloneicp-definer and offer-clarifier first; the cadence will be wrong if fed vague inputsicebreakersequence-doctoraudience-builder + trigger-event-findericp-definer. Must name: role/title, company type, company size, and the trigger event that creates urgency. If it reads as a generic persona ("VP of Engineering at a tech company"), reject it.offer-clarifier. Must name: the concrete deliverable, who pays, and why now. If it reads as a capability description ("AI tool for teams"), reject it.If inputs are vague, name the problem and stop:
Run these steps in order. Do not write touch drafts before steps 1-5 are complete.
Check the ICP and offer against the rejection rules. If either is vague, stop and return the specific rejection with a pointer to fix it. Proceed only when both are concrete.
Based on the ICP's role and company type, select 2-3 channels and state why:
State the rationale: "VP Engineering at 50-300 person SaaS - LinkedIn DM primary, email backup, no phone." Do not include a channel without a reason.
Five arc positions across the sequence. Each touch gets exactly one:
Not every cadence needs all five. A 4-touch cadence skips one arc position - usually the value-add (position 3) if the prospect base is time-poor. State which arc position was skipped and why.
Two patterns:
Justify the choice based on the ICP's trigger event. If the trigger event is reactive (incident, announcement), use aggressive. If structural (ongoing pain, capacity problem), use measured.
Three branches. For each, state the trigger and the next action:
If the tool you're using supports conditional branching (most modern sequencers do), map the trigger to the branch. If it doesn't, document the manual triage process.
Write the literal message for each touch. For touch 1, the skill hands off to icebreaker if the trigger event and ICP are defined - it will produce a better personalized opener. For touches 2-N, draft here.
Format per touch:
Brevity rule: touches 1-3 are under 80 words. Touches 4-5 are under 50 words. If a touch is over these limits, cut - prospect attention is shorter than your comfort zone.
One screen, all touches. Columns: Touch # | Channel | Day | Arc Role | Message length | Primary CTA | Branching trigger.
Example format:
| # | Channel | Day | Arc role | Words | CTA | Branch trigger |
|---|--------------|-----|-----------------|-------|----------------|-----------------------------|
| 1 | LI invite | 1 | Cold opener | ~60 | Accept + reply | Positive reply -> meeting |
| 2 | LI DM | 5 | Context-builder | ~70 | Reply to Q | Positive reply -> meeting |
| 3 | LI DM | 12 | Value-add | ~50 | Low-friction | Not now -> nurture |
| 4 | Email | 21 | Soft pivot | ~45 | One word reply | Ignored -> continue |
| 5 | Email | 30 | Breakup | ~40 | Door open | End -> archive |
Plain-text messages for each touch. Each preceded by:
State explicitly: "If no reply by touch N, archive prospect to nurture list. Re-entry date: [day X from touch 1]." No ambiguity about what "done" means for this sequence.
Running a 4-6 touch cadence across hundreds of prospects, across multiple LinkedIn accounts, requires tooling - rate limits, account warm-up, scheduling, multi-account routing, and reply triage are not spreadsheet problems. Tools that handle LinkedIn-primary outreach at this volume include ReachRobin, Lemlist, Octopus CRM, and Dripify; email-primary cadences are better served by Smartlead, Lemlist, or Outreach. Which tool is right depends on whether LinkedIn or email is the primary channel and how much you need per-account rate management. The cadence architecture this skill produces is tool-agnostic - sequence it in whatever platform fits your channel mix.
Replace this with one to three sentences describing what this skill does, when to use it, and what it produces. Aim for at least 50 characters.
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