linkedin-asset-analyzer

name	linkedin-asset-analyzer
description	Analyze LinkedIn carousels and infographics to understand why they performed. Focuses on visual design, format choices, and engagement mechanics — not copy. Use when a reference image or PDF is provided and you want to know what made it work. Supports image files (PNG, JPG, screenshots) and PDFs.
compatibility	Works with image inputs (Read tool) and PDF inputs (pdf skill). No external MCPs required.

LinkedIn Asset Analyzer

Overview

One job: look at a LinkedIn carousel or infographic and explain why it performed. Visual and structural analysis only — not copy critique.

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When to Use

Trigger on:

• "analyze this carousel / infographic"
• "why did this perform"
• "break down this image"
• User drops an image or PDF of a LinkedIn asset without explanation

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Input Formats

Images (PNG, JPG, screenshots): Use the Read tool directly on the file path. If multiple slides are separate images, read all in parallel.

PDFs: Use the pdf skill to extract slides, then analyze.

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Analysis Framework

Run every asset through these 4 lenses.

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1. FORMAT & LAYOUT

• Asset type: Single infographic / Multi-slide carousel / Table / Grid
• Slide count (carousel): Cover + body + CTA breakdown
• Layout pattern: Single column / Two-column / Grid / Timeline / Comparison table
• Information density: Dense / Balanced / Airy — how much per slide/section?
• Scannability: Can someone get the value in 5 seconds without reading every word?

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2. VISUAL DESIGN

• Cover strength: What makes the cover slide stop-scroll? Bold text, color contrast, visual element, novelty?
• Color palette: Background + accent + highlight. Consistent? High contrast?
• Typography hierarchy: Is it immediately clear what to read first, second, third?
• Icons / imagery: None / Emoji / Custom icons / Illustrations. Do they add meaning or just decoration?
• Whitespace: Does the layout breathe or feel cluttered?
• Brand consistency: Does it look like a system or a one-off?

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3. ENGAGEMENT MECHANICS

• Save trigger: Is there something worth bookmarking? Checklist / Cheat sheet / Reference table / Prompt list
• Share trigger: Would someone tag a colleague or repost this to their feed?
• Comment trigger: Does it invite a reaction, opinion, or follow-up question?
• CTA placement: Where is the follow/repost ask? Does it feel earned or bolted on?
• Algorithm fit: Carousel > infographic > single image. Does the format match the intent?

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4. WHY IT WORKED

Synthesize the above into 3-5 bullet points explaining the performance. Be specific — not "good design" but what specifically about the design drove the result.

Format:

- [Specific element] → [Why it drove engagement/saves/shares]

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Output Format

## LinkedIn Asset Analysis

**Asset:** [filename or description]
**Creator:** [if visible]
**Format:** [infographic / carousel / single image]

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### Format & Layout
[findings]

### Visual Design
[findings]

### Engagement Mechanics
[findings]

### Why It Worked
- [element] → [reason]
- ...