champion-move-outreach

name	champion-move-outreach
description	Track known buyers, champions, and power users for job changes; when one moves to a new company, qualify the new company against ICP and draft warm, relationship-led outreach. The highest-conversion outbound signal — these people already trust the product. Composite that hands off to cold-email-outreach or linkedin-outreach.
metadata	{"version":"1.0.1","category":"outreach","type":"composite"}

Champion Move Outreach

A composite: scripts detect moves, research the new company, and re-find the new email; the agent qualifies the new company, picks the approach, and drafts warm, relationship-led copy. This is NOT cold email — reference the real prior relationship.

When to use

• "Track my champions" / "check for job changes" / "who moved from our customer accounts?"
• A list of past buyers/users exists and you want to know who changed jobs.

How it works (scripts + agent)

1. Detect moves — detect_moves.py resolves each tracked person's current company/title (Apollo people-match if APOLLO_API_KEY set; else keyless serp evidence) and flags those whose current company differs from last_known_company (+ a promotion heuristic).
2. Research the new company — detect_signal.py --signal general (or --signal funding/ news) on the mover's new company for what it does, size, funding, news. (agent) summarize.
3. (agent) Qualify the new company against ICP hard filters + assess the person's new authority; pick the approach (re-sell / upgrade / lateral / bottom-up / fresh-start); tier 1-3.
4. Re-find the new email — find_contacts.py against the new domain (their old email is stale); --enrich --verify. No email -> route to LinkedIn.
5. (agent) Draft warm sequences with email-drafting (Relationship-Context-Ask; the one place "do reference how you know them" applies). Shorter, spaced day 1/7/14.
6. Hand off — email contacts -> cold-email-outreach; LinkedIn-only -> linkedin-outreach; very close contacts -> personal/founder touch (skip automation), slack approval.

How to run

# 1 — detect job changes among tracked champions
python3 ${SKILL_DIR}/scripts/detect_moves.py \
  --people ${WORKSPACE}/champions.json --output ${WORKSPACE}/movers.json

# 2 — research a mover's new company
python3 ${SKILL_DIR}/scripts/detect_signal.py \
  --companies ${WORKSPACE}/new_companies.json --signal general \
  --extra "company overview" --extract --output ${WORKSPACE}/newco_research.json

# 4 — re-find + verify the new work email at the new domain
python3 ${SKILL_DIR}/scripts/find_contacts.py \
  --domains ${WORKSPACE}/new_companies.json --titles "their new title" \
  --enrich --verify --output ${WORKSPACE}/new_contacts.json

Outputs

• movers.json (movers-with-icp-fit after the agent qualifies), newco_research.json, new_contacts.json, warm drafted sequences (email + LinkedIn split) — handed to the launch skill + review table.

Credentials / env

• env.required: none. Serp detection/research is keyless, drafting is the agent, and the launch step hands off to cold-email-outreach (CSV export with no key).
• env.optional (all degrade): APOLLO_API_KEY — if set → job-change detection + new-email find; else → keyless serp evidence + pattern-guess. DROPCONTACT_API_KEY — email-finding fallback. MILLIONVERIFIER_API_KEY — if set → verify; else → local syntax/dedup (bounce risk). Send/launch — if a send key (LEMLIST_API_KEY / INSTANTLY_API_KEY / SENDGRID_API_KEY / RESEND_API_KEY, or PHANTOMBUSTER_API_KEY for LinkedIn) is set → launch the sequence; else → export a CSV to send manually (the keyless default).

Notes & edge cases

• Run monthly, not daily — moves take time; the first 30 days in-role is the optimal window (promotions are the strongest sub-signal). Keep the tracked list fresh.
• This is NOT cold email — reference the relationship explicitly (the allowed exception to "never lie about how you found them"). Don't be pushy.
• LinkedIn often beats email here; for very close contacts, skip automation and route to a personal touch.
• Their old email is stale — always re-find + verify the new-company address before send.