| name | pmstack-competitive |
| description | Generate a structured competitive landscape analysis for a market or product category. Use when a PM mentions "competitive analysis", "market positioning", "white space", "where do we wedge in", asks who else is in a space, or wants to size up rivals before strategy/launch. Focus is on market positioning (audience, value prop, white space) — for feature-by-feature parity, use pmstack-compare instead. |
Competitive Landscape Analysis
Produce a comparative analysis of 3–5 real competitors and identify white space.
Required structure
For each competitor:
- Target audience
- Core value proposition
- Key strengths
- Key weaknesses / gaps
- Pricing model (if known)
- Recent moves in the last 12 months
Then synthesize:
- White Space — concrete wedge a new entrant could exploit (not "better UX")
- What I'd want to validate — the 3 biggest assumptions in the analysis
Hard rules
- Only name competitors you are confident exist. If you're not sure, say so explicitly. Do not fabricate.
- Cite source URLs for factual claims.
- Use a markdown table for the comparison matrix — same dimensions across competitors.
- Hedge appropriately for facts you couldn't fully verify.
Where to write
- With filesystem:
outputs/competitive-<market-slug>-<YYYY-MM-DD>.md
- Inline (web/mobile): emit as markdown with the suggested filename
Tone
Objective, analytical, direct. No marketing fluff.