SendPulse platform help — email marketing, Automation 360, chatbots (WhatsApp/Instagram/Telegram/Facebook/Viber/TikTok), CRM, online course builder (EDU), website/landing page builder, web push notifications, SMS campaigns, Viber campaigns, SMTP/transactional email, pop-ups, email verifier, API. Use when SendPulse emails have low open rates, automations aren't triggering, chatbots aren't responding correctly, CRM deals are stuck in the pipeline, course students aren't completing lessons, landing pages aren't converting, web push subscribers aren't clicking, SMS messages aren't delivering, or pop-ups aren't capturing leads. Do NOT use for general email marketing strategy (use /sales-email-marketing), general chatbot strategy (use /sales-chatbot), general SMS strategy (use /sales-sms-marketing), general push notification strategy (use /sales-push-notification), general funnel strategy (use /sales-funnel), or general course/membership strategy (use /sales-membership).
SendPulse platform help — email marketing, Automation 360, chatbots (WhatsApp/Instagram/Telegram/Facebook/Viber/TikTok), CRM, online course builder (EDU), website/landing page builder, web push notifications, SMS campaigns, Viber campaigns, SMTP/transactional email, pop-ups, email verifier, API. Use when SendPulse emails have low open rates, automations aren't triggering, chatbots aren't responding correctly, CRM deals are stuck in the pipeline, course students aren't completing lessons, landing pages aren't converting, web push subscribers aren't clicking, SMS messages aren't delivering, or pop-ups aren't capturing leads. Do NOT use for general email marketing strategy (use /sales-email-marketing), general chatbot strategy (use /sales-chatbot), general SMS strategy (use /sales-sms-marketing), general push notification strategy (use /sales-push-notification), general funnel strategy (use /sales-funnel), or general course/membership strategy (use /sales-membership).
Choose a trigger — contact added to list, custom event, date, form submission
Build the flow — add email/SMS/push/chatbot steps with delays and conditions
Use if/else conditions to branch based on engagement (opened email? clicked link?)
Add CRM actions — create deals, update stages from within the flow
Set goals — define conversion events to measure flow effectiveness
Test with a sample contact before activating
Monitor per-element statistics and optimize
For chatbots
Choose a platform (WhatsApp, Instagram, Telegram, Facebook, Viber, TikTok)
Connect your business account (WhatsApp requires Business API approval)
Build a flow with the visual builder — greeting, menu, FAQ, lead capture
Set up keyword triggers and button responses
Configure live chat handoff for complex queries
Add tags to segment subscribers by interest or behavior
Use Automation 360 to trigger chatbot messages from email/CRM events
For online courses
Create a course — set name, description, pricing, access type (free/paid/drip)
Build modules and lessons — add text, video, audio, PDF content
Configure payment (connect Stripe/PayPal)
Set up enrollment automation — welcome email, progress reminders via Automation 360
Promote vian email campaigns, chatbots, pop-ups, or landing pages
Monitor student progress and completion rates
Use CRM to track course-related deals and student lifetime value
Gotchas
Best-effort from research — review these, especially items about plan-gated features and integration gotchas that may be outdated.
Free plan limitations are strict — 500 subscribers, 15K emails/mo, 3 chatbots, and Automation 360 capped at 5 flows / 50 elements / 1 event. Users hitting these limits need to upgrade. Don't recommend large-scale sending or complex multichannel flows on the free plan.
WhatsApp requires Business API approval — connecting WhatsApp to SendPulse chatbots requires WhatsApp Business API access (Meta verification). This can take days/weeks. Users asking about WhatsApp chatbots should start the approval process early.
Automation 360 flow limits are plan-dependent — Free: 5 flows / 50 elements / 1 event; Standard: 10 flows / 70 elements / 10 events; Pro: 50 flows / 150 elements / 50 events; Enterprise: unlimited. Complex multichannel workflows may require Pro+.
SMS pricing is per-message, not included in plan — email plans don't include SMS credits. SMS is billed separately per message, with rates varying by country. Budget separately for SMS campaigns.
Course builder payments depend on external gateways — SendPulse doesn't process payments directly; you must connect Stripe, PayPal, or MercadoPago. If none of these work in the user's region, course monetization may be limited.
Self-improving: If you discover something not covered here, append it to references/learnings.md with today's date.
Step 5 — Related skills
/sales-email-marketing — email marketing strategy across all platforms
/sales-chatbot — chatbot strategy across messaging platforms
/sales-sms-marketing — SMS marketing strategy and compliance
/sales-push-notification — web and mobile push notification strategy
/sales-funnel — funnel and landing page strategy
/sales-membership — online course and membership strategy
/sales-audience-growth — growing email lists and subscriber audiences
/sales-integration — connecting SendPulse to other tools
/sales-do — Not sure which skill to use? The router matches any sales objective to the right skill. Install: npx skills add sales-skills/sales --skill sales-do
Examples
Example 1: Setting up a welcome automation
User says: "I want to create a welcome series in SendPulse that sends an email, then a push notification, then an SMS if they don't open the email"
Skill does: Walks through Automation 360 setup — trigger on list subscription, send welcome email, wait 1 day, check if opened (condition), if no → send web push, wait 1 day, check again, if still no engagement → send SMS. Explains how to set up each channel step and the if/else branching.
Result: User has a multichannel welcome flow that escalates across channels based on engagement.
Example 2: Building a WhatsApp chatbot
User says: "How do I set up a WhatsApp chatbot in SendPulse to handle customer inquiries and collect leads?"
Skill does: Explains WhatsApp Business API connection process, walks through building a chatbot flow (greeting → menu → FAQ branch / lead capture branch), setting up keyword triggers, collecting contact info via variables, tagging subscribers, and configuring live chat handoff for complex queries.
Result: User has a WhatsApp chatbot that handles FAQs and captures leads with handoff to human agents.
Example 3: API integration for transactional email
User says: "I need to send order confirmation emails via SendPulse SMTP API from my app"
Skill does: Provides OAuth authentication setup, shows the POST /smtp/emails endpoint with request format (to, from, subject, html, attachments), explains template variables, recommends setting up webhooks for delivery/bounce tracking, and warns about rate limits.
Result: User has working transactional email integration with delivery monitoring.
Troubleshooting
Emails going to spam
Symptom: Campaign emails landing in spam folders for many recipients
Cause: Missing domain authentication (SPF/DKIM), poor list hygiene, or sending to unengaged contacts
Solution: Verify SPF and DKIM records are configured for your sending domain. Run your list through SendPulse's email verifier to remove invalid addresses. Segment out contacts who haven't opened in 90+ days — sending to unengaged contacts hurts sender reputation. Use /sales-deliverability for comprehensive deliverability strategy.
Automation flow not triggering
Symptom: Automation 360 flow is active but contacts aren't entering it
Cause: Trigger misconfiguration — wrong event, wrong mailing list, or contact already processed
Solution: Check the trigger settings — verify the correct mailing list or event is selected. Check if "allow re-entry" is enabled (disabled by default — contacts can only enter a flow once). Test with a new contact that hasn't been through the flow before. Check flow statistics for any error indicators.
Chatbot not responding on WhatsApp
Symptom: WhatsApp chatbot is built but users don't get responses
Cause: WhatsApp Business API not properly connected, or 24-hour messaging window expired
Solution: Verify WhatsApp Business API connection in SendPulse settings. WhatsApp enforces a 24-hour rule — you can only send free-form messages within 24 hours of the user's last message. Outside this window, you must use pre-approved template messages. Check that your bot flow has a keyword trigger matching the user's message.
