evidence-based-marketing

Academic research on why people say yes — with 15+ peer-reviewed citations. Covers Cialdini (1984), Kahneman's Prospect Theory (1979, Nobel Prize), processing fluency, and narrative transportation. Use when writing persuasive copy (landing pages, emails, ads), reviewing copy for psychological effectiveness, or when you need the academic research behind marketing tactics.

Behavioral economics applied to pricing — with academic citations. Covers anchoring, decoy effect, charm pricing, choice overload, and endowment effect. Use when designing pricing pages, optimizing pricing tiers, planning A/B tests for pricing, or when you need the research behind pricing psychology tactics.