| name | seo-audit |
| description | Comprehensive SEO audit skill for Shamrock Bail Bonds site. Runs PageSpeed Insights, analyzes structured data, checks meta tags, validates schema markup, and produces actionable optimization reports. |
SEO Audit Skill
Run comprehensive SEO audits on shamrockbailbonds.biz and produce actionable reports.
When to Use
- Before deploying significant site changes
- After publishing new pages or content
- Monthly SEO health checks
- When investigating traffic drops
- After Google algorithm updates
Audit Workflow
Step 1: Run PageSpeed Insights
1. Navigate to https://pagespeed.web.dev/
2. Enter the target URL
3. Run both Mobile and Desktop audits
4. Record all 4 category scores: Performance, SEO, Accessibility, Best Practices
5. Record Core Web Vitals: FCP, LCP, TBT, CLS, SI
Step 2: Validate Structured Data
1. Navigate to https://search.google.com/test/rich-results
2. Enter the target URL
3. Check for valid structured data types:
- LocalBusiness
- FAQPage
- Service
- BreadcrumbList
- Organization
4. Record any errors or warnings
Step 3: Check Meta Tags
Using browser DOM inspection or fetch:
<title> — exists, ≤60 chars, includes primary keyword
<meta name="description"> — exists, ≤160 chars, compelling
<meta name="robots"> — not blocking indexing
<link rel="canonical"> — correct URL
- Open Graph tags (og:title, og:description, og:image)
- Twitter Card tags
Step 4: Check Sitemap & Crawlability
1. Fetch /sitemap.xml or /pages-sitemap.xml
2. Verify all critical pages are included
3. Check robots.txt for accidental blocks
4. Verify county pages appear in sitemap
Step 5: Compile Report
Generate a report with:
- Score summary table (4 categories × pages audited)
- Critical Web Vitals table
- What's working well (green flags)
- Actionable fixes (prioritized by impact)
- AI/GEO SEO recommendations
- Score targets
Shamrock-Specific Checks
County Pages (67 total)
Homepage
Blog
Score Thresholds
| Score | Grade | Action |
|---|
| 95+ | A | Maintain, monitor monthly |
| 85-94 | B | Polish, optimize images/fonts |
| 70-84 | C | Moderate fixes needed |
| 50-69 | D | Major intervention required |
| <50 | F | Emergency — fix immediately |
Baseline Scores (April 2, 2026)
| Page | Perf (M) | Perf (D) | SEO | A11y | BP |
|---|
| Homepage | 49 | 56 | 92 | 100 | 96 |
| Lee County | 55 | 65 | 100 | 100 | 96 |