product-positioning-summary

name	product-positioning-summary
description	Generates a positioning summary using the CBBE framework (Salience, Performance, Imagery, Judgments, Feelings, Resonance) based on product, persona, and competitive context.

Product Positioning Summary

This skill synthesizes market and product data to produce a clear, persuasive positioning narrative.

Input Variables

• [PRODUCT_BIBLE]
• [PERSONA_DATA]
• [COMPETITOR_DATA]

The Protocol

1. Salience: category, core problem, simple description.
2. Performance: points of parity, points of difference, value logic.
3. Imagery: associated brands, usage scenes, mode of use.
4. Judgments: positive beliefs, objections, credibility proof.
5. Feelings: target emotions, voice, tone.
6. Resonance: loyalty logic, mission, community connection.
7. Compile narrative and JSON handoff.

Output Instructions

Render into templates/product-positioning-summary.md. Keep sections explicit for downstream use.

Integration & Technical Specs

API Specification

• ID: product-positioning-summary
• Path: skills/product-positioning-summary/templates/product-positioning-summary.md
• Context: Part of Product Detailing

Data Flow

• Input: Derived from project context and upstream skills.
• Output: Generates product-positioning-summary.md.

CLI Usage

bun scripts/cli.ts activate product-positioning-summary