| name | brand-story-builder |
| description | Craft compelling brand narratives that connect customer pain, transformation, and brand purpose. USE WHEN a task matches the Craft workspace workflow for brand-story-builder. |
| cluster | growth-content |
| version | 1.0.0 |
| origin | craft-agent workspace |
Brand Story Builder
Use this skill to create emotionally resonant, strategy-aligned brand storytelling.
Trigger Conditions
- User asks for brand story
- User needs narrative-led marketing messaging
- User wants to humanize brand positioning
Required Inputs
- Brand purpose and audience
- Customer pain/problem
- Product/service role in transformation
- Tone and channel context
Workflow
- Define protagonist and tension.
- Frame conflict and stakes.
- Position brand as guide/enabler.
- Show transformation and proof.
- Adapt story for channels.
Output Format
- Core brand story narrative
- Short/medium/long variants
- Messaging pillars linked to story
- CTA suggestions
Guardrails
- Keep story customer-centric.
- Avoid cliché or inflated claims.
- Use concrete transformation outcomes.
