| name | channel-prioritization-planner |
| description | Prioritize marketing channels using audience fit, cost, speed, control, and measurable ROI potential. USE WHEN a task matches the Craft workspace workflow for channel-prioritization-planner. |
| cluster | growth-sales-cro |
| version | 1.0.0 |
| origin | craft-agent workspace |
Channel Prioritization Planner
Use this skill when the user needs to decide which marketing channels to invest in first.
Trigger Conditions
- User asks which channels matter most
- User has limited budget/time for marketing
- User wants ranked channel strategy
Required Inputs
- Product/category and target audience
- Budget and timeline constraints
- Existing channel performance (if any)
- Primary objective (awareness, leads, revenue)
Workflow
- Criteria definition: audience fit, reach, speed, cost, control, measurability.
- Channel scoring: evaluate candidate channels against criteria.
- Prioritization: rank channels and define role for top tiers.
- Activation plan: define first tests and expected outcomes.
- Optimization loop: set review cadence and pivot criteria.
Output Format
- Ranked channel table with rationale
- Top 3 channel activation playbook
- Budget allocation suggestion
- KPI and review cadence
Guardrails
- Don’t recommend channels without audience logic.
- Avoid spreading thin across too many channels.
- Tie spend to learning milestones.
