| name | growth-seo-core |
| description | Shared reference for the growth-seo cluster: the search-intent model every task turns on, the one-query-per-page contract, the intent→content-type matrix, the E-E-A-T/quality bar, and the funnel pipeline. USE WHEN mapping keywords to pages, judging whether content will rank, planning programmatic pages, or deciding informational vs commercial vs transactional treatment. |
| cluster | growth-seo |
| version | 1.0.0 |
Growth-SEO Core
Shared model for the growth-seo cluster. Research, content, architecture, and audit spokes all
depend on these interlocking ideas — keep them consistent here so no spoke contradicts another.
1. The defining decision: search intent → page
Every SEO task reduces to one question: what query does this page serve, and what does the
searcher actually want? Get this right and ranking, structure, schema, and AI visibility follow;
get it wrong and no amount of optimization saves the page.
Demand (a query) ──has──> Intent ──determines──> Content type ──filled by──> ONE page ──earns──> Visibility
- Intent — the job behind the query. Four classic types (below). Misreading intent is the #1 cause of "good content that won't rank." →
searchintentautomation, google-official-seo-guide
- One primary query per page — each URL targets one primary query (+ a tight cluster of variants). Two pages chasing the same query = keyword cannibalization; merge or differentiate. →
seo-content-brief, site-architecture
- Content type follows intent — the SERP tells you the expected format; match it or lose. → matrix below.
Rule: name the query and its intent before writing, building, or auditing a page.
2. Intent → content-type matrix
| Intent | Searcher wants | Right page type | Primary spoke |
|---|
| Informational | to learn / an answer | guide, how-to, definition, FAQ | seo-content-brief, ai-seo |
| Commercial | to compare before buying | comparison, "best X", review, alternatives | programmatic-seo, seo-content-brief |
| Transactional | to act / buy now | product, pricing, signup, location page | programmatic-seo, site-architecture |
| Navigational | a specific site/brand | home, brand, login, docs landing | site-architecture |
Mismatch examples to avoid: a sales page targeting an informational query; a thin definition page
targeting a transactional one. The SERP's current results are the ground truth for type.
3. The quality / E-E-A-T bar
Rankings are earned, not manipulated. Google rewards Experience, Expertise, Authoritativeness,
Trustworthiness. → google-official-seo-guide, seo-audit
- Each page must add value a searcher can't get from the SERP snippet alone.
- Programmatic pages must clear the same bar per URL — real data, unique value, never thin
doorway pages at scale. →
programmatic-seo
- Trust signals (structure, schema, internal links, accurate sources) compound authority. →
schema-markup, site-architecture
4. Technical foundation
Intent and quality only pay off if Google (and AI crawlers) can reach and understand the page.
- Crawl → index → rank is the pipeline; a page that isn't indexed can't rank. →
seo-audit, google-official-seo-guide
- Core Web Vitals and on-page hygiene (titles, meta, headings, canonicals) are table stakes. →
seo-audit
- Structured data (JSON-LD) makes content machine-readable and unlocks rich results. →
schema-markup
- Site architecture (URL structure, hierarchy, internal linking) distributes authority and signals topical relevance. →
site-architecture
5. AI search is downstream, not separate
AEO / GEO / LLMO (getting cited in AI Overviews, ChatGPT, Perplexity) runs on the same
intent + E-E-A-T + structure foundation — clear answers, quotable structure, schema, authority.
It is an extension of good SEO, not a parallel trick. → ai-seo
6. The funnel pipeline (how the spokes chain)
understand → research intent → brief → architect → produce/enrich → optimize
google-…guide searchintent… seo-content-brief site-architecture schema-markup / programmatic-seo seo-audit / ai-seo
7. Shared guardrails
- Intent before output: name the query + intent before producing any page.
- One primary query per page: avoid cannibalization; merge or differentiate competitors.
- Match type to intent: let the live SERP decide the format.
- Earn, don't manipulate: genuine E-E-A-T; no thin pages, cloaking, or doorway pages — even at scale.
- Index-able first: crawlable, fast, structured; an unindexed page can't rank.
- AI visibility = SEO done well: same foundation, not a separate hack.
- State any change that affects what a URL targets or how it's crawled/indexed.
