referral-program-designer

name	referral-program-designer
description	Design referral programs with incentive mechanics, anti-fraud controls, and growth tracking. USE WHEN a task matches the Craft workspace workflow for referral-program-designer.
cluster	growth-sales-cro
version	1.0.0
origin	craft-agent workspace

Referral Program Designer

Use this skill to create referral systems that encourage advocacy and measurable growth.

Trigger Conditions

• User wants a referral program
• User asks how to increase word-of-mouth
• User needs incentive design help

Required Inputs

1. Product and customer profile
2. Current retention/satisfaction signals
3. Incentive budget
4. Referral channel options

Workflow

1. Define referral objective and audience.
2. Select reward model (single/double-sided).
3. Design referral journey and UX touchpoints.
4. Add anti-abuse and quality checks.
5. Set launch and optimization plan.

Output Format

• Referral model recommendation
• Incentive structure
• User flow outline
• Success metrics dashboard

Guardrails

• Ensure incentive aligns with LTV economics.
• Keep mechanics simple for users.
• Include abuse prevention from day one.