gtm-brief-synthesis

name	GTM Brief Synthesis
description	Synthesize a tenant's Brand GTM Brief (a populated PublicCompaniesFilters + PublicPeopleFilters ICP) from the brand-docs corpus, for brand-enriched AutoGTM. Interpreter + Librarian; writes to Content-Engine/_gtm/ in_review for human approval. USE WHEN refreshing the GTM brief, synthesizing a brand ICP, or before an AutoGTM run.

GTM Brief Synthesis (the agent-synthesizes half · specs/004)

Replaces a thin website scrape with the deep brand corpus → a precise Explee ICP. This is the reasoning half; the deterministic executor (brand_to_gtm, scripts/lib/gtm.py) is separate.

Inputs — Librarian retrieval over the tenant's brand-docs

Doc	Feeds
01-buyer-persona	people_filters.job_titles, geo, exclusions
02-product-positioning	companies_filters.definition, is_b2b/is_saas/is_tech, industry
00-niche-validation	criteria
07-competitor-analysis	definition_exclude, lookalike seeds
05-messaging-direction	outreach_angle
product / Selemene-engine docs	the customer arm's definition

Output — one Brief per arm (partner, customer)

A markdown doc Content-Engine/_gtm/brief-<arm>.md whose frontmatter matches brief.schema.json: { arm, status: draft, companies_filters, people_filters, outreach_angle, fit_criteria, source_docs }. The two filter objects are exactly Explee's PublicCompaniesFilters / PublicPeopleFilters (~50 / 6 fields) — populate every field the docs support, leave the rest null.

Procedure

1. Retrieve the source docs (Librarian).
2. Per arm, synthesize the filter objects + outreach_angle + fit_criteria, grounded in the docs (cite source_docs).
3. Write brief-<arm>.md with status: draft; set the Paperclip issue in_review.
4. Never self-approve. A human approves (the spend gate). Only an approved Brief derives to the executable tenant .yaml (derive_brief) and may drive paid Explee ops (constitution #4).

Brand guard

Partner arm = orgs/channels (never cold individuals). Customer arm = integration-capable B2B. Honor the brand's anti-goals (no gamification / guru / single-tradition framing) in the angle.