marketing-psychology

name	marketing-psychology
description	ZackAI project wrapper for marketing-psychology. Use it to apply ethical persuasion and behavioral thinking, but always anchor recommendations in ZackAI’s documented audience, voice, and messaging first.
metadata	{"version":"1.1.0-zackai.1","basedOn":"global/marketing-psychology@1.1.0"}

marketing-psychology — ZackAI Wrapper

This project-level skill keeps the original marketing-psychology purpose, but adds ZackAI-specific reuse-first behavior.

Core Goal

Apply psychological principles and mental models to ZackAI marketing in a way that is ethical, audience-grounded, and directly connected to current brand voice, persona, and campaign docs.

Required Read-First Workflow

Before drafting or asking broad discovery questions, read:

• .agents/product-marketing-context.md
• src/content/docs/brand/voice-tone.md
• src/content/docs/audience/primary-persona.md
• src/content/docs/audience/secondary-personas.md
• src/content/docs/marketing/campaign-copy.md
• src/content/docs/research/report-briefing.md

ZackAI Source-of-Truth Rules

Canonical inputs, in order:

1. .agents/product-marketing-context.md
2. README.md
3. src/content/docs/**
4. src/content/frDocs/** for French or bilingual work

Never use wiki-output/**, wiki-output-fr/**, or wiki-site/** as the primary source for regeneration, rewriting, or claim harvesting.