| name | design-quote-card |
| description | Generate a pull-quote / insight card — TWO pixel-exact HTML canvases in one file: 1080×1080 (square, default) AND 1080×1920 (story variant). Text-dominant, Fraunces-led, no chrome. The quote IS the artifact. Reads ./design/<brand-slug>/DESIGN.md, tokens.css, and components.html. Triggers include "quote card for X", "pull quote", "insight card", "/quote-card".
|
Skill: quote-card
Produces a single self-contained HTML file containing TWO pixel-exact canvases:
- Square (1080×1080) — Instagram feed / LinkedIn / generic social
- Story (1080×1920) — Instagram Story / Reel cover / vertical share
Both render the same quote at proportional scale for their format. Screenshot each separately for the appropriate platform.
This is the artifact format most prone to AI-default tells: large opening quotation mark glyph (❝), centered alignment as default, color-gradient backgrounds behind text. All three are explicitly banned in this skill. The quote IS the artifact — typography carries everything.
When to use
- User wants to share a single insight, claim, or pull-quote as a standalone card
- A
DESIGN.md exists for the brand
Inputs
- Required: brand slug, the quote text (1 sentence, sentence-case ending in period per brand voice; max ~25 words)
- Optional: attribution (e.g. "Shane Logsdon, 2026" — usually omitted if the brand IS the speaker)
- Optional: source — link to the longer piece the quote is from
- Optional: type-accent — one word in the quote to set in
--color-accent
Output
./design/<brand-slug>/artifacts/quote-card-YYYY-MM-DD-<slug>.html
Steps
1. Verify brand exists
test -f ./design/<brand-slug>/tokens.css
2. Gather the brief
Ask in one message:
1. Quote text — 1 sentence, sentence-case ending in period (max ~25 words; push back if longer)
2. Optional attribution — name + date, OR omit if the brand IS the speaker
3. Optional source — URL to the longer piece this quote is from
4. Optional type-accent word — one word from the quote to set in the brand's accent color (used as a SUBJECT marker, not generic emphasis)
If the user provides 26+ words, push back: "Quote cards work at 25 words or fewer. Cut the support — keep the claim. What's the line that lands?" Don't proceed until they agree.
3. Pick variation — ARCHITECTURE FIRST
Pick ONE archetype — quote cards reward severe restraint:
type-only — the quote at MAX scale, asymmetric anchor (top-left or bottom-right), no chrome. Strongest for short claims.inverse-text — full canvas dark inversion (canonical v2 feature treatment). The quote in cream on ink. Reads with conviction.pattern-led — repeating text fragments as background; the quote breaks through as the punctum. Risky — only use if the quote concept invites the device.inverted-text — quote carved out of a body-text wall (the body is the negative, quote is the positive). Editorial-architectural.
Then pick:
- Layout:
top-anchored | bottom-anchored | off-grid | center-anchored (center-anchored only if the quote is a single short line — center as default is the AI tell to avoid)
- Color usage:
monochrome | single-accent | inverted (inversion often strongest for quotes)
Cross-artifact rule: if a recent quote card for this brand used the same archetype, vary it. Two quote cards in a row with the same treatment dilutes both.
4. Generate the HTML
Template:
<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="utf-8">
<title><Brand> — Quote card — <topic></title>
<link rel="preconnect" href="https://fonts.googleapis.com">
<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>
<link rel="stylesheet" href="https://fonts.googleapis.com/css2?family=<families>&display=swap">
<style>
<contents of tokens.css>
html, body { margin: 0; padding: 0; background: #2a2a2a; min-height: 100vh; font-family: var(--type-display-family); }
body { display: flex; flex-direction: column; align-items: center; gap: 32px; padding: 32px 0; }
.canvas-label { font-family: var(--type-mono-family); font-size: 12px; letter-spacing: 0.14em; text-transform: uppercase; color: rgba(255,255,255,0.7); align-self: center; }
.canvas-square {
width: 1080px;
height: 1080px;
background: var(--color-surface);
color: var(--color-ink);
position: relative; overflow: hidden;
padding: 96px;
box-sizing: border-box;
display: grid;
align-items: end;
}
.quote {
font-family: var(--type-display-family);
font-weight: 400;
font-size: clamp(56px, 7.5vw, 88px);
line-height: 1.08;
letter-spacing: -0.018em;
margin: 0;
color: var(--color-ink);
}
.quote .accent { color: var(--color-accent); }
.attribution {
align-self: end;
margin-top: 32px;
font-family: var(--type-mono-family);
font-size: 14px; letter-spacing: 0.06em;
color: var(--color-ink-3);
}
.attribution::before { content: '— '; color: var(--color-ink-3); }
.canvas-story {
width: 1080px;
height: 1920px;
background: var(--color-surface);
color: var(--color-ink);
position: relative; overflow: hidden;
padding: 270px 96px 240px;
box-sizing: border-box;
display: grid;
align-items: end;
}
.canvas-story .quote {
font-size: clamp(72px, 8vw, 104px);
line-height: 1.06;
}
.canvas--inverted {
background: var(--color-ink);
color: var(--color-surface);
}
.canvas--inverted .quote { color: var(--color-surface); }
.canvas--inverted .attribution { color: rgba(251, 250, 249, 0.55); }
.canvas--inverted .attribution::before { color: rgba(251, 250, 249, 0.55); }
@page { size: 1080px 1080px; margin: 0; }
</style>
</head>
<body>
<span class="canvas-label">→ Square · 1080×1080 · screenshot for IG feed / LinkedIn</span>
<article class="canvas canvas-square">
<p class="quote">[the quote, with optional <span class="accent">[one accent word]</span>]</p>
</article>
<span class="canvas-label">→ Story · 1080×1920 · screenshot for IG Story / Reel cover</span>
<article class="canvas canvas-story">
<p class="quote">[same quote, scaled up for vertical format]</p>
</article>
</body>
</html>
5. Verify
Quote card at ./design/<brand-slug>/artifacts/quote-card-YYYY-MM-DD-<slug>.html.
Variation: <archetype> × <layout> × <color>.
Export square: open in browser → DevTools → 1080×1080 viewport → screenshot the .canvas-square element.
Export story: 1080×1920 viewport → screenshot .canvas-story.
Anti-Slop Rules
Governed by three shared canonical references — read them, do not restate them:
../design-anti-patterns.md — the hard floor. Wins every conflict.../design-principles.md — the craft floor (typographic hierarchy, spatial rhythm, color theory, layout logic, visual tension).../design-variation-sop.md — the named-aesthetic roster + the procedure for varying every invocation.
Forbidden (fast scan — the references hold the full list):
- Indigo/violet/purple as default accent or primary — the
hsl(230–280) family on a near-white surface. The single loudest AI tell.
- Purple→blue / "aurora" / gradient-mesh backgrounds; gradient-fill text.
- Glassmorphism without an explicit AA-contrast scrim; floating gradient "blobs" as atmosphere.
- The three-up icon-card feature grid; the "hero → 3 cards → CTA" median skeleton.
- One global border-radius on every element; timid evenly-weighted low-contrast palette.
- Inter / Roboto / Arial / Open Sans / Lato / Helvetica / system as the primary family (Space Grotesk = yellow flag). Use a category-matched stack from the variation roster.
- Value-free CTAs ("Get Started", "Learn More", "Sign Up"); the two-CTA hero. Name the real action and its value.
Required variation (every invocation):
- Make at least two intentional decisions that differ from the safe defaults (palette, layout structure, typographic voice, or spatial density) AND from the most recent artifact in this brand.
- Never default to "clean / minimal / modern" — that is the absence of a direction (variation-sop Rule 1).
- Sketch three distinct directions, offer them as a one-line menu, generate the best-fit by default, all three only if asked (variation-sop Rule 3).
Authenticity: prefer specific over generic everywhere — real datelines (not "today"), the brand's actual voice (not "build the future" filler), concrete CTAs over placeholders.
Rules
- No quotation mark glyphs. The decorative ❝/❞ around a pull quote is the format's most-overused tell. Typography carries the weight; the glyphs add nothing.
- No gradient backgrounds. Quote on a solid surface — cream OR inverted ink. No purple-to-cyan, no anything-to-anything.
- Centered layout requires justification. Default to top-anchored, bottom-anchored, or off-grid. Centered is fine for one-line quotes where it's the right answer — never as a default reach.
- Word count: 25 max. Push back on the user if longer. Quote cards land at the speed of a single read.
- Pixel exactness on both canvases.
- Token-pure. Every visual value via
var(--*) from tokens.css.
- Anti-pattern compliance. This skill defers to three shared canonical references:
../design-anti-patterns.md (the hard floor — wins every conflict), ../design-principles.md (the craft floor), and ../design-variation-sop.md (direction roster + offer-3 procedure). The anti-patterns file is the canonical anti-tell list.
