platform-tiktok

name	platform-tiktok
description	TikTok Ads playbook — campaign structure, objectives, Spark Ads, audiences, and native video creative. Use when planning, reading, auditing, or launching TikTok Ads, or porting a campaign to TikTok.

TikTok Ads

Native, sound-on, creator-style video is the product. Structure is campaign → ad group → ad.

Read what exists

• list_connected_accounts to confirm the org and account, then list_campaigns(platform="tiktok").
• pull_tiktok_ads_performance(days=7) for spend, clicks, and CPA per campaign. tiktok_ads_get_insights for detailed video metrics (views, watch time, completion).

Structure and objectives

• Objective sits at the campaign level (traffic, conversions, app installs, reach, lead generation). Pick the one that matches the real conversion, not the vanity metric.
• Ad groups hold budget, targeting, placement, and schedule. Ads hold the creative.
• Audiences: interest and behavior, custom audiences from your data, and lookalikes. Use find_audience_signals to size who is reachable and build_lookalike_audience from a seed.

Creative is the campaign

• Vertical 9:16, sound-on, hook in the first 2 seconds. Spark Ads run through an organic post and usually outperform static uploads.
• Generate options with generate_video_ad / generate_ugc_ad; apply brand voice from ${CLAUDE_PLUGIN_ROOT}/context/brand-and-safety.md. Test several hooks, not one polished film. See the creative-testing skill.

Plan and ship

• Build with create_campaign_plan + upsert_plan_entity; forecast_campaign for reach and CPA. Run campaign-preflight before launch: geo, tracking (verify_pixel_ownership), sane budgets.
• Ship only on explicit approval: execute_campaign_plan, then enable_campaign. Nothing that spends money goes live without the user's clear go.
• Confirm live with list_campaigns(platform="tiktok") and report the real ID. Start conservative; scale winners with the optimize skill.

Porting a campaign here from another platform (e.g. Google Search)? Search keywords have no twin on TikTok. Translate intent into audience signals and creative. Use the replicate skill.