| name | product |
| description | Use when auditing e-commerce product pages or implementing structured data for a shop. Applies to any page selling or describing a specific product. |
| metadata | {"category":"seo","priority":"medium","difficulty":"intermediate","estimatedTime":"20","source":"frontendchecklist.io","url":"https://frontendchecklist.io/en/rules/seo/product"} |
Add Product schema markup
Product schema enables Google to show price, availability, ratings, and review count directly in search results—rich results have significantly higher click-through rates than standard blue links.
Quick Reference
- Add Product JSON-LD schema to every product page for rich result eligibility
- Required for rich results: name, image, description, and offers (with price and priceCurrency)
- Include aggregateRating for star ratings in search results
- Prices in schema must match the prices displayed on the page
Check
Check each product page for a JSON-LD script block with @type 'Product'. Verify it includes: name, image, description, and an offers property with price, priceCurrency, and availability. Check that prices in schema match the visible page prices. Validate with Google's Rich Results Test.
Fix
Add a Product JSON-LD block to each product page. Required: name, image (array of URLs), description, offers.price, offers.priceCurrency, offers.availability. Recommended: aggregateRating (ratingValue, reviewCount), brand, sku, gtin13/gtin8/mpn.
Explain
Product structured data enables Google Shopping-style rich results in organic search, showing price, star ratings, and stock status directly in the SERP. These rich results have higher visual prominence and click-through rates. Without schema, Google can only show a plain blue link for your product pages.
Code Review
Find JSON-LD blocks with @type 'Product'. Verify required fields: name, image (must be absolute URL array), description, offers.price (numeric), offers.priceCurrency (ISO 4217 code), offers.availability (schema.org URL). Check that offers.price matches the visible price on the page. Validate that aggregateRating.reviewCount > 0 if rating is present. Run through Google's Rich Results Test.
For full implementation details, code examples, and framework-specific guidance,
see references/rule.md.
Rule page: https://frontendchecklist.io/en/rules/seo/product
