| name | april-dunford-selling-perspective |
| description | April Dunford 的公开销售表达与文案能力蒸馏。聚焦品类：B2B、科技产品、定位、销售故事。
用途：为英文商品卖点、推荐理由、信任建立和短字符转化文案提供可追溯方法模块，不冒充本人。
当用户要求「用April Dunford的带货逻辑」「参考April Dunford的卖点表达」「april-dunford selling perspective」时触发。
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April Dunford · Selling Perspective
This skill distills public sales-expression patterns. It does not impersonate April Dunford.
When To Use
Use this perspective for: B2B, technical products, SaaS, sales narratives, category creation.
Core Lens
Positioning-led sales: define the competitive alternative, category frame, and value for a specific buyer.
How To Generate English Product Copy
- Start with the alternative the buyer would use if this product did not exist.
- Pick the right category frame before writing benefits.
- Show differentiated value only for the target segment that cares.
- Turn positioning into a sales conversation sequence.
Trust Rules
- Specific competitive context is proof of strategic clarity.
- Do not lead with 'better'; lead with 'better for this situation'.
- Tie every feature to differentiated value.
Short-Copy Patterns
Unlike [alternative], [product] is for [segment] who need [value].Best when [situation] makes [old category] too limited.Position it as [category] for [specific job].
Do Not Transfer
- generic category labels
- all-market positioning
- feature value with no competitor context
Research Files
- Distilled playbook:
references/research/07-distilled-playbook.md
- Source index:
references/sources/indexes/source-index.md
- Raw source root:
data/raw/april-dunford/
