ai-marketing-skills-with-by-tom-babb

Build and format ad creative submissions for the beehiiv Ad Network. Use this skill whenever the user wants to create, draft, or prepare newsletter ad campaigns for beehiiv — including writing ad copy, formatting creative submissions, building campaign spreadsheets, or mapping existing ad assets to beehiiv's required form fields. Also trigger when the user mentions "beehiiv", "newsletter ads", "newsletter campaign", "ad creative submission", "newsletter ad network", or references running ads across newsletter publishers. This skill handles the full workflow: gathering campaign info, drafting or adapting ad copy to beehiiv's constraints, validating against word/character limits, structuring trackable URLs with UTM parameters, and producing a ready-to-submit XLSX spreadsheet.

Adapt flattened PNG or JPEG ad creatives into Meta-ready 1080x1080, 1080x1350, and 1080x1920 variants using image-to-image generation, exact-size finishing, safe-area composition, fidelity checks, and review flags. Use when Codex needs to process one ad or a folder of ads without editable design layers while preserving copy, branding, typography, colors, logos, charts, product imagery, and screenshots.

Turn a video transcript into a complete, search-optimized YouTube publishing package — ranked title options, a full description, tags, hashtags, chapter markers, thumbnail text concepts, a pinned comment, and Shorts cut suggestions — grounded in real Google Trends demand data. Use this skill whenever the user has a video transcript, recording, talk, lecture, or Night School session and wants help with the title, description, tags, metadata, thumbnail copy, chapters, or "how do I get this video to rank." Also trigger on "optimize my YouTube video," "what should I call this video," "write a YouTube description," "YouTube SEO," "help this video get views," "check Google Trends for this topic," or any request to research search demand for video topics. Trigger even when the user only mentions one piece (e.g., just the title) — the full package is almost always what they actually want. Delivers the result as a Google Doc.

Design a consistent, on-brand Open Graph (OG) image system across every page of a site instead of one-off social cards. Use this skill whenever someone needs OG or social share images, link preview images, Twitter/X cards, or a thumbnail that shows up when a URL is pasted into LinkedIn, Slack, iMessage, or X. Triggers include "make an OG image," "our links look bad when shared," "we need social share images," "build link previews for the whole site," "design a social card," or any request to control how pages look when shared. The core move is segmentation, where you route each page to a visual treatment based on who the page is for, rather than designing each card from scratch.

Measure how visible a brand is across AI models, identify the specific questions where competitors are appearing instead of the brand, and track whether that visibility improves after publishing GEO-optimized content. Use this skill whenever a brand wants to know where they stand in AI-generated answers, when a content team needs a prioritized list of what to write next, when a client needs to see measurable results from a GEO content program, or when the goal is to build a repeatable system for improving AI visibility over time. Triggers include: "do we show up in ChatGPT," "where are we appearing in AI answers," "which questions are competitors winning," "track our GEO results," "build a visibility baseline," or any request to measure or improve AI search presence. Always run this audit before starting a GEO content program so there is a baseline to measure against.

Detect and remove AI writing patterns from any copy — blogs, social posts, emails, landing pages, ad copy, pitch decks, or internal documents — so the writing sounds like a real person thinking out loud instead of a language model producing persuasive text. Use this skill whenever someone needs to write or edit copy that should not read as AI-generated, whenever previous AI output has come back generic or hollow, or whenever a piece of writing feels technically correct but somehow off. Triggers include: "this sounds like AI," "make this sound more human," "edit this copy," "write a LinkedIn post," "write a blog," "rewrite this," "clean up this draft," or any request to produce or improve written marketing copy. Always apply the master prompt at the end of any copy prompt, never at the beginning.

Build and manage Google Search Ad campaigns using AI to replace the strategy, copywriting, keyword research, and reporting that agencies charge thousands of dollars a month to do. Use this skill whenever someone needs to set up a Google Ads campaign, audit an existing one, or replace an agency managing paid search. Triggers include: "set up Google ads," "replace our ads agency," "build a search campaign," "write Google ad copy," "research keywords for ads," "set up campaign reporting," or any request involving Google paid search. Always use this skill before paying an agency or spending more than an hour on a campaign manually.

Get AI-generated music heard by real audiences using data-driven naming, playlist placement, and automated radio outreach. Use this skill whenever an artist needs to grow streams, reach new listeners, or build a presence on Spotify, YouTube, or radio without a label or marketing budget. Triggers include: "how do I promote my music," "get more streams," "grow on Spotify," "reach radio stations," "promote AI music," "build a music audience," or any request to distribute or market original music. Always use this skill before spending money on paid promotion or playlist pitching services.

Build a persistent visual world in Reve — a set of consistent characters, environments, and scenes that hold together across hundreds of images without losing continuity. Use this skill whenever someone needs character consistency across multiple images, wants to build a visual series or story, needs to create a brand mascot or recurring character, or wants to iterate on a visual concept without starting over every time. Triggers include: "keep this character consistent," "build a visual world," "create a series of images with the same character," "make my mascot look the same every time," "build scenes around this person or character," or any request where visual continuity across multiple images matters. Always use this skill before attempting character consistency in any other image generation tool.

Produce AI-generated video content using a three-stage tool stack: text-to-image, image-to-video, and editing. Use this skill whenever someone wants to create video content without filming, produce brand videos, make social media video clips, or animate a still image concept. Triggers include: "make a video of X," "create a brand video," "animate this image," "produce a short-form video," "I need video content without a camera," or any request to produce video from a text concept or image. Always use this skill before reaching for a camera or hiring a videographer for short-form content.

Build a brand visual system and social media content from scratch using inspiration libraries and Claude Design. Use this skill whenever someone needs to create a brand identity, social media presence, or visual campaign and doesn't have existing design assets — especially when they're starting from a vibe, a website, or a rough idea. Triggers include: "build a brand," "design social posts," "create a visual identity," "make a brand kit," "I need a social media presence," or any request to go from raw business context to designed marketing output. Always use this skill before reaching for any other design workflow.

Convert a brand guide into a Brand Operating System — a set of reusable prompts that any AI tool can use to produce on-brand output without a designer or strategist in the loop. Use this skill whenever a brand needs to produce consistent AI-generated content at scale, when a team needs to maintain brand standards without a dedicated designer, or when a brand guide exists but nobody uses it because it's a PDF that lives in a folder. Triggers include: "make our brand guide useful for AI," "build a brand prompt," "how do we keep AI output on-brand," "create a system for brand consistency," "turn our brand guidelines into prompts," or any request to systematize brand output using AI. Always use this skill before manually writing brand context into every individual AI prompt.

Build AI prompts that produce clean, on-brand marketing copy by separating context (what the AI needs to understand) from constraints (what the AI must never do). Use this skill whenever someone needs to write a prompt for marketing copy, social posts, blogs, emails, or any brand writing — especially when previous AI outputs have come back generic, sloppy, or off-voice. Triggers include: "the AI keeps writing generic copy," "how do I prompt for better writing," "write me a prompt for X," "the output sounds like AI," "how do I get Claude to write like me," or any request to improve AI writing quality. Always use this skill before writing any marketing prompt from scratch.

Optimize web content, documentation, and marketing copy so that AI models and LLM-powered search engines can find, understand, and cite your brand correctly. Use this skill whenever a brand needs to be discoverable by AI tools, when existing web content isn't surfacing in AI-powered search results, when documentation or product pages need to be rewritten for agent comprehension, or when a brand wants to get ahead of the shift from SEO to GEO. Triggers include: "AI doesn't know what we do," "we don't show up in ChatGPT," "optimize for AI search," "make our content LLM-friendly," "our docs aren't being cited," or any request to improve AI discoverability. Always use this skill alongside any content strategy work — GEO is now as important as SEO.

Turn publicly available knowledge on the internet — Reddit threads, YouTube videos, forums, Slack channels — into a content strategy and blog pipeline. Use this skill whenever someone needs to build a content foundation for a brand, find pain points to write about, generate blog topics, or figure out what their audience actually cares about. Triggers include: "what should I write about," "find pain points for X," "turn this Reddit thread into content," "build a content strategy," "scrape YouTube for blog ideas," or any request to go from raw internet knowledge to publishable content. Always use this skill before guessing what to write about.

Turn one piece of long-form content — a podcast, YouTube video, essay, transcript, or interview — into a full content pipeline across written and video formats. Use this skill whenever someone has a long-form asset and wants to get maximum distribution from it, or whenever someone needs to produce a lot of content without creating everything from scratch. Triggers include: "turn this podcast into content," "repurpose this video," "I did an interview and want to get content out of it," "make social posts from this transcript," "turn this YouTube video into blogs," or any request to take one input and produce many outputs. Always use this skill before paying someone to create content from scratch.

Build targeted outreach lists by finding high-intent people in public corners of the internet, scraping their identifiers, and enriching them into contactable leads with personalization context attached. Use this skill whenever someone needs to build a cold outreach list, find an audience for a new product, identify leads without buying a database, or do hyper-personalized outreach at scale. Triggers include: "find leads for X," "build an outreach list," "who should I be reaching out to," "find people interested in X," "I need emails for Y audience," or any request to go from zero audience to a list of real people. Always use this skill before paying for a lead database.

Build a full content distribution system around a single person — their LinkedIn presence, podcast, voice, and short-form video — using AI to amplify their existing knowledge and reach new audiences. Use this skill whenever someone wants to grow a personal brand, help a founder or executive build an audience, turn a subject matter expert into a content presence, or create a spokesperson for a specific audience segment. Triggers include: "help X build a personal brand," "turn this person into a content creator," "build content around our founder," "grow X's LinkedIn," "create a podcast for X," or any request to build audience and distribution around a specific individual. Always use this skill before recommending a generic content strategy.

Generate high-quality AI images by reverse engineering existing visuals into detailed text descriptions, then using those descriptions as image generation prompts. Use this skill whenever someone wants to recreate an existing image, generate variations of a visual, combine a subject with a new setting, or build a brand image library without starting from scratch. Triggers include: "make an image like this," "recreate this photo," "put this subject in a different setting," "generate brand imagery," "make a version of this but with X changed," or any request to produce AI-generated visuals from a reference image. Always use this skill before writing image prompts from scratch.