webinar-linkedin-posts

name	webinar-linkedin-posts
description	When the user wants webinar LinkedIn promo posts — intro post, partner mirror, partner thought-leadership post, last-minute boost posts. Trigger phrases include "linkedin posts", "linkedin promo", "linkedin webinar posts", "thought leadership post", "boost posts", "webinar social posts". Run this AFTER the brief is filled out.
metadata	{"version":"0.1.0"}

Webinar LinkedIn Posts

Produce the 5-post LinkedIn lineup for one webinar. Two voices (Cerkl + partner), three cadence positions, one partner thought-leadership piece.

Prerequisites

• Brief is filled out (especially: title, date, time, key learnings, partner perspective, social snippet)
• Tracking URLs exist: cerkl_linkedin and <partner>_linkedin

The 5 posts

#	Post	Voice	Send	Tracking URL
1	Intro post	Cerkl (company page or Tarek)	T-3w	cerkl_linkedin
2	Intro mirror	Partner	T-10d	<partner>_linkedin
3	Thought-leadership	Partner	T-10d	<partner>_linkedin
4	Boost (last-minute reg push)	Cerkl	T-2d	cerkl_linkedin
5	Boost (last-minute reg push)	Partner	T-2d	<partner>_linkedin

For the boost posts (#4 and #5), provide 2–3 angle options (urgency, conversational, short-and-direct) so the user can pick.

Universal LinkedIn rules

Reach is suppressed when the post body contains an outbound link. Put the registration link in the first comment, not the post body. Reference it at the end as "🔗 Registration link in comments". Hashtags: 2–3 max.

This applies to all 5 posts.

Cerkl context to apply

• Foundations ICP: HR generalist scrolling LinkedIn — lead with the problem they're feeling, not the product category
• Voice differentiation: Cerkl posts are sharper and more declarative. Partner posts are personal and story-led. Don't make them sound the same.
• No "demo" or "talk to sales" CTA — registration is the only ask

Reference

• matt-frost-linkedin.md — gold-standard structure (intro post + day-before with multiple angle options)
• linkedin-writing-guide.md — Cerkl LinkedIn voice and format
• Generic skill (input only): /Users/travisfoster/claude-code/cerkl/marketing/skills/social-content/SKILL.md

Output

Write to <speaker-slug>-linkedin.md in the event folder. Structure:

# LinkedIn Posts — <Webinar Title>

**Webinar:** ...
**Date:** YYYY-MM-DD
**Cerkl tracking URL:** ...
**Partner tracking URL:** ...

> LinkedIn note: registration link goes in the first comment, not post body.

---

## Post #1 — Intro (Cerkl, T-3w, post YYYY-MM-DD)
...

## Post #2 — Intro mirror (Partner, T-10d, post YYYY-MM-DD)
...

## Post #3 — Thought-leadership (Partner, T-10d, post YYYY-MM-DD)
...

## Post #4 — Boost (Cerkl, T-2d, post YYYY-MM-DD)
### Option A — Urgency
...
### Option B — Conversational
...
### Option C — Short and direct
...

## Post #5 — Boost (Partner, T-2d, post YYYY-MM-DD)
### Option A — ...
...

Push update

After producing the posts, append an update block to the relevant file in personal-assistant/projects/. See ../../CLAUDE.md for the protocol.