marketing-funnel-analysis

name	marketing-funnel-analysis
description	Analyze, audit, and optimize conversion leaks across TOFU (Top of Funnel), MOFU (Middle of Funnel), and BOFU (Bottom of Funnel)

Marketing Funnel Analysis Skill

When to activate

• Performing growth marketing audits or analyzing traffic dropoffs.
• Redesigning onboarding flows, pricing landing pages, or checkout pipelines.
• Resolving dropoffs in customer acquisition channels.

When NOT to use

• Single-page SEO configuration or static content reviews.
• Implementing developer backend analytics schemas (use tracking skills instead).

Instructions

Analyze acquisition structures across three core layers to identify conversions dropoffs:

1. TOFU (Top of Funnel - Awareness)

• Focus: Organic search traffic, ad impressions, social outreach, click-through rates (CTR).
• Diagnostics: Are we driving high-intent traffic? Is the ad copy aligned with the landing page?
• Action items: Optimize meta tags, refine target keywords, simplify hero headlines.

2. MOFU (Middle of Funnel - Consideration)

• Focus: Email sign-ups, whitepaper downloads, template usage, product demos.
• Diagnostics: Are visitors exploring features? Do we offer compelling hooks?
• Action items: Build contextual lead magnets, display social proof, provide instant value previews.

3. BOFU (Bottom of Funnel - Decision)

• Focus: Pricing clicks, trial starts, checkout completions, churn rates.
• Diagnostics: Is checkout friction too high? Are pricing structures clear?
• Action items: Streamline checkout steps, offer clear refund guarantees, add trust badges.

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Example Audit Protocol

### Funnel Audit Report
- **TOFU Leak**: 3.2% CTR on Google Ads -> Refine headlines to match lander search queries.
- **MOFU Leak**: 85% dropoff between Landing Page and Trial Sign-up -> Add direct "View Interactive Sandbox" widget before email input.
- **BOFU Leak**: 40% checkout bounce rate -> Introduce single-click payment methods (Apple Pay/Google Pay).