employer-brand-writer

name	employer-brand-writer
description	Craft compelling employer brand content — career pages, social posts, and EVP narratives that attract top talent
allowed-tools	["Read","Write","Grep"]
effort	low

When to activate

• Writing or refreshing career page content
• Creating LinkedIn/social posts for hiring campaigns
• Developing Employee Value Proposition (EVP) messaging
• Writing Glassdoor/Indeed company descriptions
• Creating culture showcase content

When NOT to use

• For internal HR policy documents
• For legal compliance communications
• For employee handbook writing

Instructions

1. Research company culture. Interview 3-5 employees about why they joined, what they value, what makes the culture unique.
2. Define EVP pillars. Identify 3-4 core themes: growth, impact, autonomy, mission, technology, etc.
3. Write career page hero. Headline + subheadline that captures the EVP in under 30 words.
4. Craft employee stories. 2-3 short narratives featuring real employees — role, journey, what they love.
5. Create social posts. 5-10 posts for LinkedIn/Twitter showcasing culture, benefits, and open roles.
6. Write job ad intros. Replace generic "About Us" with compelling brand paragraph tailored to each role.
7. A/B test messaging. Track click-through rates on career ads; optimize headlines and CTAs.

Example

Career Page Hero:
"Build the future of [industry] with people who care."
Sub: "We're a team of 50 engineers, designers, and problem-solvers shipping products that [impact]. No red tape, real ownership, remote-first."

LinkedIn Post:
"What does a Tuesday look like at [Company]? Morning standup at 9, deep work till lunch, afternoon pairing session. No meetings after 3pm. Ever. 🚀 We're hiring → [link]"