| name | brand-guidelines |
| description | Create and maintain brand guidelines including visual identity, voice and tone, and usage rules. Use for establishing brand standards, style guides, and ensuring brand consistency across materials. |
| type | reference |
| version | 2.0.0 |
| category | business |
| last_updated | "2026-01-02T00:00:00.000Z" |
| related_skills | ["theme-factory","frontend-design","internal-comms"] |
| capabilities | [] |
| requires | [] |
| tags | [] |
| scripts_exempt | true |
Brand Guidelines
Overview
This skill guides the creation of comprehensive brand guidelines that ensure consistency across all brand touchpoints. A strong brand guideline document serves as the single source of truth for brand expression.
When to Use
- Establishing new brand identity
- Documenting existing brand standards
- Creating style guides for teams
- Ensuring brand consistency across materials
- Onboarding designers and content creators
- Rebranding projects
Quick Start
- Define brand foundation (mission, vision, values, personality)
- Document visual identity (logo, colors, typography)
- Establish voice and tone (writing style, tone variations)
- Create usage examples (do's and don'ts)
- Compile assets (logos, fonts, templates)
# [Brand Name] Brand Guidelines
## Related Skills
- [theme-factory](../../content-design/theme-factory/SKILL.md) - Quick color/font themes
- [frontend-design](../../content-design/frontend-design/SKILL.md) - Web implementation
- [internal-comms](../internal-comms/SKILL.md) - Brand voice in communications
---
## Version History
- **2.0.0** (2026-01-02): Upgraded to v2 template - added Quick Start, When to Use, Execution Checklist, Error Handling, Metrics sections
- **1.0.0** (2024-10-15): Initial release with complete guidelines template, logo usage, color system, typography, imagery, voice and tone, applications
## Sub-Skills
- [Brand Foundation](brand-foundation/SKILL.md)
- [Visual Identity](visual-identity/SKILL.md)
- [Voice]()
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