lead-generation

name	lead-generation
description	B2B demand generation with CAC optimization, multi-channel strategies, and lead qualification frameworks. Use for lead acquisition, nurture campaigns, and conversion optimization. Based on alirezarezvani/Codex-skills.
type	reference
version	1.0.0
category	business
last_updated	"2026-01-19T00:00:00.000Z"
source	https://github.com/alirezarezvani/Codex-skills
related_skills	["content-strategy","seo-optimizer","competitive-analysis"]
capabilities	[]
requires	[]
tags	[]

Lead Generation

Overview

This skill provides comprehensive B2B demand generation capabilities including multi-channel strategies, lead qualification frameworks, CAC optimization, and attribution modeling. Designed for technical services companies targeting engineering decision-makers.

Quick Start

1. Define ICP - Identify ideal customer profile
2. Map funnel - TOFU → MOFU → BOFU stages
3. Select channels - Prioritize by CAC and fit
4. Create assets - Lead magnets, landing pages
5. Launch and optimize - Track, measure, iterate

When to Use

• Building lead generation systems
• Optimizing customer acquisition cost
• Creating lead magnets and landing pages
• Setting up email nurture campaigns
• Qualifying and scoring leads
• Attribution and ROI analysis

Related Skills

• content-strategy - Lead magnet content
• seo-optimizer - Organic lead gen
• competitive-analysis - Market positioning

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Version History

• 1.0.0 (2026-01-19): Initial release adapted from alirezarezvani/Codex-skills

Sub-Skills

• Best Practices
• Error Handling

Sub-Skills

• ICP Framework for AceEngineer
• Firmographics (+3)
• Funnel Stages
• Channel Performance (B2B Engineering) (+1)
• High-Converting Lead Magnets for Engineering (+1)
• Format: [Calculator/Guide/Webinar/etc.] (+5)
• High-Converting Structure (+1)
• Welcome Sequence (New Leads)
• Email 1: Welcome (Immediate)
• Email 2: Value Add (Day 2)