gtm-exec-plan

name

gtm-exec-plan

description

Creates a polished 3-4 page GTM executive brief and plan with a 4-slide PowerPoint deck. Orchestrates market analysis, positioning, competitive intel, channel strategy, and launch planning into exec-ready deliverables. Use when: GTM plan, go-to-market plan, GTM strategy, GTM brief, executive GTM plan, GTM deck, GTM presentation, launch plan deck, product GTM strategy, platform GTM, developer platform GTM, new product GTM.

GTM Exec Plan (PRIME Framework)

Create a polished, executive-ready Go-To-Market brief (3-4 pages) and a 4-slide GTM PowerPoint deck for any new product, feature, or platform initiative. PRIME synthesizes insights from across the GTM skill library into two high-impact deliverables that are ready for leadership review.

When to Use

• Presenting a GTM strategy to leadership or a steering committee
• Kicking off a new product launch and need an executive-ready plan
• Preparing a GTM strategy for a platform play (e.g., ACME Insight Studio, API ecosystem)
• Board or investor readiness for a go-to-market motion
• Quarterly GTM refresh for an existing product line
• Cross-functional alignment on a launch strategy

What You'll Need

Critical inputs (ask if not provided):

• Product or feature name
• One-sentence value proposition
• Target audience (persona, segment, industry)
• Launch timeline or target date
• Top 3 competitors

Nice-to-have (will enrich the output):

• Outputs from other skills: market-analyzer, position-lock, battle-scanner, demand-engine
• Pricing model or tier structure
• Internal stakeholder priorities or constraints
• Partner or ecosystem context
• Win/loss data or customer feedback themes

PRIME Framework

The brief and deck are organized around five executive sections:

Section	What It Covers	Brief Length	Deck Presence
Positioning	Why this product wins: value prop, differentiation, messaging hierarchy	~1 page	Slide 2
Readiness	Market context, competitive landscape, timing rationale	~0.5 page	Slide 2
Impact	Revenue model, target metrics, success criteria, projected outcomes	~0.5 page	Slide 3
Motion	Channel strategy, demand gen approach, partner leverage, enablement plan	~1 page	Slide 3
Execution	Phased timeline, milestones, owners, go/no-go gates	~0.5 page	Slide 4

Process

Step 1: Gather and Synthesize Inputs

If outputs from other skills are available, pull the following:

• From market-analyzer (SCOPE): market size, segment priorities, growth vectors
• From position-lock (PRISM): L0-L3 messaging, positioning statement, proof points
• From battle-scanner (ARMOR): top 3 competitive threats, differentiation matrix, win themes
• From demand-engine (WAVE): channel rankings, budget allocation, content plan

If these are not available, run lightweight inline versions:

1. Market snapshot: size the addressable market in 3 bullets
2. Positioning draft: write a 1-sentence positioning statement + 3 proof points
3. Competitive scan: identify top 3 competitors with 1 strength and 1 weakness each
4. Channel hypothesis: rank the top 3 channels for this audience

Step 2: Write the Executive Brief

Produce a polished 3-4 page document in Markdown with this exact structure:

# [Product Name] Go-To-Market Plan
## Executive Summary (10 lines max)

## 1. Positioning and Differentiation
- Value proposition
- Target buyer persona and segment
- Messaging hierarchy (headline, supporting points, proof points)
- Key differentiators vs. alternatives

## 2. Market Readiness and Competitive Landscape
- Market size and opportunity (TAM/SAM/SOM or qualitative framing)
- Timing rationale: why now
- Competitive overview (table: Competitor | Strength | Our Advantage)
- Risk factors and mitigations

## 3. Impact Model and Success Metrics
- Revenue or adoption targets (30/60/90 day and 6-month)
- Primary KPIs (3-5 metrics)
- Leading indicators to track weekly
- Definition of success for this launch

## 4. Go-To-Market Motion
- Channel strategy with priority ranking
- Demand generation approach
- Sales enablement plan (assets, training, objection handling)
- Partner and ecosystem leverage
- Content and campaign calendar (first 90 days)

## 5. Execution Timeline
- Phase 1: Pre-launch (activities, owners, milestones)
- Phase 2: Launch week (day-by-day runbook summary)
- Phase 3: Post-launch (first 30 days)
- Go/no-go gate criteria
- RACI for key workstreams

Writing rules:

• Write for a VP or C-Suite audience: clear, concise, decisive
• Lead every section with the conclusion, then provide supporting detail
• Use tables and bullets over paragraphs
• No jargon without definition
• Every metric must have a target number or range
• Total length: 3-4 pages when rendered (roughly 1500-2000 words)

Step 3: Generate the 4-Slide PowerPoint Deck

Use the ppt-deck-generator skill or python-pptx directly to create a polished .pptx file.

Slide 1: Title Slide (Dark background)

• Product name in large white text
• Subtitle: "Go-To-Market Strategy"
• Date and presenter name
• Company or team logo area

Slide 2: The Opportunity (Light background)

• Left column: Market context (size, timing, why now) in 3 concise bullets
• Right column: Positioning statement + 3 key differentiators
• Bottom strip: Competitive snapshot (3 competitors, 1 line each)
• Section label: "Positioning and Readiness"

Slide 3: The Plan (Light background)

• Left column: Top 3 channels with expected contribution (visual bars or percentages)
• Right column: Success metrics with targets (metric cards: name, target, timeline)
• Bottom strip: Partner/ecosystem leverage (1-2 lines)
• Section label: "Motion and Impact"

Slide 4: The Timeline (Light background)

• Horizontal timeline or phased layout: Pre-launch, Launch, Post-launch
• Key milestones with dates
• Go/no-go gate markers
• Owner assignments for each phase
• Section label: "Execution Roadmap"

Deck design rules:

• Use the ppt-deck-generator color palette (navy dark_bg, primary blue accent, teal accent2)
• Segoe UI font family throughout
• Maximum 30 words per slide section
• Every slide must have one clear takeaway in the title
• No generic titles: use specific, insight-driven headlines (e.g., "Developer Ecosystem is a $2.4B Opportunity" not "Market Overview")

Step 4: Quality Checklist

Before delivering, verify:

• Executive summary can stand alone as a 1-minute verbal pitch
• Every section leads with the conclusion
• All metrics have specific targets
• Competitive table has real differentiators (not generic)
• Timeline has actual dates (not "TBD")
• Deck slides pass the "5-second scan" test (key message visible immediately)
• No orphan sections (every claim links to an action)
• Total brief length: 3-4 pages

Output

Save to:

• outputs/gtm-plan-[product]-[YYYY-MM-DD].md (the executive brief)
• outputs/gtm-plan-[product]-[YYYY-MM-DD].pptx (the 4-slide deck)

Deliverables:

1. PRIME Executive Brief: 3-4 page GTM plan covering positioning, readiness, impact, motion, and execution
2. GTM Strategy Deck: 4-slide PowerPoint ready for leadership presentation
3. Execution Timeline: Phased roadmap with milestones and owners (embedded in both deliverables)

Chain Connections

• Feeds from: market-analyzer, position-lock, battle-scanner, demand-engine, journey-architect
• Feeds into: launch-command (the brief becomes the launch input), enablement-forge (generates sales assets from the plan), launch-pulse (metrics framework from the impact model)
• Enhanced by: Run signal-radar first for market signals, whitespace-finder for opportunity framing
• Deck generation: Uses ppt-deck-generator skill for PowerPoint output