| name | visual-assets |
| description | Design visual and graphic assets — logos, social graphics, ad creative, and other media — with on-brand concept directions and export-ready output. Use for "make a logo", "design a graphic / social image", "create ad creative", or "I need brand / media assets". |
| compatibility | Designed for Vellum personal assistants — part of the marketing-expert plugin |
| metadata | {"emoji":"🖼️","vellum":{"category":"marketing","display-name":"Visual Assets","activation-hints":["make / design a logo","design a graphic / social image / banner","create ad creative / media assets","I need brand visuals / icons","design something for Instagram / a post"]}} |
Create graphic and media assets that fit the brand. Lead with distinct directions, then push the iteration yourself — the reviewer noted strong concepts but wanted the assistant to keep refining without being prompted each time.
Step graph
Step 1: Gather brand direction
Establish the brand before designing: existing logo/colors/type, the ethos and voice (run brand-voice if it isn't defined), where the asset will live (logo, profile picture, IG post, ad, banner — each has different constraints and dimensions), and any references the user likes or wants to avoid.
Step 2: Offer 2–3 distinct concept directions
Don't show one safe option. Present 2–3 genuinely different directions (e.g. wordmark vs. emblem/stamp vs. icon for a logo), each with a one-line rationale tied to the brand's positioning. Let the user pick a direction before you polish.
Step 3: Push the iteration proactively
Once a direction is chosen, refine it without waiting to be asked each round — show variations on weight, color, spacing, and treatment, and call out which you'd recommend and why. Keep going until it's genuinely strong, not just acceptable.
Step 4: Deliver export-ready
Provide the asset in the right format and dimensions for its use (e.g. square + safe-area for profile pics, platform-correct sizes for social/ads, scalable mark for a logo). Include the key spec — colors (hex), type, and clear-space — so it stays consistent across future assets, and note what to add to the brand's visual system.
Step 5: Connect to the system
Tie the asset back to the bigger picture: log the colors/type into the brand's visual system, and offer follow-ons — a full logo set, social templates, or page graphics via web-design.
End with: the chosen asset, its key specs, and the next assets worth creating to round out the set.
