When the user wants to analyze Meta Ads, Facebook Ads, Instagram Ads, Meta Ads CLI data, Triple Whale, Northbeam, paid social attribution, business goals, NCROAS, MER, CPMr, cost per 1,000 accounts reached, spend allocation, ROAS, CPA, CPM, CPC, CTR, frequency, creative fatigue, budget fragmentation, anomalies, scaling opportunities, campaign structure, or connected Meta MCP/API data. For spreadsheet exports and daily KPI tables, use paid-social-kpi-exporter.
When the user wants to export Meta Ads or paid social data into a spreadsheet, create daily or weekly KPI reports, calculate CPMr, cost per 1,000 accounts reached, CPM, CPC, CTR, CVR, CPA, ROAS, MER, spend pacing, blended CAC, or produce CSV-ready reporting tables. For strategic account diagnosis, use meta-performance-analyst.
When the user wants to set up or update VibeMarketer context for a DTC brand, business goals, attribution targets, Triple Whale or Northbeam targets, paid social account, product, offer, UGC workflow, Meta Ads analysis, KPI reporting, creative taxonomy, reporting preferences, customer language, unit economics, or brand positioning. Use this before meta-performance-analyst, paid-social-kpi-exporter, ugc-script-writer, and creative-angle-lab.
When the user wants new paid social creative angles, hook banks, UGC briefs, TikTok or Meta ad concepts, creative testing matrices, performance creative strategy, offer angles, customer objection angles, top-spending creative analysis, Gemini image or video breakdowns, awareness-level mapping, avatar mapping, or ways to turn reviews and ad data into new tests. For finished scripts, use ugc-script-writer.
When the user wants direct-response UGC scripts, TikTok scripts, Reels scripts, Shorts scripts, creator briefs, native-feeling organic video ads, hooks, voiceovers, product demos, testimonial-style scripts, or performance creative scripts for a DTC product. For new angle generation before scripting, use creative-angle-lab.