Comprehensive playbook for running a profitable dropshipping store targeting Indian buyers. Covers pricing tiers, COD/RTO management, GST, regional language strategy, festival calendar, courier choice, supplier sourcing (IndiaMART/Meesho/AliExpress),…
Decision framework for whether a product can profitably scale on Meta Ads to Indian buyers. 7-axis scoring (each 1-5), GO threshold, and concrete tests to apply per axis. Used by product-research before any launch is approved.
The Break-Even Calculator (BEC) model and Product Arsenal tracking schema from the Ecom Edge Product Arsenal workbook. Concrete formulas for Target CPP, breakeven quantity, net-profit margin accounting for RTO + delivery rate. Used by product-research…
The anatomy of high-converting Shopify product pages and home pages for Indian D2C — what goes where, the buying-psychology order, rich-description construction, and the per-page checklists. Used by store-manager when building or enriching any product page or…
Concrete rules for reorder timing, festival stock multipliers, dead-stock identification, low-stock display thresholds, and inventory display caps. Used by inventory-planner every daily run — never decide by feel.
Pre-approved WhatsApp Business and email templates for every customer-facing intent — COD confirmation, NDR follow-up, refund, abandoned cart, post-purchase NPS, win-back, festival broadcasts. Hinglish + English variants. Used by customer-support,…
Concrete scale, maintain, kill, and refresh rules for Meta Ads. Covers learning phase, daily decisions, scaling cadence, kill thresholds, and creative fatigue triggers. Used by ads-manager every daily run — never decide by feel.
The brief template every ad creative must satisfy before generation. Used by creative-studio to refuse half-baked requests and to keep output consistent. If a brief is missing required fields, demand them before producing assets.