business-knowledge

name

business-knowledge

description

Business knowledge for product designers covering business fundamentals, product metrics, growth & monetization, stakeholder communication, and industry domain expertise. Use when making product decisions that involve business models, revenue, pricing, KPIs, funnels, retention, growth loops, conversion optimization, churn, upselling, executive communication, OKRs, ROI, business cases, market analysis, competitive intelligence, regulatory compliance, or customer segmentation. Triggers on: business model, revenue, pricing, unit economics, CAC, LTV, churn, TAM, SAM, SOM, KPI, funnel, cohort, retention, DAU, MAU, north star metric, product-market fit, growth loop, conversion, onboarding optimization, upsell, cross-sell, pricing page, business case, ROI, OKR, budget, risk, trade-off, opportunity sizing, GDPR, compliance, competitive intelligence, market research, go-to-market.

Business Knowledge

Apply business thinking to product design decisions. Every design choice has business implications — understand them.

When to load references

User's task involves	Load
Business models, revenue, pricing, unit economics, market sizing, competitive positioning, go-to-market	.claude/skills/business-knowledge/business-fundamentals.md
KPIs, funnels, cohorts, retention, engagement, north star metric, product-market fit, analytics	.claude/skills/business-knowledge/product-metrics.md
Growth loops, conversion optimization, onboarding, upselling, churn reduction, pricing pages	.claude/skills/business-knowledge/growth-monetization.md
Business cases, executive presentations, OKRs, budgets, risk assessment, trade-off analysis	.claude/skills/business-knowledge/stakeholder-communication.md
Industry trends, regulations (GDPR/CCPA), domain expertise, competitive intelligence, market research	.claude/skills/business-knowledge/industry-domain.md

Core principle

Design decisions must be justified in both user value AND business value. Ask:

• What user behavior does this drive?
• How does that behavior map to a business metric?
• What is the expected impact on revenue, retention, or acquisition?

Quick reference: key frameworks

• Business Model Canvas — value prop, channels, revenue streams, cost structure
• Unit Economics — CAC < LTV (target 3:1 ratio), payback period
• Pirate Metrics (AARRR) — Acquisition, Activation, Retention, Revenue, Referral
• North Star Metric — the single metric that best captures the value you deliver
• RICE Scoring — Reach x Impact x Confidence / Effort for prioritization