| name | hormozi-launch-campaigns |
| description | This skill should be used when the user asks to plan or adapt a live launch, VSL funnel, affiliate campaign, event-style promo sequence, or registration-to-upsell page flow. |
Hormozi Launch Campaigns
Design launches, affiliate systems, VSL funnels, and page-flow orchestration.
Use Cases
- Plan a live launch funnel for this product
- Build the affiliate rollout and prize structure
- Map the registration-to-upsell page flow
Primary Outputs
- launch architecture/calendar
- page-flow and VSL map
- affiliate plan
- run-of-show and launch ops brief
Hard Boundaries
- Not evergreen acquisition by default
- Not generic ad work outside launch context
- Not standalone pricing/closing except launch-specific adaptations
Composition
- Composes with:
hormozi-offers, hormozi-lead-nurture, hormozi-closing
- Preferred sequence: Use when the work is explicitly launch, campaign, event, funnel, or affiliate driven.
Source Loading Rules
- Start with
references/framework.md.
- Then open
references/source-map.md for exact source ownership and sibling handoffs.
- If local raw source markdown exists under
references/raw/, use it selectively.
- Do not dump long source excerpts into the response.
Required Assets
- launch-calendar
- affiliate-brief
- page-flow-map
- run-of-show-template
Trigger Examples
- Plan a live launch funnel for this product
- Build the affiliate rollout and prize structure
- Map the registration-to-upsell page flow
Non-Trigger Examples
- Improve evergreen churn
- Diagnose what stage our business is in
