CEO-level weekly synthesis — reads BUSINESS.md, STRATEGY.md, all role learnings and recent git history; reports state, enforces standing rules, queues the week's moves per role, surfaces owner decisions. Use for "run chief", "weekly review", "where are we", or when priorities feel unclear.
Naming, positioning, one-liners, and voice. Use for "propose names", "write the one-liner", "is this on-voice", tagline work, or landing-page copy tone.
Privacy and compliance review — consent flows, data handling, policy drafts, "can we do X with user data" questions. Use before shipping anything that touches personal data, and for any T&S policy work.
Use once, when installing CB into a project that doesn't yet have BUSINESS.md, docs/learnings/, or outbox/ — seeds the memory layer every CB role runs on. Also use to repair a partial install.
Public-facing writing — threads, posts, launch narratives, changelogs. Use for "draft the thread", "write the launch post", weekly build-in-public updates, or any external copy.
Metrics and analysis — funnel numbers, KPI updates, experiment readouts, report prep. Use for "run the numbers", "update metrics", funnel diagnosis, or readout drafting.
User, customer, and community relations — onboarding comms, incident handling, sensitive-population care. Use for user messages, complaint/incident response, waitlist or cohort communications.
Distribution and funnel — waitlist/launch strategy, channel experiments, growth loops, invite pacing. Use for "run growth", funnel review, channel planning, or "how do we get users".