cold-outreach-sequencer

name	cold-outreach-sequencer
description	Draft a personalized 5-touch cold outreach sequence for email, LinkedIn, or Twitter/X DM. Each touch includes personalization variables, subject line A/B options, and reply-trigger templates. Triggers on: cold outreach, email sequence, LinkedIn outreach, DM sequence, founder outreach.
triggers	["cold outreach","email sequence","LinkedIn outreach","DM sequence","founder outreach"]

cold-outreach-sequencer

Draft a personalized multi-touch outreach sequence across email, LinkedIn, or Twitter/X DM. Produces five touches calibrated for a solo founder doing early sales — not a bulk-send tool.

When to use this skill

• Early sales (pre-CRM): reaching out to first 50–100 prospects manually.
• Partnership outreach: approaching potential integration partners or co-marketing.
• Investor outreach: seed-round cold intros to angels or pre-seed VCs.
• Conference follow-up: converting "nice to meet you" into a real conversation.

When NOT to use this skill

• Warm intros exist: if you have a mutual connection, use the intro. Cold outreach is a fallback, not a preference.
• Existing customer expansion: use a customer success playbook, not a cold sequence.
• Mass blasts over 500 recipients: this skill produces personalized sequences. For bulk send, use a dedicated email platform with merge fields.

Inputs

• ICP description: target role, company size, industry, specific pain point.
• Value proposition: 1–2 sentences on what you solve and for whom.
• Sender bio: your role and a one-line credibility hook (e.g., "founder, ex-Stripe eng, shipped X to 1000 companies").
• Channel: email / LinkedIn / Twitter DM (affects tone and length).

Outputs

The skill emits a per-channel sequence. Default contract:

Channel	Default touch count	Touches used	Channel notes
Email	5	1–5	Full sequence (intro → value-add → social proof → break-up → long-tail)
LinkedIn (connect + InMail)	5	1–5	Same cadence as email; connection note replaces Touch 1 subject line
Twitter / X DM	2	1 + 4	Norm of the channel — only intro + break-up; skip touches 2-3 + 5
Cold call follow-up	3	1 + 4 + 5	Phone-call touch 0 → email intro → break-up → long-tail re-engage

The 5-touch sequence below is the default for email and LinkedIn. For Twitter/X DM, the implementer omits touches 2, 3, and 5. For cold-call follow-up, the implementer renders touches 1, 4, and 5 only.

Five-touch sequence table (email/LinkedIn — base contract):

Touch	Day	Subject / Opening	Body	Personalization variables	Reply trigger
1	0	[subject A / B]	[intro body]	{{first_name}}, {{company}}, {{recent_trigger}}	"Does this resonate?"
2	3	[subject A / B]	[value-add body]	{{pain_point}}, {{data_point}}	"Curious if you've seen this"
3	7	[subject A / B]	[social proof body]	{{mutual_connection}}, {{case_study}}	"Would this be useful?"
4	14	—	[break-up body]	{{first_name}}	"Worth a conversation?"
5	30	[subject A / B]	[long-tail re-engage]	{{trigger_event}}	"Thought of you when I saw this"

See references/sequence-templates.md for full body templates with {{variable}} placeholders per touch.

Channel notes

• Day 30 re-engage (Touch 5): email-only. LinkedIn and Twitter/X have lower tolerance for follow-ups beyond 14 days.
• LinkedIn: skip formal subject lines; use a one-line opening hook. Keep body under 150 words per message.
• Twitter/X DM: 250 chars per message. Tone: conversational, not sales-y. Touches 1 and 4 only; do not run a 5-touch DM sequence.

Personalization Variables

Variable	Description	How to source
{{first_name}}	Prospect's first name	LinkedIn / email signature
{{company}}	Their company name	LinkedIn / website
{{recent_trigger}}	A recent event (funding, launch, job posting)	Crunchbase / LinkedIn / Google alerts
{{mutual_connection}}	A shared connection	LinkedIn 2nd-degree / Twitter follows
{{pain_point}}	Specific pain inferred from their role/company	ICP research + interview synthesis
{{data_point}}	An industry stat or benchmark relevant to them	Public research, your product data
{{case_study}}	A brief result from a similar customer	Your own case study or a public benchmark
{{trigger_event}}	An event that makes re-engagement natural (new role, funding)	LinkedIn alerts

Example

ICP: Engineering managers at Series A startups. Value proposition: Automated weekly engineering digest delivered in Slack. Sender: Founder, ex-Stripe, shipped developer tools to 800 companies. Channel: Email.

Touch 1 (Day 0) — Intro:

Subject A: "Your deployment metrics — quick question" Subject B: "EMs at [Company size]-person startups"

Hi {{first_name}},

I saw {{company}} just raised a Series A — congrats. Curious: how does your team currently track deployment frequency for your Friday leadership update?

We built a Slack bot that automates that digest. Happy to share what we've learned. Worth 15 minutes?

[Name]

Touch 4 (Day 14) — Break-up:

Hi {{first_name}}, not getting a response usually means bad timing or not the right fit. Either is fine. If deployment metrics ever become a priority, I'm happy to reconnect.

References

See references/sequence-templates.md for all five touch body templates with full {{variable}} markup.

How it composes with other Walter-OS skills

• Downstream of customer-interview-synthesizer: ICP description and pain point language come directly from interview synthesis output.
• With pricing-experiment: the Day 3 value-add touch can reference a pricing page or benchmark that comes from the pricing experiment output.
• With content-writer: the Day 3 touch references a blog post or case study; content-writer drafts that asset.
• With weekly-review-coach: outreach metrics (reply rates, meetings booked) tracked as a sales KR in the weekly check-in.