| name | social-media-review |
| description | This skill should be used when the user asks to "review my social media", "check my socials", "how do I look on social media", "clean up my online presence", "is my Instagram/Twitter/Facebook okay for employers", or "social media audit". Provides a lightweight, approachable social media review through the eyes of a recruiter or employer. Especially useful for graduates, early career, and anyone re-entering the job market. |
| tags | social-media, audit, review, instagram, twitter, facebook, tiktok, graduate, online-presence, recruiter |
Social Media Review
A quick, friendly check of your social media through a recruiter's eyes. Find out what's helping, what's hurting, and what to fix - without the full employer footprint deep-dive.
Capabilities
| # | Capability | When to Use |
|---|
| 1 | Quick Social Scan | Fast review across all your platforms |
| 2 | Platform Deep-Dive | Detailed review of one specific platform |
| 3 | Privacy & Cleanup Guide | What to lock down, delete, or change |
Quick Start
"Review my social media before I start applying"
"Is my Instagram okay for employers to see?"
"Check my Twitter for anything that might look bad"
"I'm a graduate - what should I clean up online?"
"How do I look on social media to a recruiter?"
Accessibility
At skill start, check for career-helper-preferences.md in the current working directory using the Glob tool. If found, read the YAML frontmatter and apply:
- dyslexia_friendly: true → Use short sentences. Number all lists and options (never unnumbered). One decision per message. No idioms or metaphors — use plain replacements. Explicit signposting at every transition ("Step 2 of 3. Next: privacy cleanup."). Refer to saved files by description, not filename. Repeat key details (platform names, usernames) — do not assume the user remembers from earlier messages.
- colour_blind: true → Never use colour alone to convey meaning. Use labels, text, or icons for all status indicators.
If no preferences file exists and this skill was invoked directly (not dispatched by Tim): ask once — "Do you have any accessibility preferences I should know about? For example, if you're dyslexic I can adjust how I format things." If yes, save to career-helper-preferences.md using the format documented in the Tim skill before continuing. If the user declines or says no, proceed without creating the file.
These rules apply to all communication with the user and to the formatting of output documents.
How It Works
Unlike the full /employer-footprint analysis (which runs 8 parallel research agents, maps company culture, and produces a scored dashboard), this skill is lighter, faster, and more conversational. Think of it as a quick health check rather than a full medical.
Best for:
- Graduates and early career professionals cleaning up before their first job search
- Anyone who hasn't thought about their social media from an employer's perspective
- A quick check before hitting "apply"
- People who want practical cleanup advice, not a formal report
For a comprehensive analysis with scoring, company culture mapping, CV cross-referencing, and interview question generation, use /employer-footprint instead.
Input Gathering
Collect the following via AskUserQuestion:
Question 1: Platforms
"Which social media platforms do you use? Share your usernames or URLs for any you'd like me to check:"
- Instagram handle
- Twitter/X handle
- Facebook (note: I can only check public content)
- TikTok handle
- LinkedIn URL
- YouTube channel
- Any others (Snapchat, Reddit, BeReal, Threads, etc.)
Question 2: Privacy Awareness
"Do you know which of your accounts are set to public vs private?"
Question 3: Context (optional, helps focus the review)
"Are you targeting any specific type of role or industry? Some industries care more about social media than others."
1. Quick Social Scan
What you need: Social media handles (at least 2-3 platforms)
Load: @references/social-scan-methodology.md
A fast recruiter-eye review across all provided platforms:
What Gets Checked
| Check | Why It Matters |
|---|
| Profile photos | First visual impression - professional enough? |
| Bios | What does your one-liner say about you? |
| Public posts (recent 20-30) | Tone, content, anything an employer would notice |
| Privacy settings | Is personal content actually private? |
| Searchability | Can you be found by name? Is there name confusion? |
| Cross-platform consistency | Same name/photo/story, or contradictory? |
What We Flag
GREEN flags (things that help):
- Professional-looking profiles
- Industry-relevant content or interests
- Consistent personal brand across platforms
- Evidence of hobbies, creativity, or community involvement
AMBER flags (worth considering):
- Excessive partying photos (public)
- Political content that could polarise
- Inactive/abandoned profiles that look dated
- Inconsistent information across platforms
RED flags (fix before applying):
- Offensive language, slurs, or discriminatory content
- Drug references or illegal activity
- Aggressive or confrontational interactions
- Sexually explicit public content
- Complaints about current/former employers
- Inconsistencies that suggest dishonesty
Important: Having a social life is normal and healthy. Recruiters are not looking for robots. They are checking that nothing raises serious concerns. A photo at a festival is fine. A photo doing something illegal is not.
Output
Results presented in conversation with clear, actionable recommendations. Optionally saved to {name-slug}-social-media-review.md if the user wants a file.
2. Platform Deep-Dive
What you need: Username/URL for one specific platform
Load: @references/social-scan-methodology.md
A detailed review of one platform. Useful when you know a specific account needs attention.
Platform-Specific Focus
Instagram:
- Public vs private status
- Profile photo and bio
- Grid aesthetic and content themes
- Stories highlights (if public)
- Tagged photos (can others tag you in content you don't control?)
- Comment tone on others' posts
Twitter/X:
- Bio and profile presentation
- Recent tweets (last 50): tone, topics, controversy
- Retweets and likes (what you amplify matters)
- Replies (constructive or combative?)
- Ratio of professional to personal content
- Old tweets that might resurface
Facebook:
- Privacy settings (what's actually public?)
- Profile and cover photos
- Public posts and check-ins
- Group memberships (visible to others?)
- Tagged photos and posts by others
- About section accuracy
TikTok:
- Account privacy status
- Content themes and tone
- Comments on others' videos
- Profile bio and presentation
LinkedIn (redirects to /linkedin-coach for full audit):
- If user asks for a LinkedIn review, recommend
/linkedin-coach for a comprehensive professional audit
- This skill focuses on the "social" platforms recruiters check informally
Other platforms (Reddit, YouTube, Threads, etc.):
- Username searchability
- Public content review
- Comment history tone
Output
Detailed findings for the specific platform, presented in conversation.
3. Privacy & Cleanup Guide
What you need: List of platforms used (handles not required for this capability)
Load: @references/privacy-cleanup-guide.md
A practical guide to locking down and cleaning up your social media:
- Platform-by-platform privacy settings walkthrough
- What to make private vs what to leave public
- How to find and review old posts efficiently
- Google yourself: how to check what employers will find
- Managing tagged content you don't control
- Deactivation vs deletion vs privacy (when to use each)
- Building a positive public presence alongside cleanup
Output
Privacy guide presented in conversation. Optionally saved to {name-slug}-social-cleanup-guide.md.
Career Stage Adaptation
This skill adapts its tone and focus based on who is using it:
| Career Stage | Tone | Focus |
|---|
| Graduate / Apprentice | Friendly, non-judgemental, reassuring | University era content, party photos, immature posts. Normalise having a social life while showing what to tidy up. |
| Early Career (1-5 years) | Practical, direct | Professional vs personal balance, building a positive presence |
| Mid-Career | Professional, efficient | Quick scan for anything that doesn't match their seniority |
| Career Returner | Supportive, encouraging | Outdated profiles, dormant accounts, refreshing presence |
| Experienced / Senior | Respectful, focused | Thought leadership positioning, legacy content from earlier career |
Graduate-Specific Guidance
For graduates and early career users, include:
- "Everyone has this stuff" - Normalise that university social media exists. Don't catastrophise.
- "Here's what actually matters" - Most recruiters spend 30 seconds. Focus on what they'll actually notice.
- "Quick wins" - 5 things you can fix in 10 minutes that make the biggest difference.
- "Leave these alone" - Content that's fine to keep (having friends, hobbies, and a life is not a red flag).
- "The 3-second test" - If a recruiter glances at your profile for 3 seconds, what impression do they get?
Output Standards
- UK English throughout (unless US role context)
- No emojis - Professional tone
- Non-judgemental - Flag issues objectively, don't moralise
- Actionable - Every flag comes with a specific fix
- Privacy-conscious - Only analyse publicly available content
- Proportionate - Don't catastrophise minor issues
Tone of Voice
- Address the user as "you", not by name: "Your LinkedIn looks strong" not "Bethan's LinkedIn looks strong" — default to second person for warmth and engagement; occasional name use is fine for emphasis
- Avoid hyperbole and cinema poster phrasing (not "game-changing", "revolutionary", or "supercharge your career")
- Use the Oxford comma (serial comma: "skills, experience, and qualifications")
- Never use em dashes. Use commas, semicolons, colons, or full stops instead
Relationship to /employer-footprint
This skill is the lightweight version of the social media audit within /employer-footprint:
| Feature | /social-media-review | /employer-footprint |
|---|
| Social media check | Yes | Yes (deeper) |
| Google presence search | Basic | Comprehensive |
| CV cross-reference | No | Yes |
| Company culture mapping | No | Yes |
| Scored dashboard (1-10) | No | Yes |
| Interview questions | No | Yes |
| Parallel research agents | No | Yes (8 agents) |
| Best for | Quick check, graduates | Full pre-application audit |
Upgrade path: After a social media review, suggest /employer-footprint for users who want the full analysis:
"Want a deeper analysis? /employer-footprint produces a full scored dashboard, cross-references your CV, and if you have a target company, maps your presence against their values."
Related Skills
After cleaning up your social media:
- /linkedin-coach - Full LinkedIn profile optimisation (the professional platform)
- /employer-footprint - Complete digital footprint analysis with scored dashboard
- /application-optimiser - Research companies and optimise your CV
- /interview-master - Prepare for interviews
Social Media Review v1.0.0 | Career Helper Plugin | Prosper AI Consulting, UK
