da-content

name	da-content
description	Reference for producing Adobe Document Authoring (DA, da.live) and Edge Delivery Services (EDS, aka aem.live/Helix) compatible content. Use whenever generating HTML for DA upload, uploading media binaries to DA, publishing to aem.live, or driving the DA admin API (auth, source PUT, preview/publish). Covers block HTML format (canonical div-class form and accepted table alternate), section structure, page/section metadata, icons, links, images, default content, document skeleton constraints, block cell content normalization, the DA Source API contract, IMS auth, media storage, supported formats, Media Bus vs Content Bus delivery, and silent-failure rules that corrupt content.
license	Apache-2.0
metadata	{"version":"1.0.0"}

DA + EDS content reference

A reference skill — not a workflow. Use it whenever you need to know what the rules are for generating, uploading, or delivering content through Adobe Document Authoring (DA) and Edge Delivery Services (EDS).

This skill consolidates rules from three primary surfaces. Load the reference for the task at hand:

Doing	Read
Generating HTML for DA upload	references/html-content.md
Uploading images, video, PDFs, fonts	references/media.md
Hitting the DA admin API, auth, preview/publish	references/platform.md
Re-verifying asset boundary behavior empirically	references/fixtures/README.md

Every factual claim in the references is tagged [verified] (read from code or observed empirically) or [assumed] (inferred from documentation without direct verification).

When to use this skill

Invoke this skill whenever you are:

• Generating HTML that will be uploaded to DA (admin.da.live/source/...).
• Uploading any binary (PNG, JPG, SVG, MP4, PDF, WOFF2) to DA.
• Calling admin.da.live (Source API) or admin.hlx.page (preview / publish API) directly.
• Reading a DA-stored HTML document and modifying it before re-upload.
• Diagnosing why a generated page renders incorrectly on aem.page / aem.live (silent failures: about:error images, missing meta tags, blocks rendering as plain HTML without their JS or CSS).

When NOT to use this skill

• Writing block JS or CSS for a project — use building-blocks. This skill covers the content side, not the code side.
• Universal Editor, structured-content authoring, or AEM Cloud Service (Java / OSGi / JCR). Out of scope.

Related Skills

• da-auth — Obtain the IMS token needed for every admin.da.live and admin.hlx.page call. Invoke before any operation in this skill that needs DA_TOKEN.
• generate-import-html — Generates DA-compliant HTML for imported pages; this skill is the rule reference for what that HTML must look like.
• page-import — Orchestrates full page imports into canonical EDS block format. Reads this skill for the DA-side rules.
• snowflake — Static-to-EDS overlay conversion. Loads this skill alongside its own methodology for DA HTML and admin API rules.

Minimal upload example

The most common operation — upload an HTML document to DA. Shows the non-obvious rules in one place: multipart/form-data body, field name data, blob with text/html type, Bearer IMS token, then a separate preview call to make the page reachable at aem.page. See references/platform.md for the full contract and references/html-content.md for what the HTML payload must look like.

# Use $DA_TOKEN from the da-auth skill, or read a cached token file directly.
# See platform.md §3 for the cache locations the various Adobe DA tools use.
TOKEN="${DA_TOKEN:?invoke the da-auth skill to obtain a DA admin token}"

# 1. Upload HTML — note multipart with field name "data" (other names silently fail)
curl -X PUT \
  -H "Authorization: Bearer $TOKEN" \
  -F "data=@./page.html;type=text/html" \
  "https://admin.da.live/source/{org}/{repo}/path/to/page.html"

# 2. Trigger preview — required separate step, path WITHOUT .html extension
curl -X POST \
  -H "Authorization: Bearer $TOKEN" \
  "https://admin.hlx.page/preview/{org}/{repo}/main/path/to/page"

# 3. Optional: publish to aem.live
curl -X POST \
  -H "Authorization: Bearer $TOKEN" \
  "https://admin.hlx.page/live/{org}/{repo}/main/path/to/page"

Image binaries upload the same way (PUT to admin.da.live/source/...) but do NOT need their own preview/publish call — they're served directly from content.da.live once uploaded. They DO get pulled into Media Bus (content-addressed, with responsive variants) when a document that references them is previewed — see references/media.md §2 for the asset lifecycle.

The 11 silent-failure rules

These rules, if violated, produce broken content without any error from DA, the pipeline, or the renderer. Memorize them; verify them in generated output before upload.

1. DA HTML is a body fragment. No <!DOCTYPE>, no <html>, no <head>, no <script>, no <style>, no inline style= attributes. The pipeline injects head/scripts/styles from Code Bus at delivery. → html-content.md §1

2. Block class encodes block identity (canonical div form). The outermost <div> carries class="<block-name> [<variant>…]". The first class token is the block name and resolves to /blocks/<name>/<name>.{js,css}. For the accepted table-form alternate, the header is <tr><td colspan="N">Name</td></tr> where N matches the cell count of the widest content row; single-column blocks may omit colspan. Misshapen blocks (missing div class, multi-column table missing colspan, empty header cell) render as plain HTML without block JS or CSS. → html-content.md §3

3. Block names use alphanumeric + single hyphens only. No underscores, no double dashes, no digit-first names. Variants in div form: extra class tokens after the name (class="hero cta center"). Variants in table form: parentheses after the name (Hero (cta, center)). Both normalize identically via toBlockCSSClassNames. → html-content.md §3

4. Page Metadata block name is exactly metadata. Div form: class="metadata" (single lowercase token). Table form: header text Metadata (case-insensitive). Misspellings on either side are silently ignored — no <meta> tags emitted. → html-content.md §5

5. <img src> URLs must be reachable from EDS preview infrastructure. The preview step fetches every <img src> and <source srcset> URL, content-hashes the bytes, and stores them in Media Bus — that's how the delivered page gets responsive <picture> variants. Any URL that doesn't return image bytes (DNS failure, 4xx/5xx, HTML response, timeout > 5s) produces <img src="about:error">. Host-less paths (repo-relative /path/foo.png, document-relative ./foo.png) also fail because the ingester has nothing to fetch. External URLs work fine and are sideloaded on first preview. → media.md §2, html-content.md §9

6. Pre-upload binaries only when you need URL stability. Sideloading means you do NOT need to upload an image to DA before referencing it from your HTML — any reachable URL works. Pre-upload (to /media/<scope>/<file>) when you want the binary under DA's control: immune to third-party host changes, addressable by a stable content.da.live URL, and re-fetched into Media Bus on each preview. → media.md §2.5, media.md §13.2

7. DA Source API requires multipart/form-data with field name data. Other field names (file, image) return 200 OK with no file written. → platform.md §2

8. SVG hard cap is 40 KB. PNG/JPG/AVIF/WEBP cap is 20 MB. MP4 cap is 36 MB. Over-cap SVGs cause the preview POST to fail with 409 AEM_BACKEND_FETCH_FAILED ("Images N have failed validation"); pre-check sizes before upload. → media.md §6.1

9. Preview / publish is a required separate step. Uploading to DA does NOT make the document visible at aem.page / aem.live. POST to admin.hlx.page/preview/... then /live/... after upload. → platform.md §6

10. IMS tokens expire silently with 401 + empty body. Dev tokens last 24 hours. Always pre-flight expiry against expires_at in the cached token file (~/.aem/da-token.json for da-auth, .hlx/.da-token.json for @adobe/aem-cli) before a long upload run. → platform.md §3

11. Block cell content uses stricter inline-tag normalization than default content. Inside block cells, the pipeline rewrites <b>/<i>/<s>/<mark>/<kbd> to their semantic equivalents (<strong>/<em>/<del>/<em>/<code>), strips <span> and <ins>, and applies positional rules to <br>. Visual styling survives the rewrites but CSS selectors targeting the original tags or stripped classes stop matching. Generate cell content using only the §3.9 preserve list to avoid silent reshaping. → html-content.md §3.9

Glossary

Terms used across all three references.

• Admin API — https://admin.hlx.page/<action>/... endpoint family. Controls document lifecycle (preview, publish, status). Distinct from the DA Source API.
• Code Bus — files delivered from the git-tracked GitHub branch (typically /fonts/, /icons/, /blocks/, /scripts/, /styles/, /head.html). Updated by code deploy.
• Content Bus — files delivered from DA at their original path (SVG, PDF, HTML, JSON, ICO, WOFF2). Updated by preview/publish.
• DA editor — the web UI at https://da.live/edit#/... for human authoring of documents.
• DA Source API — https://admin.da.live/source/... endpoint for read/write of DA-tracked files (HTML and binaries).
• Default content — anything in an EDS page outside a block: headings, paragraphs, lists, links, images. Renders as standard HTML.
• Dot-folder — /<parent>/.<docname>/ folder created automatically by the DA editor for per-document author uploads of images.
• EDS — Edge Delivery Services. The rendering pipeline that serves aem.page (preview) and aem.live (production), consuming DA content
  • Code Bus + Media Bus.
• IMS token — Adobe Identity Management access token. Cached at ~/.aem/da-token.json (via the da-auth skill) or .hlx/.da-token.json (via the @adobe/aem-cli tool). Used for auth against the DA Source API and the Admin API.
• Media Bus — content-addressed backend for image and video binaries (PNG, JPG, AVIF, WEBP, MP4). Dedup by SHA hash; permanent cache.
• /media folder — top-level DA folder convention for shared binaries referenced across documents/branches/iterations. Auto-creates on first PUT.
• Preview / Publish — Admin API operations that promote a document from "stored in DA" to "available at aem.page" (preview) or "available at aem.live" (publish).
• Section — a <div> directly inside <main> in a DA HTML document. Becomes <div class="section"> after decoration.
• Section Metadata — block whose Style key adds CSS classes to the enclosing section. NOT for SEO metadata (that's Page Metadata).
• Page Metadata — block whose key/value rows become <head> <meta> tags at delivery. One per page; conventionally last in document.