pain-point-detection

name	pain-point-detection
description	Identifying buying signals and pain points from public information including job postings, reviews, news, and social media. Triggers when analyzing prospect readiness or searching for opportunities.

Pain Point Detection

Overview

This skill teaches how to identify buying signals and pain points from publicly available information. It covers signal taxonomy, interpretation, and how to translate signals into conversation angles.

Usage

The company-researcher sub-agent references this skill when:

• Analyzing job postings for scaling signals
• Reviewing Glassdoor/review site content
• Interpreting news and announcements
• Detecting competitive pressure

Signal Categories

High-Intent Signals (Act Now)

Signal	Source	Interpretation
Relevant job posting	LinkedIn, careers page	Active need in your domain
RFP/vendor review	Industry sources	Formal buying process
Budget cycle timing	Industry knowledge	Decision window open
Contract expiration	CRM data, research	Replacement opportunity

Medium-Intent Signals (Engage Soon)

Signal	Source	Interpretation
Funding announcement	News, Crunchbase	Budget likely available
Leadership change	LinkedIn, news	New priorities possible
Expansion news	Press releases	Growth = new needs
Competitor mention	Social, reviews	Considering alternatives

Low-Intent Signals (Nurture)

Signal	Source	Interpretation
Industry conference	Event listings	Educating themselves
Content engagement	Social media	Interest in topic
General hiring	Job boards	Company growing

Detection Techniques

Job Posting Analysis

What to look for:

• Roles in your domain (suggests need)
• Seniority level (indicates priority)
• Number of similar postings (scale of need)
• Tech requirements (compatibility)

Example:

"Seeking 3 Data Operations Managers" = scaling ops team, likely overwhelmed

Review Site Analysis

Glassdoor patterns:

• "Fast-paced" / "scaling quickly" = growing pains
• "Tool sprawl" / "disconnected systems" = integration need
• "Manual processes" = automation opportunity
• "Communication issues" = collaboration tools

News Analysis

Positive signals:

• Funding (Series B+ especially)
• Expansion to new markets
• Large customer wins
• Strategic partnerships

Timing signals:

• Q4 budget planning mentions
• "2024 priorities" articles
• Annual report releases

Resources

• resources/signal-taxonomy.md - Complete signal classification
• resources/job-posting-signals.md - Job posting interpretation guide
• resources/review-sentiment-signals.md - Review site analysis guide